Outright
Accounting software application
title: "Outright" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["accounting-software", "companies-based-in-mountain-view,-california", "companies-based-in-silicon-valley", "financial-services-companies-established-in-2008", "financial-software-companies", "software-companies-based-in-mountain-view,-california", "online-financial-services-companies-of-the-united-states", "tax-software-of-the-united-states"] description: "Accounting software application" topic_path: "economics" source: "https://en.wikipedia.org/wiki/Outright" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Accounting software application ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Outright |
| logo | [[File:Outright logo.jpg |
| type | Private |
| foundation | |
| defunct | |
| key_people | |
| location | Mountain View, California |
| owner | GoDaddy |
| num_employees | 16 |
| num_employees_year | 2014 |
| industry | Online Accounting, Bookkeeping Taxes, Schedule C |
| homepage | |
| :: |
| name = Outright | logo = [[File:Outright logo.jpg|250px|Outright logo]] | type = Private | foundation = | defunct = | key_people = | location = Mountain View, California | owner = GoDaddy | num_employees = 16 | num_employees_year = 2014 | industry = Online Accounting, Bookkeeping Taxes, Schedule C | homepage =
Outright was an accounting and bookkeeping software application that assists small businesses and sole proprietors with managing their business's income and expenses. In May 2022, GoDaddy announced the software would be discontinued on June 18, 2022.
The software also provided means to organize and categorize expenses for filing a United States Schedule C tax return. It was acquired by GoDaddy in 2012 for approximately $20 million and had been rebranded as GoDaddy Online Bookkeeping.
History
Kevin Reeth and Ben Curren worked together at Intuit in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing of Quicken products.
Curren and Reeth had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap. The Website was renamed Outright just a few months after launch, though it continues to be operated by BootStrap, Inc.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/95/Bootstraplogo.jpg" caption="The BootStrap website existed for only a few months before being renamed Outright"] ::
In 2009, the company raised a total of $7.7 million funding from Sequoia Capital, First Round Capital, Shasta Ventures and SoftTech VC among others. Today, the website manages $1.2 billion in transactions from small businesses and independent contractors.
On July 17, 2012, Outright.com announced in an email to all customers that they had been acquired by GoDaddy.com.
Functions
The software was designed as a software as a service model. It provided the following functions:
- Tracked and managed business income, expenses and tax liabilities.
- Data import - The application could import financial information from PayPal, FreshBooks, oDesk, and other financial management tools.
- Reports income and expenses for sole proprietors filing a Schedule C or 1040
- Managed W-9s for paying independent contractors, freelancers, and anyone outside of company staff for 1099 filings
- On-line selling on eBay Bookkeeping Selling Manager app that imported transaction data from eBay and PayPal accounts to help eBay sellers manage their finances.
References
References
- "eBay Sellers Desperate after GoDaddy Bookkeeping Ends Support".
- Meece, Mickey. (2009-08-22). "On to Plan B: Starting a Business". The New York Times.
- "Outright (September 2009)".
- Klein, Karen E.. "Advice for Tax Procrastinators, 2009 - BusinessWeek".
- (18 July 2012). "GoDaddy Acquires Outright, Establishes Mountain View Office".
- Ty McMahan. (2009-11-16). "Outright Lends A Hand To Small Businesses With $5.5M Funding". Wall Street Journal Blog.
- (2008-07-09). "Bootstrap launches financial management site for businesses that don't like financial management".
- Ben Kepes, Cloud Ave. (16 February 2009). "Accounting 2.0 at CloudAve". cloudave.com.
- "Outright.com launches with $2M funding".
- Reagan D. Lynch. "Simple, Non-cluttered, Accessible Bookkeeping". outright.com.
- (July 18, 2012). "GoDaddy Acquires Outright, Establishes Mountain View Office". TechCrunch.
- By Leena Rao, TechCrunch. “Outright Tracking More Than $1 Billion, Launches W-9 Management Service.” Retrieved March 29, 2010
- "Small Business Web: Leverage and Cooperation". Inc.com.
- "Outright Teams Up With PayPal & Expensify to Ease Your Bookkeeping Woes".
- Outright News “[http://news.outright.com/taxes/collect-and-manage-w-9-forms-online-free/ Collect and Manage W-9 Forms Online; Free].” Retrieved June 04, 2010
- By Kevin Reeth, Outright Blog. “[http://outright.com/blog/ebay-paypal-two-sources-of-data-one-complete-picture-of-your-business/ One complete picture].” Retrieved August 11, 2011
- By Vangie Beal, Ecommerce-Guide Essentials. “[http://www.ecommerce-guide.com/essentials/ebay/article.php/3838966 eBay Integrates Outright Bookkeeping Solution].” Retrieved March 29, 2010
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::