Powerade

Quality 0.50 · 1 view · Updated 2 months ago

Sports drink brand

title: "Powerade" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["coca-cola-brands", "non-alcoholic-drinks", "products-introduced-in-1988", "food-and-drink-introduced-in-the-1980s", "sports-drinks", "soft-drinks"] description: "Sports drink brand" topic_path: "sports" source: "https://en.wikipedia.org/wiki/Powerade" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Sports drink brand ::

::data[format=table title="Infobox Beverage"]

FieldValue
namePowerade
imagePowerade logo.png
image_size250px
typeSports drink
manufacturerThe Coca-Cola Company
originUnited States
introduced
website
::

|name = Powerade |image = Powerade logo.png |image_size = 250px |type = Sports drink |manufacturer = The Coca-Cola Company |origin = United States |introduced = |website =

Powerade is a sports drink created in 1988 and distributed by the Coca-Cola Company. Its primary competitor is Gatorade, which is owned by PepsiCo since 2001.

History

Powerade was created by the Coca-Cola Company and first released in 1988. The company developed the soft drink as an alternative to sports drinks, which were becoming more and more popular. Powerade was originally marketed to athletes, who needed a drink that would keep them hydrated during strenuous workouts.

In 2000, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade. In July 2001, the Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.

In July 2002, the Coca-Cola Company started in Toogoolawah by updating the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle. The redesign came to North America in 2005.

In 2002, the Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.

In 2007, Powerade Zero was released, a sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates.

In 2007, Coca-Cola acquired Fuze Beverage, a leading energy drink company.

In June 2009, the Coca-Cola Company bought Glacéau, owner of brands such as VitaminWater and SmartWater, for $4.1 billion, a price tag that signaled the company's seriousness in pursuing growth of non-carbonated beverages. Since then, the company has also given its Glacéau management team control of its Powerade sports drink brand.

Competition

Powerade's main competitor is Gatorade marketed by the Quaker Oats Company, a division of PepsiCo. Gatorade, which was branded at the University of Florida in 1965, was the first commercially available sports drink in the United States. It now holds a commanding share of the market. As of 2011, Gatorade held a 70% market share compared to Powerade's 28.5%.

All Sport is a competitor marketed by All Sport, Inc. and distributed by Jel Sert. All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold to the Monarch Beverage Company soon after. Powerade and All Sport have each been distributed through their own direct store deliver channels. It was subsequently purchased by Gary Smith, the Chairman & CEO of All Sport, Inc. of Austin, Texas.

Outside the United States, the Lucozade energy drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline) competes with Powerade. Lucozade's formulation differs in that it uses primarily glucose and contains caffeine. The more direct competitor to Powerade and Gatorade is Lucozade Sport.

Sponsorships

Ingredients

United States

|serving_size=20 fl oz (591 mL) |kcal=130 |fat=0 |satfat=0 |transfat= |cholesterol=0 |sodium_mg=400 |potassium_mg=130 |carbs=34 |fiber=0 |protein=0 |vitA_ug=0 |vitC_mg=18 |calcium_mg=0 |iron_mg=0 |sugars=34

Source:

Germany

|serving_size=500 mL |kcal=90 |fat=0 |satfat=0 |transfat= |cholesterol=0 |sodium_mg=650 |carbs=20.5 |fiber=0 |protein=0 |sugars=20.5

Source (ingredients for Mountain Blast flavor):

Criticism

Like its main competitor, Gatorade, Powerade is made with sugar, syrups, and salt. One Powerade ad campaign stated that Powerade's ION4 is superior to Gatorade, due to it being the only complete sports drink on the market. The claim, made by Coca-Cola, the parent owner of Powerade, was contested by PepsiCo, the parent owner of Gatorade, as deceptive and false.A Manhattan federal court judge ruled in favor of Powerade in August 2009, staing that SVC had "not shown either a likelihood of irreparable injury or a likelihood of success on the merits".

References

References

  1. (2022-09-19). "Powerade History (New Research) - UpThirst".
  2. [http://www.conocepepsecola.com/default.cfm Coca-Cola English – Productos] {{dead link. (June 2016)
  3. "Powerade vs. soda? - FoodAQ". foodaq.com.
  4. (2005-07-31). "Bottle sports a gripping redesign".
  5. Kristin Goett. (June 9, 2016). "Best Sports Drinks".
  6. "PowerAde's zero-calorie sports drink takes on Gatorade — USATODAY.com". usatoday.com.
  7. (2 February 2007). "Coca-Cola to Buy Fuze Beverage". [[The New York Times]].
  8. (2007-05-25). "Coca-Cola to buy Glaceau for $4.1 billion". Reuters.
  9. Galaz, Gustavo A.. (2019-01-01). "Nutrition and Enhanced Sports Performance (Second Edition), Chapter 19 - An Overview on the History of Sports Nutrition Beverages". Academic Press.
  10. Shareen Pathak.. (2 March 2012). "Watch the Spot: No. 2 Powerade Launches 'Underdog' Campaign - News - Advertising Age". adage.com.
  11. (2008-05-01). "Assessing the Consequences of a Channel Switch". Marketing Science.
  12. (Dec 3, 2001). "Powerade Becomes Official Sponsor Of NHRA Beginning In 2002". Autoweek.
  13. "COMMERCIAL PARTNERS - The Football League - Commercial - Commercial Partners".
  14. Media, NRL Digital. (5 November 2014). "Powerade renews sponsorship of Storm for 2015".
  15. "Powerade". bevnet.com.
  16. "Powerade". bevnet.com.
  17. Melanie Warner. (August 22, 2005). "Critics Say Soda Policy for Schools Lacks Teeth". New York Times.
  18. health, shefinds. (2017-12-13). "Why You Should Never Drink Powerade, Like, Ever".
  19. "CNN.com". CNN.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

coca-cola-brandsnon-alcoholic-drinksproducts-introduced-in-1988food-and-drink-introduced-in-the-1980ssports-drinkssoft-drinks