Milka

Quality 0.50 · 4 views · Updated 2 months ago

European chocolate brand

title: "Milka" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["brand-name-chocolate", "chocolate-bars", "mondelez-international-brands", "swiss-chocolate", "swiss-brands", "canton-of-neuchâtel", "products-introduced-in-1900", "1990-mergers-and-acquisitions"] description: "European chocolate brand" topic_path: "general/brand-name-chocolate" source: "https://en.wikipedia.org/wiki/Milka" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary European chocolate brand ::

::data[format=table title="Infobox brand"]

FieldValue
nameMilka
logoMilka purple logo18.svg
logo_size150
imageMilka Alpine Milk Chocolate chunks and wrapper.jpg
image_size250
typeChocolate
currentownerMondelez International
(2012–present)
countryOrigin: Switzerland
Current production: Germany; Slovakia
introduced
relatedList of Mondelez International brands
previousowners{{plainlist
website
::

::callout[type=note] the confectionery ::

| name = Milka | logo = Milka purple logo18.svg | logo_size = 150 | image = Milka Alpine Milk Chocolate chunks and wrapper.jpg | image_size = 250 | caption = | type = Chocolate | currentowner = Mondelez International (2012–present) | country = Origin: Switzerland Current production: Germany; Slovakia | introduced = | discontinued = | related = List of Mondelez International brands | markets = | previousowners = {{plainlist|

  • Maxima (1990–2012)
  • Jacobs Suchard AG (1982–1990)
  • Interfood S.A. (1970–1982)
  • Chocolat Suchard (1826–1970) | trademarkregistrations = | ambassador = | website = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/3/39/Milka_advertisement_(1913).jpg" caption="Milka advertisement (1913)"] ::

Milka is a European brand of chocolate confectionery. Originally made in Switzerland in 1901 by Suchard, it has been produced in Lörrach, Germany, since 1901. Since 2012 it has been owned by US-based company Mondelez International, when it demerged from its predecessor Kraft Foods Inc., which had taken over the brand in 1990. It is sold in bars and a number of novelty shapes for Easter and Christmas. Products with the Milka brand also include chocolate-covered cookies and biscuits.

The brand's name is a portmanteau of the product's original two main ingredients: "Milch" (milk) and "Kakao" (cocoa). In the present day, sugar and cocoa butter have replaced them as the main ingredients.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/f/f2/Milka_Suchard_1906_N5566152_JPEG_6_6DM.jpg" caption="Early advertisement for Milka"] ::

On 17 November 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique. The following year, Suchard founded Chocolat Suchard and moved production to nearby Serrières, where he produced 25–30 kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate, closely following the launch of the Gala Peter brand, founded by Daniel Peter, another Swiss chocolatier.

Carl Russ-Suchard, Philippe Suchard's son-in-law, invented the Milka brand in 1901. The first "Milka" chocolate was packaged in the distinctive lilac-colored packaging. Their products were introduced in Austria in the 1910s in order to spread popularity, and by 1913 the company was producing 18 times more chocolate than they did when at the original plant in 1880. By the 1920s Milka had introduced limited edition themed chocolates. Themes were related around holidays such as Christmas and Easter and had chocolate cast into the shape of Santa Claus, Christmas ornaments, Easter bunnies and various sizes of Easter eggs. By the 1960s the Milka script logo and its lilac packaging was trademarked, quickly becoming Germany’s number one chocolate. Over the next few decades, Milka chocolate enlarged in bigger portions and improved their selection of chocolate products.

In 1970, Suchard merged with Tobler to become Interfood. Interfood merged with the Jacobs coffee company in 1982, becoming Jacobs Suchard. Kraft Foods acquired Jacobs Suchard, including Milka, in 1990. In 1995 Milka officially became a ski sponsor and would later become one of the most famous sport sponsors after the FIS Alpine Cup that was held in Lienz. In October 2012, Kraft spun off its snack food division, which was renamed Mondelēz International. In 2016, they further expanded their market into China. Also in that year, original manufacturer Suchard was among a number of brands sold off by Mondelēz to form Carambar & Co; Mondelēz retained ownership of Milka.

Advertising

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/43/Milka_Cow.jpg" caption="Giant Milka cow in [[Hamburg" alt="A giant purple cow on a boat"] ::

The brand's symbol is a lilac Simmental cow with a bell around her neck, usually in an Alpine meadow, as conceived by Hungarian advertising agent Sándor Szabó living in Germany in 1971. During the 1990s, Peter Steiner appeared in Milka commercials.

Milka has put focus on "tenderness" being their main advertising theme since the 1960s. In 1972, the Milka cow named Lila ("Lila" being German for lilac, purple, violet) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the "Muhboot" (pronounced Moo-boat), a pun on "U-Boot" (German for submarine).

