Miss Maud

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Australian café and hospitality business

title: "Miss Maud" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["food-and-drink-companies-established-in-1971", "restaurant-chains-in-australia", "restaurant-franchises", "restaurants-in-perth,-western-australia"] description: "Australian café and hospitality business" topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/Miss_Maud" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Australian café and hospitality business ::

::data[format=table title="Infobox company"]

FieldValue
imageMiss Maud Carousel, 2025 (01).jpg
image_captionMiss Maud Carousel in 2025
nameMiss Maud
industryHospitality
founded1971
founderMaud Edmiston
hq_location136 Fitzgerald Street
hq_location_cityNorthbridge, Western Australia
hq_location_countryAustralia
website
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| image = Miss Maud Carousel, 2025 (01).jpg | image_caption = Miss Maud Carousel in 2025 | name = Miss Maud | industry = Hospitality | founded = 1971 | founder = Maud Edmiston | hq_location = 136 Fitzgerald Street | hq_location_city = Northbridge, Western Australia | hq_location_country = Australia | website =

Miss Maud is a hospitality group based in Perth, Western Australia, which comprising fifteen pastry houses (cafés) and a catering service, all located in Western Australia. The company also formerly owned a 52-room boutique hotel and restaurant in the Perth CBD, and operated two outlets under the Cafe Stockholm brand. They briefly expanded into Sydney in 2003.

The company employs over 500 staff. Their baristas and hospitality staff receive training at an internal training school, the Miss Maud Academy.

History

The business was founded in 1971 by Maud Edmiston, a Swedish immigrant, who opened a small Swedish-style pastry house in City Arcade, Perth to resemble the bakery near her home in Stockholm.

::figure[src="https://upload.wikimedia.org/wikipedia/commons/3/3d/Miss_Maud.JPG" caption="The Miss Maud hotel in 2006"] ::

In 1973 Edmiston opened the Miss Maud Smörgåsbord Restaurant on the corner of Pier and Murray Streets. In 1977 the Miss Maud Private Hotel was opened at the same address. In 1979 she applied for the first al fresco dining area in Perth outside her restaurant in Pier Street. The restaurant has served a number of notable guests, including Queen Elizabeth II, King Carl XVI Gustaf and Queen Silvia of Sweden, and former Prime Ministers Paul Keating and John Howard.

In 1982 an expansion of the business interstate was planned. However, in May 1988 the company went into receivership following an investment into a failed resort development in the south-west of Western Australia, increased interest rates, and the stock market crash in October the previous year. In 1989 Edmiston traded her way out of receivership.

In 1992 Edmiston was named as "The Bulletin Qantas Business Woman of the Year", and in 1999 she was awarded the Order of the Polar Star. In 2001 she was recognised as "Western Australian Citizen of the Year – Industry and Commerce", the first and only woman to receive this award.

In 2003 Miss Maud opened their first pastry house on the east coast of Australia in the Westfield shopping centre in Miranda, New South Wales. The venture was short-lived as Edmiston did not like the constant interstate travel. In 2009 Edmiston launched a catering service. In 2013 the company opened their first Cafe Stockholm outlet at Karrinyup Shopping Centre; the brand has been described as being more modern than its Miss Maud pastry houses and is aimed towards a younger market. A second Cafe Stockholm outlet at Westfield Carousel was replaced by a second Miss Maud pastry house at the shopping centre in 2021.

In 2018 the company sold the Miss Maud Swedish Hotel and Restaurant to fund future expansion of its café business.

References

References

  1. (27 March 2020). "Coronavirus crisis: Miss Mauds to close all 16 stores temporarily amid COVID-19 crisis".
  2. (16 April 2018). "Perth's iconic Miss Maud Hotel sold, but will remain open".
  3. "Our Heritage – Miss Maud".
  4. (1 December 1982). "I Had a Feeling for Adventure". [[Australian Women's Weekly]].
  5. MacDonald, Kim. (22 December 2013). "Maud cooks up a New Idea". [[The West Australian]].
  6. "Miss Maud : collection of ephemera material".
  7. http://purl.slwa.wa.gov.au/slwa_b3135090_1 ''Lobby of Miss Maud Private Hotel'' April 1977
  8. (September 1982). "Miss Maud plans Australia wide expansion". West Australian Business World.
  9. Miss Maud's – financial details, placed in receivership, reported in [[The West Australian]], 11 Nov. 1986, p.3. [[Sunday Times (Perth)]], 16 Nov. 1986, p.8.
  10. (30 October 1991). "Business Award for Miss Maud.". [[The Canberra Times]].
  11. "Flour Power: The Bulletin/ Qantas Business Woman of the Year -1992-". Bulletin (Sydney).
  12. Sweden's oldest and most prestigious honour, the Royal Order of the Polar Star awarded to Maud Edmiston.''Hospitality'', June 1999, p. 24
  13. (4 June 2009). "Miss Maud delivers a little Magic". Business News.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

food-and-drink-companies-established-in-1971restaurant-chains-in-australiarestaurant-franchisesrestaurants-in-perth,-western-australia