Pert Plus
American brand of shampoo and conditioner
title: "Pert Plus" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["former-procter-&-gamble-brands", "shampoo-brands", "helen-of-troy-limited"] description: "American brand of shampoo and conditioner" topic_path: "general/former-procter-gamble-brands" source: "https://en.wikipedia.org/wiki/Pert_Plus" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American brand of shampoo and conditioner ::
::data[format=table title="Infobox brand"]
| Field | Value |
|---|---|
| name | Pert Plus |
| image | Pert Plus Shampoo on Display at a Store.jpg |
| alt | Green plastic bottles of Pert Plus shampoo displayed on shelves in a store in Cairo, Egypt |
| caption | Pert Plus Shampoo bottles in a store in Cairo, Egypt |
| producttype | Shampoo |
| currentowner | Sodalis USA (formerly High Ridge Brands) |
| country | United States |
| introduced | 1987 (as Pert Plus) |
| 1980 (as Pert) | |
| markets | United States |
| previousowners | Procter & Gamble |
| website | https://www.pert.com/ |
| module | |
| module1 | |
| :: |
| name = Pert Plus | logo = | logo_upright = | logo_alt = | logo_caption = | image = Pert Plus Shampoo on Display at a Store.jpg | image_upright = | alt = Green plastic bottles of Pert Plus shampoo displayed on shelves in a store in Cairo, Egypt | caption = Pert Plus Shampoo bottles in a store in Cairo, Egypt | producttype = Shampoo | currentowner = Sodalis USA (formerly High Ridge Brands) | producedby = | country = United States | introduced = 1987 (as Pert Plus) 1980 (as Pert) | discontinued = | related = | markets = United States | previousowners = Procter & Gamble | trademarkregistrations = | ambassadors = | tagline = | website = https://www.pert.com/ | module = | module1 = Pert Plus (also known as Pert 2 in 1) is an American brand of shampoo and conditioner (2-in-1) products owned by Sodalis USA (formerly High Ridge Brands LLC). It was introduced in 1987 by Procter & Gamble as a reformulation of Pert shampoo introduced in 1980.{{cite web | url = http://www.pertplus.com/press-room.aspx | title = Pert Plus | publisher = Pert Plus Press Room | archiveurl = https://web.archive.org/web/20100702044613/http://www.pertplus.com/press-room.aspx | archivedate=July 2, 2010 | accessdate = September 17, 2014
History
Investment firm Najafi Companies acquired North American trademark rights to Pert and Pert Plus from P&G in 2006, moving its production to subsidiary Innovative Brands LLC.{{cite web | url = http://www.najafi.com/news/najafi_pert.aspx | title = Najafi Companies Portfolio Company, Innovative Brands, Agrees [sic] to Sell Pert Plus Shampoo and Sure Deodorant | publisher = Najafi Companies | date = March 10, 2010 | archiveurl = https://web.archive.org/web/20100509055316/http://www.najafi.com/news/sells.aspx | archivedate = May 9, 2010 | accessdate = September 17, 2014
In June 8, 2021, Helen of Troy announced it has sold its personal care business, including Pert and Pert Plus to High Ridge Brands (now Sodalis USA).
References
References
- (June 8, 2021). "HRB Brands Announces Acquisition of Personal Care Brands from Helen of Troy". Global Newswire.
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