Planters

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Snack food brand specializing in peanuts

title: "Planters" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1906-establishments-in-pennsylvania", "american-companies-established-in-1906", "food-and-drink-companies-established-in-1906", "products-introduced-in-1906", "companies-based-in-luzerne-county,-pennsylvania", "hormel-foods-brands", "peanut-dishes", "american-brands", "snack-food-manufacturers-of-pennsylvania", "wilkes-barre,-pennsylvania", "2021-mergers-and-acquisitions"] description: "Snack food brand specializing in peanuts" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Planters" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Snack food brand specializing in peanuts ::

::data[format=table title="Infobox brand"]

FieldValue
namePlanters
logoPlanters logo.png
logo_upright1
logo_captionPlanters logo, Mr. Peanut, first created by a grade schooler Antonio Gentile in a contest in 1916
producttypePeanut
currentownerHormel Foods
countryUnited States
introduced
marketsUnited States
previousownersKraft Heinz
website
::

| name = Planters | logo = Planters logo.png | logo_upright = 1 | logo_caption = Planters logo, Mr. Peanut, first created by a grade schooler Antonio Gentile in a contest in 1916 | producttype = Peanut | currentowner = Hormel Foods | country = United States | introduced = | markets = United States | previousowners = Kraft Heinz | website = Planters Nut & Chocolate Company is an American snack food company owned by Hormel Foods. Planters is best known for its processed nuts and for the Mr. Peanut icon that symbolizes them. Mr. Peanut was created by grade schooler Antonio Gentile for a 1916 contest to design the company's brand icon. The design was modified by a commercial artist and has continued to change over the years.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/4d/Planters_nuts_advert_in_Saturday_Evening_Post_1921-06-11.png" caption="Planters Nut & Chocolate Company advertisement in ''[[The Saturday Evening Post]]'', 1921"] ::

Planters was founded by Italian immigrant Amedeo Obici in Wilkes-Barre, Pennsylvania. He started his career as a bellhop and fruit stand vendor in Scranton, Pennsylvania. Obici later moved to Wilkes-Barre, opened his own fruit stand, and invested in a peanut roaster. Obici turned peddler within a few years, using a horse and wagon, and calling himself "The Peanut Specialist". In 1906, Obici entered a partnership with Mario Peruzzi, the soon to be owner of Planters. Peruzzi had developed his own method of blanching whole roasted peanuts, doing away with the troublesome hulls and skins; and so with six employees, two large roasters, and crude machinery, Planters was founded. Amedeo Obici believed that prices and first profits were as important as repeat business, focusing his operation on quality and brand name for continued success. Two years later, the firm was incorporated as Planters Nut and Chocolate Company. By 1913, Obici had moved to Suffolk, Virginia, the peanut capital of the world, and opened the company's first mass production plant and facility there. In 1950, the company created a puzzle called "PLANTERSPEANUTSPUZZLE" and offered prizes for that. It was acquired by Standard Brands in 1960. In 1981, Standard Brands merged with Nabisco Brands, which was acquired by Kraft Foods in 2000. Kraft subsequently merged with the H.J. Heinz Company to form Kraft Heinz in 2015.

In February 2021, Kraft Heinz announced it would be selling Planters and its other nuts businesses to Hormel for $3.35 billion. The transaction was completed on June 7.

Slogans

::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/2f/Planters-Peanut-Bar.jpg" caption="Planters Peanut Bar"] ::

Advertising taglines have included:

  • "The Nickel Lunch!" – peanuts/peanut bars (1930s–1940s)
  • "Planters is the word for (good) Peanuts" (Various products – 1950s)
  • "America is Nuts for Planters" (1970s)
  • "Everybody Loves a Nut!" (1990s)
  • "Peanut butter with a crunch" (P.B. Crisps – 1992)
  • "Relax. Go Nuts." (Deluxe Mixed Nuts – 1997)
  • "Put Out the Good Stuff" (Various products – 2003-2008)
  • "Instinctively Good" (Various products – 2007)
  • "Naturally Remarkable" (Various products – 2011)
  • "Deliciously NUT-RITIOUS" (UK range – 2016)
  • "Harness the Power of the Peanut"
  • "A Nut Above" (2021)
  • "Become One With the Nut"
  • "It's Nuts How Good They Are"
  • "The Power is in the Peanut"

