Pure Blonde

---

title: "Pure Blonde" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["asahi-brands", "carlton-&-united-breweries", "australian-beer-brands", "2004-establishments-in-australia", "food-and-drink-introduced-in-2004", "australian-ciders"] description: "Australian low carbohydrate beer" topic_path: "geography/australia" source: "https://en.wikipedia.org/wiki/Pure_Blonde" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Australian low carbohydrate beer ::

::data[format=table title="Infobox drink"]

Field	Value
name	Pure Blonde
image	Pure Blonde logo 2024.png
image_alt	logo
brewery	Carlton & United Beverages
style	Pale Lager
year	2004
abv	4.6%
website
::

| name = Pure Blonde | image = Pure Blonde logo 2024.png | image_alt = logo | caption = | brewery = Carlton & United Beverages | style = Pale Lager | year = 2004 | abv = 4.6% | og = | fg = | ibu = |website =

Pure Blonde is a brand of low carb beer and cider produced in Australia. the brand is marketed internationally by Lion.

Styles

there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.

Previously marketed styles include:

• Pure Blonde Premium Lager, released to the Australian market in 2004, the first low carb beer in the country. According to CUB, the beer had 70 percent less carbohydrates than other lagers on the market. Pure Blonde Premium Lager was available on tap and also in 355ml bottles and had an alcohol level of 4.6% ABV/1.3 standard drinks.

• Pure Blonde Naked Lager was an all-malt lager made with Galaxy hops which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.

• Pure Blonde White Lager (wheat beer) was launched by Carlton & United Beverages launched in November 2010. It was available on tap in selected venues nationally and also in 355ml bottles and had an ABV of 4.6%/1.3 standard drinks.

Awards

::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/55/Pure_Blonde_Lager.jpg" caption="A stubby and glass of Pure Blonde" alt="bottle and glass of beer"] ::

The Pure Blonde Brewtopia campaign:

• Won Gold at the EFFIES in 2009
• Won Silver in TV Lotus – Best of Alcoholic Beverages Category at Adfest 2008
• Was a finalist in the Film – Alcoholic Drinks category at Cannes 2008
• Won Silver in the Food/Beverage Category in the Phenoix Awards in 2008

The Pure Blonde Dove Love campaign:

• Won Bronze in the Best 45+" TV/Cinema category at the MADC Awards 2010.
• Won Silver in the TV Over 30" category at the AWARD Awards (2010)
• Won Silver in the TV Over 30" category at SPIKES ASIA (September 2010)
• Won a Mobius in 2008 in the Alcoholic Beverage Category and Technique: Direction category

Music sponsorship

Pure Blonde has supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.

Pure Blonde is an official partner of the Australian Record Industry Association Awards (ARIA Awards).

References

References

1. "International Beer".
2. (7 January 2019). "Pure Blonde".
3. Pini, Ashley. (30 July 2015). "CUB Reinvents Category with Rerelease of Pure Blonde".
4. "Pure Blonde Premium Lager 6 pack - $15.99".
5. [http://www.fostersgroup.com/news/the-colour-of-summer-this-year-is-white.aspx Pure Blonde White Lager]

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::