Non-no
Japanese fashion magazine
title: "Non-no" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1971-establishments-in-japan", "biweekly-magazines-published-in-japan", "magazines-established-in-1971", "magazines-published-in-tokyo", "monthly-magazines-published-in-japan", "shueisha-magazines", "women's-magazines-published-in-japan", "women's-fashion-magazines-published-in-japan"] description: "Japanese fashion magazine" topic_path: "geography/japan" source: "https://en.wikipedia.org/wiki/Non-no" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Japanese fashion magazine ::
::data[format=table title="Infobox magazine"]
| Field | Value |
|---|---|
| image_file | March 2018 Non-no cover.jpg |
| image_caption | March 2018 cover with Tsubasa Honda and Kentaro Sakaguchi |
| frequency | Monthly |
| circulation | 1,239,335 (2014) |
| category | Fashion |
| publisher | Shueisha |
| firstdate | February 1971 |
| country | Japan |
| based | Tokyo |
| language | Japanese |
| website | nonno.hpplus.jp |
| :: |
| image_file = March 2018 Non-no cover.jpg | image_size = | image_caption = March 2018 cover with Tsubasa Honda and Kentaro Sakaguchi | editor = | editor_title = | staff_writer = | frequency = Monthly | circulation = 1,239,335 (2014) | category = Fashion | company = | publisher = Shueisha | firstdate = February 1971 | country = Japan | based = Tokyo | language = Japanese | website = nonno.hpplus.jp | issn =
*** Non-no*** is a Japanese women's fashion and lifestyle magazine published by Shueisha. The magazine is headquartered in Tokyo.
Men's Non-no, targeted for a male demographic, was first published in 1987.
History
The magazine was established as a fortnightly in 1971. The first issue appeared in February 1971. Its title derives from the Ainu word for "flower." Like CanCam, non-no has a comparatively longer history than other Japanese fashion magazines e.g. Cawaii!, Olive, and so forth. The magazine targets teens and young women in their early 20s.
Instead of focusing on gossip, Non-no and another women's magazine, An An, provide their readers with materials with the aim of developing their self-identity.
On 25 May 1987 Shueisha launched the magazine's male counterpart, Men's Non-no.
In 1978 the circulation of Non-no was 850,000 copies. In year 2006, the magazine sold 440,870 copies.
Exclusive models
Current
- (2014–present)
- Fumika Baba (2015–present)
- (2017–present)
- Risa Watanabe (2017–present)
- (2018–present)
- Asuka Kijima (2018–present)
- Mirei Sasaki (2019–present)
- Sakura Endō (2020–present)
- Mayu Yokota (2020–present)
- Ayaka Konno (2021–present)
- Natsuki Deguchi (2022–present){{Cite web |title=話題作に次々出演。注目の女優、出口夏希がノンノモデルに! |url=https://nonno.hpplus.jp/article/95391 |access-date=2023-10-07 |website=nonno.hpplus.jp |language=ja}}
- Kanon (2022–present)
Former
- Airi Tanaka
- Akiko Kikuchi
- Anne Watanabe
- Ayumi
- Azusa Takehana
- Emi
- Etsuko Sugai
- Hana
- Hana Matsushima
- Izumi Yamaguchi
- Keiko Kurihara
- Lina Ohta
- Manami Teruya
- Michi Ōmori
- Miki
- Momoko Nagano
- Nishida Naomi
- Noriko Amakasu
- Satsuki Katayama
- Shiho
- Yasue Sato
- Yuko Gomiyo
- Sachie Futamura
- Mina Sayado
- Yasuko Matsuyuki (1990s)
- Yui Natsukawa (1990s)
