PopSugar

---

title: "PopSugar" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["fashion-websites", "online-retailers-of-the-united-states", "2019-mergers-and-acquisitions", "internet-properties-established-in-2006", "2006-establishments-in-california", "companies-based-in-san-francisco", "vox-media"] description: "American media and technology company" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/PopSugar" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American media and technology company ::

::data[format=table title="Infobox website"]

Field	Value
name	PopSugar
logo	PopSugar logo.png
foundation
founder	Lisa Sugar
Brian Sugar
products	PopSugar, PopSugar Must Have, Beauty by POPSUGAR
launch_date
location_city	San Francisco, California,
U.S.
url
owner	Vox Media
language	English
::

| name = PopSugar | logo = PopSugar logo.png | foundation = | founder = Lisa Sugar Brian Sugar | products = PopSugar, PopSugar Must Have, Beauty by POPSUGAR | launch_date = | location_city = San Francisco, California, U.S. | url = |alexa = | owner = Vox Media | language = English PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR). The company was founded in 2006 by married couple Brian and Lisa Sugar as a pop culture blog. The company is part of American digital holding company Vox Media.

History

Husband and wife Brian Sugar and Lisa Sugar founded PopSugar, in 2006, after a suggestion by blogger Om Malik that Lisa turn her celebrity gossip hobby into a company. Brian became CEO and Lisa Editor-in-Chief, and they added venture capitalist Michael Moritz to the board.

In 2007, the company acquired ShopStyle, a fashion shopping search engine, followed by acquisitions of Starbrand Media, FreshGuide, and Circle of Moms in 2012. In 2013, the company officially changed its name from Sugar Inc. to PopSugar, and announced that it was profitable and had grown to over 450 employees. In 2019, American digital holding company Group Nine Media acquired PopSugar in an all-stock transaction.

Operations

PopSugar Inc operates the brands PopSugar and PopSugar Must Have. PopSugar features lifestyle content targeted towards women 18–34, across topics such as beauty, entertainment, fashion, fitness, food, and parenting, on mobile, video, and social media.

PopSugar Must Have was a subscription service that sent subscribers a monthly box of items curated by PopSugar editors. It also offered special edition boxes with retailers such as CFDA, Neiman Marcus, and Target. Summer 2020 was the final PopSugar Must Have box.

Headquartered in San Francisco, PopSugar is funded by Sequoia Capital and Institutional Venture Partners. The company also has offices in Chicago, London, Los Angeles, and New York.

References

References

1. "Company Overview of PopSugar, Inc.". Bloomberg.
2. Morell, Katie. (March 13, 2013). "Lisa and Brian Sugar of PopSugar: From Blog to Multimillion-Dollar Media Giant".
3. (July 30, 2012). "Can Sugar Break Through?". [[Digiday]].
4. Arrington, Michael. (October 16, 2006). "Sequoia Invests in Blog Network Sugar Publishing". [[TechCrunch]].
5. Ostrow, Adam. (September 25, 2007). "Sugar Publishing Acquires Social Shopping Site ShopStyle".
6. Weisenthal, Joseph. (May 21, 2008). "Sugar Publishing Acquires TV Shopper Starbrand Media".
7. (June 8, 2010). "Sugar Publishing Acquires FreshGuide".
8. Rao, Leena. (February 21, 2012). "Sugar Inc. Acquires Social Network And Community For Mothers Circle Of Moms".
9. Claire Cain Miller. (February 20, 2013). "PopSugar, a Web Site for Women, Gets a Makeover".
10. Tracy, Marc. (2019-10-07). "PopSugar Acquired by Group Nine Media in Latest Digital Media Deal". [[The New York Times]].
11. Lockwood, Lisa. (1 August 2013). "Eileen Carty Promoted at PopSugar". WWD.
12. "PopSugar, Inc.: Private Company Information". [[Businessweek]].

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::