Robert B. Evans

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American businessman (1906–1998)

title: "Robert B. Evans" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["american-chief-executives-in-the-automotive-industry", "american-motors-people", "1906-births", "1998-deaths", "university-of-michigan-alumni", "michigan-republicans", "20th-century-american-businesspeople", "people-from-grosse-pointe-shores,-michigan"] description: "American businessman (1906–1998)" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Robert_B._Evans" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American businessman (1906–1998) ::

::data[format=table title="Infobox person"]

FieldValue
imageRobert B Evans AMC PR picture.jpg
nameRobert B. Evans
nationalityAmerican
birth_date
birth_placeRichmond, Virginia
alma_materUniversity of Michigan
death_date
death_placeGrosse Pointe Shores, Michigan
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Robert Beverley Evans Sr. (19 March 1906 – 17 August 1998) was an automobile industry executive, a prominent Republican, an industrialist, a socialite, and an avid sportsperson. He founded Evans Industries. Evans also became chairman of American Motors Corporation (AMC).

Career

Evans was born in Richmond, Virginia, and graduated from the Virginia Episcopal School, The University of Lauzon, and the University of Michigan.

As an entrepreneur, Evans became the owner of many companies with combined annual sales of US$20 million by the 1960s, but entrusted most business affairs to underlings. Instead, Evans focused on hobbies like golf, quail hunting, and designing and racing a hydroplane. He built a jet-powered hydroplane in 1960 intending to capture the world's water speed record that was held by Donald Campbell. He was determined to succeed even when his boat, "Miss Stars and Stripes II," crashed during a speed attempt.

The Evans Products Company grew into a supplier of automotive transportation systems and building materials. In 1955, Evans Products spun off several small companies to Robert B. Evans Jr., the founder's executive vice president and son. The resulting companies became managed as a private equity firm, Evans Industries.

Evans described himself in a New York Times interview as a relaxed Detroit millionaire who has spent 35 years specializing in the reconstruction of "sick companies."

American Motors

Investors received AMC's annual report that reported significant losses in a plain brown envelope, and Evans was called by Donald MacDonald, "a little-known Detroit healer of sick companies." Over a few weeks during January 1966, the sixty-year-old Evans bought 200,000 shares of AMC common stock (worth almost US$2 million or about $ in dollars ). He became the firm's largest shareholder, with ownership of about 1% of the company.

Evans had no automobile industry experience, but "he had a reputation for success and for getting things done." On 7 March 1966, Evans got himself elected to AMC's board of directors and "immediately criticized the company's auto line as being too conservative." As sales of automobiles were weak industry-wide during 1966. AMC was facing significant losses. Evans was elected board chairman by AMC's directors on 6 June 1966. He replaced Richard E. Cross, who continued as a director and chairman of the executive committee.

As AMC's newly appointed board chairman, Evans immediately promised "a different philosophy and approach" in the automaker's affairs. Unlike the then existing management at AMC, Evans freely criticized the leadership under George W. Romney "for failing to adjust to a changing market" and started to "shake things up in Kenosha" as solutions to the automaker's problems.

Evans is credited with turning the company around from the strategy of matching the Big Three American automakers (General Motors, Ford, and Chrysler) nearly model for model that was promoted by Roy Abernethy. American Motors struggled during 1966, a year considered "the biggest auto boom in history," and was counting on its redesigned 1967 models; however, Evans admitted one month before their introduction that "we are still very much in a questionable period."

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/4e/1968_AMC_Board_of_Directors.jpg" caption="AMX-GT]] with Evans in the back row, fourth from the left"] ::

Evans made major changes by handpicking Roy D. Chapin Jr. as AMC's general manager. Evans always encouraged the styling and engineering staff to do things differently - to try new ideas and find new ways to design and build cars. Evans even dropped hints that the automaker may try to compete with Volkswagen in the small-car field and stated that "We have to give the public cars that go beyond what the 'big three' gives them." In addition to stating that AMC's standard line of cars need to be as good or better than those offered by the bigger automakers, Evans emphasized developing "Personality cars" to attract and excite market segments, particularly the youth.

Evans is credited as the champion for AMC to build production versions of the concept cars that made up the "Project IV" showings designed to stimulate public interest in the automaker. Evans was particularly fond of the two-seat Vignale AMX show car that was smaller than the Ford Mustang and more like a Chevrolet Corvette rival, promoting for its production to all that he could. This was at a time when the automaker experienced falling earnings and had to skip the dividend payments to its shareholders for the fourth consecutive quarter.

