Perodua
Malaysian automotive manufacturer
title: "Perodua" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1993-establishments-in-malaysia", "car-manufacturers-of-malaysia", "vehicle-manufacturing-companies-established-in-1993", "malaysian-brands", "government-owned-companies-of-malaysia", "privately-held-companies-of-malaysia", "car-brands"] description: "Malaysian automotive manufacturer" topic_path: "general/1993-establishments-in-malaysia" source: "https://en.wikipedia.org/wiki/Perodua" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Malaysian automotive manufacturer ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Perusahaan Otomobil Kedua Sdn. Bhd. |
| logo | Perodua Logo (2008 - Present).svg |
| logo_size | 170 |
| image | Perodua Corporate Office.jpg |
| image_size | 250 |
| image_caption | Perodua corporate office in Rawang, Selangor |
| type | Private |
| industry | Automotive |
| foundation | |
| area_served | |
| location | Sungai Choh, Rawang, Malaysia |
| key_people | Tan Sri Asmat Kamaludin (chairman) |
| Dato Zainal Abidin Ahmad (president & CEO) | |
| products | Automobiles |
| num_employees | 11,500 (2023) |
| owners | {{Plainlist |
| website | |
| :: |
| name = Perusahaan Otomobil Kedua Sdn. Bhd. | logo = Perodua Logo (2008 - Present).svg | logo_size = 170 | logo_caption = | image = Perodua Corporate Office.jpg | image_size = 250 | image_caption = Perodua corporate office in Rawang, Selangor | type = Private | industry = Automotive | foundation = | area_served = | location = Sungai Choh, Rawang, Malaysia | key_people = Tan Sri Asmat Kamaludin (chairman) Dato Zainal Abidin Ahmad (president & CEO) | products = Automobiles | revenue = | operating_income = | net_income = | num_employees = 11,500 (2023) | owners = {{Plainlist|
- UMW Corporation (38%)
- Daihatsu Motor Co. (Toyota) (20%)
- Daihatsu (Malaysia) (5%)
- MBM Resources (20%)
- PNB Equity Resource Corporation (10%)
- Mitsui & Co. (4.2%)
- Mitsui & Co. (Asia Pacific) (2.8%) | website = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/b/b6/Perodua_convoy_at_the_2011_Hari_Malaysia_celebrations_at_Dataran_Merdeka,_Kuala_Lumpur.jpg" caption="The [[Perodua Myvi]] was the best-selling car in Malaysia for eight consecutive years, between 2006 and 2014."] ::
Perusahaan Otomobil Kedua Sendirian Berhad (), usually abbreviated to Perodua (), is Malaysia's largest car manufacturer, followed by Proton Holdings.
Background and history
Perodua was established in 1993 and launched its first 5-door hatchback, the Perodua Kancil, in August 1994. Initially, the company mainly produced minicars and superminis and did not have models in the same market segments as Proton. Its targeted market segments later began to overlap with Proton's—especially in the super-compact segment, where the Perodua Myvi has competed with the likes of the Proton Savvy and the Proton Iriz.
Perodua does not design or engineer its main components, such as engines and transmissions, in-house; its cars have historically used Daihatsu component designs. Daihatsu held a 20% stake in Perodua at the company's launch, increasing it to 25% in 2001 and then to 35%. In 2004, Perodua began assembling the Toyota Avanza at its plant in Rawang, for sale in Malaysia.
The company's shareholders include UMW Holdings (38%), Daihatsu Motor Co. (20%), Daihatsu (Malaysia) (5%), MBM Resources (20%), PNB Equity Resource Corporation (10%), Mitsui & Co. (4.2%), and Mitsui & Co. (Asia Pacific) (2.8%).
Sales
Domestic
Perodua sold more than 207,100 vehicles in 2016, which was its highest yearly sales record to date, and achieved a highest-ever domestic market share of 35.7%. This has climbed since, and in 2024, the company sold 358,000 cars in the ASEAN markets combined, surpassing Honda's sales figures to become the second largest car manufacturer in the region.
International
In the United Kingdom, Perodua's cars were sold by some Proton dealers, who wished to attract customers seeking a smaller and cheaper alternative to the Proton range. Sales numbers in the UK were small, however, and in 2008, Perodua sold only 624 cars (down from 914 in 2002). Sales were up slightly in 2009 (to 650) and then to 761 in 2010, mainly due to the new Perodua Myvi selling comparatively well. The company has withdrawn from the British, Nepalese, and Maltese markets but still provides spare parts to existing customers there.
As of 2025, Perodua cars are exported to Singapore, Brunei, Mauritius, Fiji, Sri Lanka, and Seychelles.
In 2021, the company began exploring the idea of exporting used Perodua cars overseas. As of 2024, the company was exporting used cars to a few countries, including Fiji. At the same time, exports of used cars to Sri Lanka were halted.
