Mossimo
Mid-range American clothing company
title: "Mossimo" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["sportswear-brands", "1986-establishments-in-california", "2006-mergers-and-acquisitions", "american-companies-established-in-1986", "clothing-brands-of-the-united-states", "clothing-companies-established-in-1986", "companies-based-in-newport-beach,-california", "iconix-brand-group", "jeans-by-brand", "manufacturing-companies-based-in-greater-los-angeles", "target-corporation"] description: "Mid-range American clothing company" topic_path: "sports" source: "https://en.wikipedia.org/wiki/Mossimo" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Mid-range American clothing company ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Mossimo |
| logo | Mossimo.png |
| logo_size | 200 |
| fate | Acquired by Iconix Brand Group |
| foundation | |
| Newport Beach, California, U.S. | |
| founder | Mossimo Giannulli |
| defunct | 2006 |
| area_served | Worldwide |
| industry | Textile |
| location_city | Irvine, California |
| location_country | U.S. |
| products | Shirts, jeans, jackets, socks, underwear, accessories |
| owner | Mossimo Giannulli (1986–2006) |
| Iconix Brand Group (2006–present) | |
| :: |
| name = Mossimo | logo = Mossimo.png | logo_size = 200 | type = | fate = Acquired by Iconix Brand Group | predecessor = | successor = | foundation = Newport Beach, California, U.S. | founder = Mossimo Giannulli | defunct = 2006 | area_served = Worldwide | key_people = | industry = Textile | location_city = Irvine, California | location_country = U.S. | genre = | products = Shirts, jeans, jackets, socks, underwear, accessories | brands = | production = | services = | revenue = | operating_income = | net_income = | aum = | assets = | equity = | owner = Mossimo Giannulli (1986–2006) Iconix Brand Group (2006–present) | num_employees = | parent = | subsid = | footnotes = | intl = | homepage =
Mossimo was a sportswear and accessories company, founded in 1986 by designer Mossimo Giannulli that was acquired by Iconix Brand Group in 2006. Mossimo specialized in youth and teenage clothing such as shirts, jeans, jackets, socks, underwear, and accessories.
History
Founding (1986) and expansion
Mossimo was founded in 1986 by Mossimo Giannulli on Balboa Island in Newport Beach, California. Giannulli dropped out of the University of Southern California in 1987, to create his Mossimo streetwear line, with a $100,000 loan from his father. At the close of his company's first fiscal year, Giannulli had $1 million in profits. The following year, he had $4 million.
Mossimo clothing features prominently in the 1990 volleyball film Side Out.
IPO (1996) and relationship with Target (2000–2017)
In 1996, Mossimo went public in an initial public offering. he took the brand downscale. On March 28, 2000, Mossimo, Inc announced a major, multi-product licensing agreement with Target stores, for $27.8 million.
Target distanced itself from Mossimo amid Mossimo Giannulli's involvement in the 2019 college admissions bribery scandal, saying that Target had not been involved with Giannulli in over a decade. Mossimo and his wife, actress Lori Loughlin, were convicted of bribing University of Southern California officials with up to $500,000, to secure enrollment of their two daughters.
Acquisition by Iconix (2006)
In 2006, Mossimo was acquired by Iconix Brand Group.
Gallery
File:Mossimojf.JPG|Mossimo store in Cabanatuan, Philippines File:Mossimo3jf.JPG|Baby and kids store File:Mossimo polo.JPG|Embroidery
References
References
- Babcock, Gregory. (2015-07-20). "How '90s Cool Brand Mossimo Went From Stussy Rival to Target Stores".
- "Mossimo Giannulli - Fashion Designer {{!}} Designers {{!}} The FMD".
- (20 July 2015). "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand".
- (20 July 2015). "How Mossimo Went from Being Head-to-Head with Stussy to Target's In-House Brand".
- Earnest, Leslie (29 March 2000). [https://www.latimes.com/archives/la-xpm-2000-mar-29-mn-13836-story.html With Losses Mounting, Mossimo Turns to Target], ''[[The Los Angeles Times]]''.
- Barrabi, Thomas. (2019-03-14). "Target distances itself from Mossimo label amid college admissions scandal".
- Franklin, Ericka. (12 March 2019). "Meet Lori Loughlin's Husband, Fashion Designer Mossimo Giannulli".
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