Pepsi Raw
Cola soft drink from PepsiCo with natural ingredients
title: "Pepsi Raw" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["pepsico-cola-brands", "products-introduced-in-2008", "discontinued-soft-drinks"] description: "Cola soft drink from PepsiCo with natural ingredients" topic_path: "general/pepsico-cola-brands" source: "https://en.wikipedia.org/wiki/Pepsi_Raw" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Cola soft drink from PepsiCo with natural ingredients ::
::data[format=table title="Infobox drink"]
| Field | Value |
|---|---|
| name | Pepsi Raw |
| logo | Pepsi raw brand logo.png |
| logo_size | 150 |
| image | Pepsi Natural.jpg |
| image_size | 150 |
| caption | A 12 fl oz bottle of Pepsi Natural |
| type | Cola soft drink |
| manufacturer | PepsiCo |
| origin | United Kingdom |
| introduced | 2008 |
| discontinued | |
| website | |
| module | |
| :: |
| name = Pepsi Raw | logo = Pepsi raw brand logo.png | logo_size = 150 | image = Pepsi Natural.jpg | image_size = 150 | caption = A 12 fl oz bottle of Pepsi Natural | type = Cola soft drink | abv = | proof = | manufacturer = PepsiCo | distributor = | origin = United Kingdom | introduced = 2008 | discontinued = | colour = | flavour = | ingredients = | variants = | related = | website = | region = | module =
Pepsi Raw, also marketed as Pepsi Natural in North America, was a cola soft drink created by PepsiCo and Britvic as a "Sparkling Cola Drink with Natural Plant Extracts". The drink first launched in February 2008 in Britain, targeting upmarket pubs. It was then also launched in Norway in August 2010, in Australia in 2011, and under the name "Pepsi Natural" in the United States and Mexico in March 2009.
An unrelated product named Pepsi Nama (Nama meaning "Raw" in Japanese) was launched in 2021 by Suntory, the Japanese distributor of Pepsi, where the cola spices are not heated and therefore natural; later in 2023, PepsiCo China released a Zero Sugar version of it with the English name as "Pepsi Raw".
Marketing
::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/5f/Discovered_what_fuels_the_guys_@howardbaines-_excessive_amounts_of_pepsi_raw._they're_addicted!.jpg" caption="Cans of Pepsi Raw"] ::
Pepsi Raw contained naturally sourced ingredients that were free from artificial flavouring, colourings, preservatives and sweeteners. Advertising for Pepsi Raw presented the product as a natural alternative to other colas.
To help promote Pepsi Raw, an experiential marketing campaign dubbed "Natural Born Cola" was launched. Promotional workers traveled to grocery retail, shopping malls, train stations, offices and via roaming hit squads in key cities nationwide. During the 6 week campaign 1,295,500 bottles of Pepsi Raw were distributed with 82% of consumers saying they liked the taste and a further 75% claiming they would go on to buy it.
Ingredients
::figure[src="https://upload.wikimedia.org/wikipedia/commons/d/de/Pepsi_Raw.jpg" caption="Bottles of Pepsi Raw"] ::
- Sparkling water.
- Cane sugar.
- Apple extract.
- Colour: plain caramel.
- Natural plant extracts (including natural caffeine and kola nut extract).
- citric, tartaric and lactic acids.
- Stabilizer: gum arabic.
- Thickener: xanthan gum.
Discontinuation
In September 2010, it was announced that Pepsi Raw was to be withdrawn from the British market. It was also discontinued in the Norwegian market in May 2011, having sold poorly.
References
References
- Dinkovski, Noli. (2008-02-11). "Pepsi launches Raw".
- HegnarOnline. "Pepsi Raw har floppet". Hegnar Online.
- "Beverage R&D: Health weighs in against costs {{!}} Beverage Industry".
- ""Review: Pepsi Natural"".
- (23 June 2021). ""Raw Pepsi," the most refreshing flavor ever, is out in Japan, but how does it taste?". SoraNews24.
- "Monthly Digest: China Food Sector Review, Apr. 2023". eDairyNews.
- "Pepsi launch new drink made from 'all natural' ingredients - Times Online".
- "Pepsi Raw Experiential Marketing Results". iD Experiential.
- "Pepsi Raw removed from UK market". Marketing Week.
- "Kort karriere for Pepsi Raw". DinSide.
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::