Oriflame

---

title: "Oriflame" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["multi-level-marketing-companies", "cosmetics-brands", "personal-care-brands", "swedish-brands", "swedish-companies-established-in-1967", "retail-companies-established-in-1967", "companies-formerly-listed-on-nasdaq-stockholm"] description: "Swedish-Swiss multinational beauty and personal care company" topic_path: "geography/sweden" source: "https://en.wikipedia.org/wiki/Oriflame" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Swedish-Swiss multinational beauty and personal care company ::

::data[format=table title="Infobox company"]

Field	Value
name	Oriflame Holding AG
logo	Oriflame logo (circle).jpg
image	Oriflame logo.svg
type	Private
industry	Direct selling
foundation	January 1, 1967
founders
hq_location	{{unbulleted list
key_people	Anna Malmhake (CEO)
Alexander af Jochnick (Chairman)
products
revenue	€1.5 billion
num_employees	6000
homepage
::

::callout[type=note] the consumer goods company ::

| name = Oriflame Holding AG | logo = Oriflame logo (circle).jpg | image = Oriflame logo.svg | type = Private | traded_as = | industry = Direct selling | genre = | foundation = January 1, 1967 | founders = | hq_location = {{unbulleted list |Stockholm, Sweden |Schaffhausen, Switzerland}} | area_served = | key_people = Anna Malmhake (CEO) Alexander af Jochnick (Chairman) | products = | services = | revenue = €1.5 billion | owner = | num_employees = 6000 | parent = | divisions = | subsid = | footnotes = | intl = | homepage =

Oriflame Holding AG is a Swedish-founded multinational multi-level marketing company with its corporate head office in Switzerland, that sells beauty and personal care products directly to consumers online through a network of independent sellers.

History

Oriflame was founded on January 1, 1967, in Sweden by brothers Jonas af Jochnick and Robert af Jochnick, and their friend Bengt Hellsten. The head office of Oriflame is located in Schaffhausen, Switzerland, with a registered office in Stockholm, Sweden.

IK Partners (Formerly Industri Kapital) acquired Oriflame through a public offering on the London Stock Exchange in October 1999. IK gradually reduced its stake, before final exit in March 2006. Oriflame was traded on the Nasdaq Stockholm until being delisted on 17 July 2019.

In 2023, Anna Malmhake succeeded Magnus Brännström as CEO & President after Brännström's 18-year tenure.

In August 2022, Oriflames Marcus Fogel (Senior Director of Global Digital Services) worked alongside PayU CEO, Mario Shiliashki to work out a 21-day payment plan for buyers of Oriflames online products.

In 2023, Oriflame signed a collaboration contract with Arnest Management LLC (Arnest) a perfume, cosmetic, and household products manufacturer from Russia. Part of the contract was that Arnest would be acquiring Cetes Cosmetics Russia.

Operations

The company has approximately 6,000 employees, 1,000 products, and a turnover of over 1.3 billion Euro. As of August 2020, Oriflame operated in more than 60 countries, where its beauty products were marketed by over 3 million Oriflame Brand Partners.

Oriflame has two Indian manufacturing plants in Noida and Roorkee. It also manufactures products in Russia, Poland, and China.

References

References

1. "Oriflame Cosmetics AG".
2. (2020-12-10). "Oriflame India @ 25 A Beautiful Journey".
3. "Oriflame I Private Equity Investment I Mid Cap I IK Partners".
4. "Oriflame".
5. "Press releases | Oriflame".
6. PYMNTS. (2022-08-29). "Seamless Payments: A Thing of Beauty".
7. (2023-04-28). "Oriflame Sells Russian Manufacturing Unit - Direct Selling News".
8. "CareerCenter".
9. (3 August 2020). "Oriflame: Inspired by Nature, Powered by Science". Direct Selling News.
10. "India among top priority markets; to grow in double digits: Oriflame". The Economic Times.
11. "Oriflame India acquires manufacturing facility in Uttarakhand". The Economic Times.
12. Prance-Miles, Louise. (2022-04-29). "Oriflame impacted by Russia's Ukraine invasion as Poland gas supply interrupted".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::