Oaklandish

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title: "Oaklandish" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["clothing-brands-of-the-united-states", "clothing-retailers-of-the-united-states", "retail-companies-based-in-california", "companies-based-in-oakland,-california", "culture-of-oakland,-california", "american-companies-established-in-2000", "clothing-companies-established-in-2000", "retail-companies-established-in-2000", "2000-establishments-in-california"] description: "American fashion line and retail store" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Oaklandish" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American fashion line and retail store ::

::data[format=table title="Infobox company"]

Field	Value
name	Oaklandish
logo	Oaklandish_logo.jpg
logo_caption	Company logo
industry
genre
foundation	Oakland, California
defunct
location_city	Oakland
location_country	United States
locations
area_served	San Francisco Bay Area
revenue	$3.26 million (2015)
aum
homepage
::

| name = Oaklandish | logo = Oaklandish_logo.jpg | logo_caption = Company logo | image = | image_caption = | type = | traded_as = | industry = | genre = | fate = | predecessor = | successor = | foundation = Oakland, California | founder = | defunct = | location_city = Oakland | location_country = United States | locations = | area_served = San Francisco Bay Area | key_people = | products = | brands = | production = | services = | revenue = $3.26 million (2015) | operating_income = | net_income = | aum = | assets = | equity = | owner = | num_employees = | parent = | divisions = | subsid = | homepage = | footnotes = | intl = | bodystyle = Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The company logo is a modified version of the city logo, an oak tree with wide outspread roots. 10% of the proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program. Everything sold in the store is screen-printed in Oakland. In 2016, the store was named the 38th fastest growing inner city business in the United States by Fortune.

Background

Oaklandish, created by local artist Jeff Hull, began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture. Original projects included a wheat-paste poster series, the "Oakland-Love Retrospective" slide show (projected onto downtown architectural landmarks), the Liberation Drive-In parking lot movie series, and the Oakslander Lakeside Gazette zine. These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.

From 2003 to 2005 they operated an art gallery in Jack London Square. When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets. In 2013, they opened a store in the Dimond neighborhood, followed by the Oakland Supply Co. store in Jack London Square in 2014.

Every year, the flagship store gives away t-shirts to Oakland Unified School District students who earn a grade point average of 3.5 or higher. Oaklandish also produces "Dubs Gear," a label of Golden State Warriors clothing that is independent of the franchise. In 2015, Oaklandish partnered with Adidas and basketball player Damian Lillard to design and sell a limited edition basketball shoe. A second clothing line, There There, features designs for other major cities, including Philadelphia and Baltimore.

In 2016, Fortune named Oaklandish the 38th fastest growing inner city business in the United States. They described Oaklandish's business model as "pioneering" and recognized the business as the first American company to operate a mobile retail component, by using campers to sell products throughout the city. In 2015, the business made $3.26 million in revenue. Krazy George Henderson and Jean Quan are customers of the store.

References

References

1. Vice, Zoe. (28 June 2012). "The Local Love & Civic Charm Known as Oaklandish". KQED.
2. "Oakland Is More Than "San Francisco's Brooklyn"".
3. (15 September 2016). "Oaklandish".
4. Longreads. (2015-09-24). "'We Value Experience': Can a Secret Society Become a Business?".
5. Marech, Rona. (2002-08-23). "Oakland artists celebrate ignored beauty / Video festival, Web...".
6. (2020-11-25). "Gifts from Oaklandish give back".
7. (2006-06-07). "Oaklandish Uprooted, Replanted".
8. Marech. (23 August 2002). "Oakland artists celebrate ignored beauty". SF Chronicle.
9. (16 August 2015). "On sellouts, guerrilla spirit and Oakland as hella cool". Los Angeles Times.
10. Green, Matthew. (2007-08-22). "Lake Merritt merriment: Radio Regatta promises fun on the water".
11. Shuman, Aaron. (21 August 2002). "Working the Graim Sublime".
12. St.Clair, Katy. (15 January 2003). "There There There". East Bay Express.
13. "Is this city the next Brooklyn? It'd rather not be.".
14. Tian, Ye. (5 July 2011). "Oaklandish to open downtown retail shop on Wednesday". Oakland North.
15. Arnold, Erik. "Town Park partners with Oaklandish for new line of skateboards, clothing". Oakland Local.
16. (10 December 2013). "Oaklandish opens new store in the Dimond".
17. (29 April 2014). "Oaklandish opening new retail store in Jack London Square".
18. "Oaklandish rewards good grades".
19. (10 June 2015). "Knockoff Warriors gear: For 'Dub Nation,' no T-shirt is out of bounds". Mercury News.
20. (10 September 2015). "Adidas' D Lillard 1 Oaklandish Hits Stores Today".
21. (2 May 2014). "Oakland: Brooklyn by the Bay". The New York Times.
22. Kuruvilla, Matthai. (8 August 2011). "Oaklandish opens T-shirt shop to rebrand city". SFGate.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::