Evans saw opportunities for sporty AMC cars in the rapidly growing more youthful consumer market segments, as well as to shed its "economy-car image." The original idea of a two-passenger-only, high-performance sports car project came to life with Evans in the fall of 1966. He stated that AMC is proceeding "cautiously in a hurry." For example, the automaker was deliberating whether to build the AMX in fiberglass or steel; with metal taking longer to tool, but volume would be higher.

On 9 January 1967, a contentious AMC board of directors meeting resulted in the firing or "early retirement" of Abernethy, as well as the "resignation" of Evans as chairman of the board. The two were replaced by William V. Luneburg as president and Roy D. Chapin Jr. as the new chairman of the board. Evans continued as a board member.

Retirement

During May 1970, Evans sold half of his holdings in AMC (100,000 shares). Evans sold 44,000 of his AMC shares in 1971 while continuing to serve as a director and member of the finance committee.

In 1971, Evans purchased the Muskegon Bank and Trust Company in Muskegon, Michigan from the so-called "Parsons Group."

He died at his residence in Grosse Pointe Shores, Michigan. His two children survived him, Jane Evans Jones and Robert B. Evans Jr.

References

References

  1. (20 August 1998). "Paid Notice: Deaths Evans, Robert B., Sr.". The New York Times.
  2. (2021). "The Evans Industries Story". Evans Industries.
  3. (17 June 1966). "American Motors' New Gospel".
  4. Lovejoy, Clarence E.. (9 December 1960). "Speed Mark Is Target; Evans, Detroit Sportsman, Expects to Top 260 M.P.H. in Jet Hydroplane". The New York Times.
  5. (18 May 1963). "Boat Owner Willing to Continue Bid Despite Crash". The New York Times.
  6. (17 May 1963). "Miss Stars and Stripes II Crashes in Speed Run". Hydroplane History.
  7. "Welcome About". Evans Industries.
  8. Rugaber, Walter. (6 March 1966). "Personality: Investor With Rx for Rambler; Evans Is Expected to Join the Board of American Motors, Big Stockholder Has Ideas for Building Company's Profit". The New York Times.
  9. Mueller, Mike. (1997). "Motor City Muscle: The High-Powered History of the American Muscle Car". MBI Publishing.
  10. MacDonald, Donald. (1980). "Detroit, 1985". Doubleday.
  11. Hyde, Charles K.. (2009). "Storied independent automakers: Nash, Hudson, and American Motors". Wayne State University Press.
  12. (29 January 1966). "Detroit Millionaire Purchasing American Motors Corp. Stock". The New York Times.
  13. (1966). "Autos, 1966: "No way but up"".
  14. (2 December 1966). "A Long Way to Turn".
  15. Foster, Patrick R.. (2013). "American Motors: The Rise and Fall of America's Last Independent Automaker". Motorbooks.
  16. (8 March 1966). "Industrialist Joins Board of Rambler". The New York Times.
  17. Rugaber, Walter. (7 June 1966). "American Motors Corp. Board Elects Evans as Its Chairman; Detroit Industrialist Chosen to Succeed Cross in Post Following Resignation". The New York Times.
  18. Rugaber, Walter. (8 June 1966). "New Rambler Look Promised By Evans; Evans Promises Rambler Change". The New York Times.
  19. (28 August 1966). "American Motors Looks to 1967's; Evans, New Chairman, Pins His Hopes on Changes". The New York Times.
  20. Brownell, Dave. "1968 AMX 390". Hemmings Motor News Archives.
  21. Irwin, Robert W.. (September 1966). "Detroit Listening Post".
  22. Carlson, Walter. (21 June 1966). "Advertising: 'Idea' Cars and an Old Image". The New York Times.
  23. Cranswick, Marc. (2011). "The Cars of American Motors: An Illustrated History". McFarland.
  24. (2 August 1966). "American Motors Skips a Dividend; Quarterly Payment Omitted for the Fourth Time Earnings Off Sharply". The New York Times.
  25. Hofmann, Paul. (11 January 1967). "A Younger Management At Rambler Maker; Rambler Maker Accenting Youth". The New York Times.
  26. Mitchell, Larry G.. (2000). "AMC muscle cars". MBI Publishing.
  27. Irwin, Robert W.. (October 1966). "Detroit Listening Post".
  28. (10 January 1967). "American Motors Picks Chapin For Chief as 2 Men Step Down; Evans and Abernethy Drop Out of Management Team Luneburg Is President". The New York Times.
  29. (20 January 1967). "Quick Wash".
  30. Flint, Jerry M.. (4 August 1970). "American Motors has 3-month Loss; Deficit in Fiscal 3d Quarter $14.1-Million, Industry's Car Sales Fell in July". The New York Times.
  31. (18 March 1971). "Insiders' Stockholdings". The New York Times.
  32. (2 January 1971). "Muskegon Mich., Bank Sale Is 9th by Parsons Group". The New York Times.

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