Models
Current
::data[format=table]
| Model | Introduction | Current model | Vehicle description | Introduction (model code) | Update/facelift | Myvi | Alza | Axia | Bezza | Aruz | Ativa | QV-E | Traz |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| [[File:2021 Perodua Myvi 1.5 AV (Malaysia) front view.png | 200x200px]] | 2005 | 2017 (M800) | 2021 | B-segment hatchback. Exported to Indonesia as the Daihatsu Sirion. | ||||||||
| [[File:2022 Perodua Alza AV GearUp (Malaysia) front view 02.png | 200x200px]] | 2009 | 2022 (W150) | – | B-segment MPV based on the Daihatsu Xenia | ||||||||
| [[File:2023 Perodua Axia G (Malaysia) front view 02.png | 200x200px]] | 2014 | 2023 (A300) | – | A-segment hatchback based on the Daihatsu Ayla and the successor to the Perodua Viva | ||||||||
| [[File:2020 Perodua Bezza (front).png | 200x200px]] | 2016 | 2016 (B300) | 2020 | A-segment sedan, based on the Perodua Axia | ||||||||
| [[File:Perodua Aruz AV in Penang, Malaysia (1).jpg | 200x200px]] | 2019 | 2019 (F850) | – | B-segment three-row, rear-wheel-drive crossover SUV based on the Daihatsu Terios | ||||||||
| [[File:2021 Perodua Ativa H (Malaysia) front view 04.jpg | 200x200px]] | 2021 | 2021 (A270) | – | A-segment crossover SUV based on the Daihatsu Rocky | ||||||||
| [[File:Perodua QV-E.jpg | 200x200px]] | 2025 | 2025 | – | B-segment battery-electric crossover SUV | ||||||||
| 2025 | 2025 (AC200) | – | B-segment crossover SUV based on the Toyota Yaris Cross. | ||||||||||
| :: |
Past
::data[format=table]
| Model | Introduction | Discontinued | Vehicle description | Kancil | Rusa | Kembara | Kenari | Kelisa | Viva | Nautica |
|---|---|---|---|---|---|---|---|---|---|---|
| [[File:Perodua Kancil (first generation, third facelift) (front), Seri Kembangan.jpg | 200x200px]] | 1994 | 2009 | A-segment hatchback based on the Daihatsu Mira L200 | ||||||
| [[File:Perodua Rusa (first generation, second facelift) (front), Serdang.jpg | 200x200px]] | 1996 | 2007 | Microvan based on the Daihatsu Zebra | ||||||
| [[File:Perodua Kembara Polis.JPG | 200x200px]] | 1998 | 2007 | A-segment SUV based on the Daihatsu Terios J100 | ||||||
| [[File:2003 Perodua Kenari EZ Automatic 1.0 Front.jpg | 200x200px]] | 2000 | 2009 | A-segment hatchback based on the Daihatsu Move L900 | ||||||
| [[File:2005 Perodua Kelisa EX 1.0 Front.jpg | 200x200px]] | 2001 | 2007 | A-segment hatchback based on the Daihatsu Mira L700 | ||||||
| [[File:Perodua Viva (cropped).jpg | 200x200px]] | 2007 | 2014 | A-segment hatchback based on the Daihatsu Mira L250 | ||||||
| [[File:2008 Perodua Nautica 4WD 5-door SUV (01) (33315928490).jpg | 200x200px]] | 2008 | 2009 | A-segment SUV based on the Toyota Rush | ||||||
| :: |
Slogans
Corporate
- "Kehebatan Yang Pasti" ("assured excellence") (1997–2008)
- "Happy Motoring" (2000–2008)
- "Building Cars, People First" (2008–present)
- "Kepuasan Pelanggan Sepenuhnya" ("complete customer satisfaction") (2021–present)
Anniversary
- 10 Years of Excellence (Perodua's 10th-anniversary slogan, 2003)
- 20 Years of Driving Value and Beyond (Perodua's 20th-anniversary slogan, 2013)
Brand identity
Perodua (1993-1998).svg|First logo (1993–1998) Perodua (1998-2008).svg|Second logo (1998–2008) Perodua Logo (2008 - Present).svg|Current logo
Logo history
Perodua organised a competition in 1997 to find a new corporate logo, to be launched together with their upcoming model, tentatively known as the X555. The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially unveiled the new corporate logo on 24 August 1998, when they launched Malaysia's first sport utility vehicle, the Perodua Kembara.
The new logo maintains the 'P' and '2' and the colours of the old, squarish logo, but has been stylised further to become elliptical.
Awards and accolades
- People's Choice, Automotive Category (Bronze) – Putra Brands Awards 2010
- People's Choice, Automotive Category (Silver) – Putra Brands Awards 2012, 2015 & 2016
- Most Favorite Brand Automotive Sedan/Compact Cars – The BrandLaureate Bestbrands Award 2016—2017
- People's Choice, Automotive Category (Gold) – Putra Brands Awards 2017 & 2018
References
References
- "Welcome to the Official Perodua Website".
- (2006). "World of Cars 2006·2007". Media Connection Sp. z o.o..
- (2017). "Perusahaan Otomobil Kedua – Corporate".
- (March 2017). "UMW Holdings Berhad – Corporate presentation – March 2017".
- (17 January 2017). "Perodua in 2016 – 207,100 vehicles sold; highest ever market share with 35.7% of TIV; 6% growth in exports - paultan.org".
- Su'ib, Hanif. (7 February 2025). "Perodua becomes the second largest manufacturer in ASEAN for 2024". Engear.
- (10 January 2011). "UK Auto Sales By Brand – 2010 Year End". Good Car Bad Car.
- (November 2025). "Perodua Maintains Growth as Market Slows ''(press release)''". Perodua UK.
- "Export Market: Overview". Perodua Website.
- (21 January 2020). "Perodua exports hit 2,825 units in 2019, up from 2,184 – paultan.org".
- "Perodua studying export of traded-in used cars – CEO".
- (14 June 2024). "Perodua plans East Coast spare parts hub". The Star.
- "Winners".
- "Most Favourite Brand Awards – The BrandLaureate".
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