Pepsi Globe

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Logo

title: "Pepsi Globe" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["pepsico", "trademarks", "drink-company-logos", "symbols-introduced-in-the-1940s", "soft-drink-logos", "commercial-logos"] description: "Logo" topic_path: "general/pepsico" source: "https://en.wikipedia.org/wiki/Pepsi_Globe" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

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The Pepsi Globe is the logo for Pepsi, named for the red, white, and blue design in a sphere-like shape. It is one of the most recognizable logos in the world.

History

The Globe has its origins in the 1940s, when Pepsi unveiled a new bottle cap that featured the script Pepsi wordmark in the white field of a waving tricolor meant as a show of U.S. patriotism during World War II. An illustration of that bottle cap became Pepsi's primary logo around 1945, and remained even when the script wordmark was replaced with a modern sans-serif wordmark in 1962.

The literal depiction of the bottle cap was retired in favor of a simplified representation in 1973, at which point the wordmark was made smaller to fit fully within the perimeter of the disc. Diet Pepsi was given a unique striped version of the Globe in 1984, and the standard Globe underwent a minor update in 1987.

A 1991 redesign moved the wordmark from within the Globe to above it, dramatically reducing the size and prominence of the Globe. In 1997, the red bar was removed as Pepsi adopted all-blue packaging, and visually detailed the Pepsi Globe to appear three-dimensional. This was the first logo officially named the "Pepsi Globe". The design was refined in August 2003 when the typeface was updated and the Pepsi Globe became more detailed. This version remained mostly the same in 2008 when Pepsi redesigned the packaging once more to show different backgrounds on each can, though the color remained blue.

|title=Versions of the Pepsi Globe |width=160 | height=170 |align=center |footer= |File:Pepsi bi (1962).svg |The Pepsi logo used from 1962 to 1973, which was the first to omit the word 'cola' |alt1=1962 Pepsi logo, featuring the bottle cap that was the precursor to the Globe |File:Pepsi bi (1973).svg |The logo used from 1973 to 1987 and revived for Pepsi Throwback in 2009 |alt2=The Pepsi logo introduced in 1973 |File:Pepsi bi (1980).svg |The logo used from 1987 to 1991, with the wordmark set in Handel Gothic. |alt3=The lighly updated Pepsi logo introduced in 1987 |File:Pepsi bi (1991).svg |The logo used from 24 September 1991 to 17 December 1997, with the wordmark separated from the globe. |alt4=The Pepsi logo introduced in 1991 |File:PepsiOld.svg |The logo used from 18 December 1997 to 31 July 2003, which employed shading to render the globe as a ball |alt5=The Pepsi logo introduced in 1997 |File:Pepsi bi (2003).svg |The logo used from 1 August 2003 to 18–19 May 2008, which used highlighting that suggested an irregular three-dimensional form |alt6=The Pepsi logo introduced in 2003 |File:Pepsi bi (2006).svg |The logo used from 19 May 2008 to mid-2009, which augmented the existing design with water droplets and ice fragments. However, the old logo was still in use in US stores, even though the 2008 logo had been released. A combination of the 2003 and 2008 logos was stocked in US stores until the beginning of the third week of June 2008. |alt7=The Pepsi logo introduced in 2008 |File:Pepsi logo 2008.svg |The logo used from 1 June 2009 to 1 June 2014, which restored flat coloration and introduced a new form suggestive of a 'P' or a smile. |alt8=The Pepsi logo introduced in 2009 |File:Pepsi logo (2014).svg |Previous logo from 2 June 2014 to 23 August 2023. |alt9=The Pepsi logo introduced in 2014 |File:Pepsi 2023.svg |Current logo from August 2023 |alt10=The Pepsi logo introduced in 2023 |File:Pepsi 2023 (with 2014 wordmark).svg |Alternate 2023 logo with 2014 wordmark seen at delivery vans and trash bins. |alt11=Alternate Pepsi 2023 logo with 2014 wordmark

2008 redesign by Arnell Group

In October 2008, Pepsi announced it had contracted New York–based brand consultancy agency Arnell Group to redesign many of its products for 2009. Initial unveiling of the newly designed globe came in the form of a leaked 27-page design proposal entitled BREATHTAKING Design Strategy, which used such over-the-top language that some suggested that it was part of a viral marketing scheme. The globe underwent its most dramatic transformation to date, with the white band losing its rotationally symmetric wave in favor of an irregular form suggestive of a smile or the letter P. The wordmarks was made all-lowercase and changed to a geometric sans-serif type, a design highly similar to that used for Diet Pepsi in the 1970s and 1980s.

Initially the width of the "smile" was varied across products, with the narrowest assigned to Diet Pepsi and the widest assigned to Pepsi Max, but by 2010 all variants except Pepsi Throwback were using the standard version of the Globe.

2023 redesign

On 28 March 2023, PepsiCo unveiled a new Pepsi Globe, which launched in the US on 23 August of that year. The new design is strongly referential to the 1973 Globe and restores the centred wordmark. The wordmark, as well as other accompanying brand elements, is black rather than blue for the first time since the bottlecap image was replaced by the abstract Globe. The logo started the phase-in process on Pepsi products starting on 23 August 2023.

References

References

  1. "Most Powerful Logo Survey".
  2. "Pepsi Revised Story". pepsi.com.
  3. (18 December 1997). "Pepsi Wrapping Up Year With Blue Packaging". Los Angeles Times.
  4. "The Pepsi-Cola Story".
  5. [https://archive.org/download/breathtaking-design-strategy-pepsi-gravitational-field-arnell-group-august-4-2008/BREATHTAKING%20Design%20Strategy%20%5BPepsi%20Gravitational%20Field%5D%20%28Arnell%20Group%2C%20August%204%2C%202008%29.pdf ''BREATHTAKING Design Strategy''.] Arnell Group, 4 August 2008.
  6. Jamieson, Alastair. [https://archive.today/20201031062840/https://www.telegraph.co.uk/news/newstopics/howaboutthat/4591892/Pepsi-logo-design-document-sparks-internet-hoax-debate.html "Pepsi logo design document sparks internet 'hoax' debate".] ''[[The Daily Telegraph]]'', 11 February 2009. Archived from [https://www.telegraph.co.uk/news/newstopics/howaboutthat/4591892/Pepsi-logo-design-document-sparks-internet-hoax-debate.html the original.]
  7. Parekh, Rupal. [https://archive.today/20201031072516/https://adage.com/article/agency-news/breathtaking-word-purported-arnell-pepsi-doc/134552 "'Breathtaking' is One Word for Purported Arnell Pepsi Doc."] ''[[AdAge]]'', 11 February 2009. Archived from [https://adage.com/article/agency-news/breathtaking-word-purported-arnell-pepsi-doc/134552 the original.]
  8. Edwards, Jim. [https://archive.today/20201031063557/https://www.cbsnews.com/news/pepsis-new-1-million-logo-looks-like-old-diet-pepsi-logo/ "Pepsi's New $1 Million Logo Looks Like Old Diet Pepsi Logo".] [[CBS News]], 27 October 2008. Archived from [https://www.cbsnews.com/news/pepsis-new-1-million-logo-looks-like-old-diet-pepsi-logo/ the original.]
  9. (28 March 2023). "Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary". USA Today.
  10. Wiener-Bronner, Danielle. (28 March 2023). "Pepsi has a new logo". CNN.
  11. (28 March 2023). "Brilliant new Pepsi logo is more than just nostalgia".

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