Oticon

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title: "Oticon" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["hearing-aid-manufacturers", "electronics-companies-of-denmark", "medical-technology-companies-of-denmark", "manufacturing-companies-established-in-1904", "danish-companies-established-in-1904", "danish-brands"] description: "Danish hearing aid manufacturer" topic_path: "engineering" source: "https://en.wikipedia.org/wiki/Oticon" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Danish hearing aid manufacturer ::

::data[format=table title="Infobox company"]

Field	Value
name	Oticon A/S
logo	Oticon logo ny 0.jpg
type	Subsidiary (A/S)
industry	Medical devices
founded
founder	Hans Demant
hq_location_city	Smørum, Egedal
hq_location_country	Denmark
products	Hearing aids
num_employees	3,000+
parent	Demant A/S
homepage
::

| name = Oticon A/S | logo = Oticon logo ny 0.jpg | type = Subsidiary (A/S) | industry = Medical devices | founded = | founder = Hans Demant | hq_location_city = Smørum, Egedal | hq_location_country = Denmark | products = Hearing aids | num_employees = 3,000+ | parent = Demant A/S | homepage = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/b/b4/Intra_aural_hearing_aid_Wellcome_L0065955.jpg" caption="Oticon hearing aid"] ::

Oticon is a Danish hearing aid manufacturer based near Copenhagen in Denmark. The company is a subsidiary of Demant A/S. It was founded in 1904 by Hans Demant, whose wife was hearing impaired.

Oticon has branches in several countries, including a production plant in Poland, with more than 3,000 employees worldwide. The company claims to be the world's second-largest manufacturer of hearing aids, and it uses a management style known as "spaghetti organization", which was introduced by Lars Kolind under his leadership between 1988 and 1998.

In 2018 Oticon was fined AUD$2.5 million and they were forced to apologise for misleading customers in Australia about hearing aids and their technology.

Oticon Medical

Oticon Medical is a sister company of Oticon, both being subsidiaries of the Demant Group. Whereas Oticon specialises in hearing aids, Oticon Medical specialises in hearing implants and released its first products in 2009. The company's Ponto bone conduction implant is now in its fifth generation.

In 2013, Oticon Medical acquired Neurelec, a French producer of cochlear implants.

In April 2022, Demant announced it had agreed to sell Oticon Medical to Australian company Cochlear Limited for DKK850 million and would exit the hearing implant business.

References

References

1. "Oticon Hearing Aids". Apex Hearing.
2. "Oticon A/S: Spaghetti Organization and Beyond". IBS Center for Management Research.
3. "Case Study: Revolution at Oticon A/S: The Spaghetti Organization (Condensed)". Harvard Business Review.
4. Peters, Tom. (January 1994). "Liberation Management". Ballantine Books.
5. Ewing, Jack. (6 August 2007). "Denmark's Masters of E-Mail Marketing". Bloomberg Businessweek.
6. Poulsen, Per Thygesen. (1993). "Tænk det utænkelige: Revolutionen i Oticon". Schultz Erhvervsbøger.
7. (1993). "Tænk det utænkelige: Revolutionen i Oticon".
8. "Think the Unthinkable (in Danish: Tænk det utænkelige!)". Kolind Kuren.
9. Morsing, Mette. (1998). "Managing the Unmanageable for a Decade". Oticon A/S.
10. Commission, Australian Competition and Consumer. (2018-09-06). "ACCC takes action against hearing aid retailers for misleading pensioners".
11. "Oticon Medical – A company founded on care".
12. "Our history".
13. "Oticon Medical bone-anchored hearing devices".
14. Apr 2. (2013-04-02). "William Demant Acquires Neurelec, a French Manufacturer of Cochlear Implants".
15. Ogg, Matt. (2022-04-27). "Cochlear to acquire loss-making Oticon Medical for $170 million".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::