- Ryō (1990s)
- Sachiko Katō (1990s)
- Koyuki (1990s)
- Kimiko Mori (1999–2001)
- Miho Tanaka (2000–2012)
- Ema Fujisawa (2001–2005)
- Sachiko Ogata (2002–2005)
- Rena Takeshita (2004–2009)
- Miyu Kogawa (2004–2010)
- Momoko Kuroki (2005–2007)
- Mew Azama (2006–2007)
- Miyu (2006–2010)
- Saori Watanabe (2007–2010)
- Emi Takahashi (2007–2011)
- Mikiko Yano (2008–2012)
- Cecil Kishimoto (2008–2015)
- Yumi Yamamoto 2009–2010)
- Moeka Nozaki 2009–2012)
- Nanao (2010–2011)
- Naoko Akatani (2010–2012)
- Shiori Sato (2010–2012)
- Nanaka (2010–2012)
- Nozomi Sasaki (2010–2013)
- Arisa Sato (2010–2014)
- Tsubasa Honda (2010–2018)
- Arisa Nishida (2011–2013)
- Noa Iwamoto (2011–2013)
- Nagisa Ōshima (2011–2013)
- Erena Mizusawa (2011–2013)
- Kyoko Hinami (2011–2013)
- Aya Ōmasa (2011–2016)
- Mao Ueda (2011–2016)
- Mio Uema (2012–2013)
- Saori Seto (2012–2014)
- Moe Arai (2012–2014)
- Azusa Mine (2012–2014)
- Mirei Kiritani (2012–2015)
- Haru (2012–2015)
- Sayaka Okada (2012–2018)
- Azusa Okamoto (2012–2018)
- Honoka Miki (2013–2014)
- Sachie Futamura (2013–2015)
- Seika Taketomi (2013–2016)
- Hinako Kinoshita (2013–2017)
- Miki Sato (2014–2016)
- Kang Ji-young (2014–2016)
- Akiko Kuji (2014–2017)
- Nina Endō (2014–2018)
- Mina Sayado (2015–2018)
- Anri Okamoto (2015–2018)
- Yuuna Suzuki (2014–2019)
- Haru Izumi (2013–2019)
- Riho Takada (2014–2019)
- Eri Satō (2016–2019)
- Raimu Taya (2018–2020)
- Mana Kinjō (2016–2020)
- Rena Takeda (2016–2021)
- Yua Shinkawa (2015–2021)
- Yuko Araki (2014–2021)
- Nanase Nishino (2015-2022)
References
References
- "Shueisha Women's Magazines". Shueisha Inc..
- link. Japan Magazine Publishers Association
- Roman Cybriwsky. (18 February 2011). "Historical Dictionary of Tokyo". Scarecrow Press.
- Sean Mooney. (2000). "5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan". Greenwood Publishing Group.
- Fabienne Darling-Wolf. (2006). "The Men and Women of non-no: Gender, Race, and Hybridity in Two Japanese Magazines". Critical Studies in Media Communication.
- (January 1995). "Women, Media, and Consumption in Japan". University of Hawaii Press.
- Hopwood, Sean Patrick. (August 10, 2018). "The Hokkaido Ainu – Its History and Future in Modern Japan".
- Yoko Tokuhiro. (25 September 2009). "Marriage in Contemporary Japan". Routledge.
- "Men's Non-no". Complex.
- Kazue Sakamoto. (1999). "Reading Japanese women's magazines: the construction of new identities in the 1970s and 1980s". Media, Culture & Society.
- (27 December 2007). "Manga Anthology Circulations 2004-2006". ComiPress.
- link. (19 August 2014). Modelpress
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- link. (16 September 2018). Modelpress
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- "乃木坂遠藤さくらが「non-no」専属モデル就任 - 坂道 : 日刊スポーツ".
- link. Eiga
- link. (6 July 2017). Ciatr
- link. Eiga
- "non-no Model Profile". Shueisha Inc..
- link. Ameblo
- link. Ameblo
- link. modelpress
- link. (20 September 2013). Modelpress
- "DeNA、300万DL突破の『パズ億~爽快パズルゲーム』が新テレビCMを放送開始!雑誌「non-no」専属モデル未来穂香さんが出演". Social Game Info Inc..
- link. modelpress
- link. modelpress
- link. oricon ME inc.
- (21 February 2017). "Non-no Web". [[Shueisha]].
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