Products

::figure[src="https://upload.wikimedia.org/wikipedia/commons/f/f9/Planters_Peanuts.jpg" caption="Dry Roasted]] Peanuts"] ::

  • Cheez Balls (discontinued and reintroduced in 2018, now discontinued and longer listed on their website)
  • Cheez Curls (discontinued and reintroduced in 2018, now discontinued and longer listed on their website)
  • Cocktail Peanuts
  • Cooking oil
  • CornNuts (acquired in late 1990s)
  • Chocolate Covered Cashews
  • Dry Roasted Peanuts
  • Dry Roasted Sunflower kernels
  • Honey Roasted Peanuts
  • Honey Roasted Cashews
  • Hot Peanuts
  • Mixed Nuts
  • NUT-rition Heart Healthy Mix
  • Salted Cashews
  • Salted Peanuts
  • Salted Redskin Spanish Peanuts
  • Tavern Nuts (discontinued and reintroduced in 2009)
  • Smoked Almonds
  • Peanut Butter
  • Potato Chips
  • Salted Caramel Peanuts
  • Cocoa Peanuts
  • Chipotle Peanuts
  • Chili and Lime Peanuts
  • Sea Salt and Vinegar
  • Heat Peanuts
  • Smoked Peanuts
  • Sweet N' Crunchy Peanuts
  • Nut Clusters
  • Sweet N' Spicy

Discontinued

  • Jumbo Block Peanut Candy (presumably discontinued)
  • Coconut Balls
  • Corn Chips
  • P.B. Crackers
  • P.B. Crisps (introduced in 1992)
  • Peanut Butter Chocolates
  • Peanut Bar
  • Peanut Butter candies
  • Peanut Butter Fudge Cookies
  • Onion Peanuts
  • Garlic Peanuts
  • Dry Roasted Cashews
  • Dry Roasted Peanuts (original version)

International

Planters products in Canada, including Planters peanut butter, are made by Johnvince Foods (JVF Canada), who licenses the trademark from Kraft Canada (now Hormel foods).

Vegan and Vegetarian concerns

Some Planters nut products (such as their larger-sized jars of peanuts) contain gelatin, making them unsuitable for vegetarians or vegans.

References

References

  1. "Planter's History of the Planter Nut".
  2. "History of Planters Peanuts".
  3. (July 2, 2015). "Kraft Heinz Co (KHC) Announces Completion of Merger; Updates on Next Steps; Announces Dividend". streetinsider.com.
  4. Lucas, Amelia. (2021-02-11). "Kraft Heinz sells nuts business, including Planters, to Hormel for $3.35 billion".
  5. (7 June 2021). "Planters packs a punch as Kraft Heinz pockets $3.35B in cash from sale of nuts business". www.bizjournals.com.
  6. "Planters Cheez Balls and Cheez Curls are coming back".
  7. (20 June 2016). "Planters Canada makes the move to peanut butter".
  8. (October 4, 2017). "Salted Peanuts Aren't Always Vegan". The Daily Meal.
  9. "Planters Dry Roasted Peanuts 16 oz Jar". Planters.com.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

1906-establishments-in-pennsylvaniaamerican-companies-established-in-1906food-and-drink-companies-established-in-1906products-introduced-in-1906companies-based-in-luzerne-county,-pennsylvaniahormel-foods-brandspeanut-dishesamerican-brandssnack-food-manufacturers-of-pennsylvaniawilkes-barre,-pennsylvania2021-mergers-and-acquisitions