Products

Milka is sold in a number of packages and flavors, according to where it is purchased:

Chocolate bars

::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/90/Milka_Alpine_Milk_Chocolate_bar_100g.jpg" caption="Alpine Milk chocolate bar"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/28/Milka_Schoko.jpg" caption="Milka Schoko"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/5/58/Nougat_sweets.jpg" caption="Nougat sweets"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/1/11/Milka_chocolate_box.jpg" caption="Chocolate confections"] ::

  • Alpine Milk – Milk-chocolate bar
  • Broken Nuts – Milk-chocolate bar with hazelnut pieces
  • Milka and Daim – Milk-chocolate bar with Daim bar pieces
  • Milka and Oreo – Milk-chocolate bar with Oreo filling
  • Choco-Swing – Milk-chocolate bar with a biscuit filling
  • Choco and Biscuit – Milk-chocolate with cocoa creme filling and a layer of biscuit
  • Strawberry Yogurt – Milk-chocolate bar with strawberry filling
  • Caramel – Milk-chocolate bar with caramel filling
  • Almond Caramel – Milk-chocolate bar with pieces of almonds and caramel filling
  • Whole Hazelnuts – Milk-chocolate bar with whole hazelnuts
  • White Chocolate – White chocolate bar
  • White Coconut – White-chocolate bar with coconut
  • Raisins and Hazelnuts – Milk-chocolate bar with raisins and pieces of hazelnut
  • Raspberry Cream – Milk-chocolate bar with raspberry fillings
  • Cow Spots or Happy Cow – Milk-chocolate bar with white-chocolate spots
  • Bubbly – Light milk-chocolate bar
  • Bubbly White – Light milk-chocolate bar with white chocolate
  • Milka and LU – Milk-chocolate-covered LU biscuits
  • Milka and TUC – Milk-chocolate bar with TUC crackers
  • Noisette – Hazelnut-chocolate (noisette) bar
  • Dessert au Chocolat – Milk-chocolate bar with chocolate filling
  • White Cream – Milk-chocolate bar with cream filling
  • Yogurt – Milk-chocolate bar with yogurt filling
  • Milk and Honey Cream – Milk chocolate bar with honey-cream filling
  • Cherry Cream – Milk-chocolate bar with cherry-cream filling
  • Vanilla Cream – Milk-chocolate bar with vanilla-cream filling
  • Pretzel Loves Choco – Milk-chocolate bar with pretzel bits
  • Toffee Broken Nuts – Milk-chocolate bar with hazelnut and toffee bits
  • Milka and Chips Ahoy! – Milk-chocolate bar with Chips Ahoy! cookie-dough filling
  • Crispy Yogurt – Milk-chocolate bar with a nut-yogurt filling
  • Marzipan Cream – Milk-chocolate bar with a marzipan filling
  • Corn and Choco Forever – Milk-chocolate bar with pieces of corn chips
  • Kiss Me – Milk-chocolate bar with an orange-yogurt filling
  • Milka M&M – Milka bar filed with M&M's
  • Collage – Milk-chocolate bar with pieces of caramel, biscuit, and chocolate drops --

Toffees

  • Milka Toffee – Milk-chocolate-covered toffee filled with caramel
  • Milka Toffee Hazelnut

Other products

European varieties

  • Alpine Milk
  • Grapes and Nuts
  • Strawberry
  • Milka and LU Cookies
  • Peanut Crisp
  • White Chocolate and Oreo
  • Milka an Oreo-Sandwich
  • Triple Choco Cocoa
  • Colourful Chocolate Lentils
  • Milka and TUC-Cracker
  • Milka and Daim
  • Noisette
  • Whole Hazelnuts
  • Cow Spots
  • Yogurt
  • White Chocolate
  • Caramel
  • Dark Chocolate
  • Luflée
  • Alpine Milk Creme
    • Large Bar
  • Whole Hazelnuts
  • Strawberry Cheesecake
  • Almond Caramel
  • Peanut Caramel
  • Milka and Oreo
  • Chocolate Cookie
  • Toffee Whole Hazelnut
  • Alpine Milk
  • Triple Choc
  • Luflée Caramel
  • Nut Nougat Creme
  • Crispy Yogurt
    • Dark Edition
  • Broken Hazelnut
  • Cocoa Splinter
  • Dark Alpine Milk
  • Salted Caramel
  • Almond
  • Raspberry

References

References

  1. (2022-06-23). "Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko".
  2. [https://www.mashed.com/354909/the-untold-truth-of-milka-chocolate/ The Untold Truth Of Milka Chocolate] on Mashed.com
  3. (2009-09-07). "Kraft and Cadbury: the brands".
  4. Jakob, Nora. (18 December 2013). "Eine ganze Stadt ist verrückt nach Milka". [[Wirtschaftswoche]].
  5. Dealbook. (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times.
  6. (2010-12-02). "The history of Kraft and its many, many brands". Telegraph.
  7. "Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc..
  8. "Milka- Categorydetail". Milka.fr.
  9. "2017 Fact Sheet".
  10. "Milka - Van Columbus tot Suchard". Milka.nl.
  11. "L'historique de Milka: comment est né le nom Milka".
  12. Franzen, Giep. (2015). "The Science and Art of Branding". [[Routledge]].
  13. "Milka Geschichte".
  14. (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times.
  15. (1988-04-14). "COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times.
  16. (2012-03-21). "Kraft Foods to rename snacks company Mondelez". Yahoo News.
  17. (February 21, 2012). "Cow : a bovine biography". Greystone Books.
  18. (2010-04-20). ""Cows Undercover" Milka UK TV ad created by Ogilvy Advertising London - un-clocked version!". YouTube.
  19. (2012-10-18). "reclame - milka (2012)". YouTube.
  20. "‘Let it be a purple cow!’ — The Hungarian Who Came Up With the Milka Trademark".
  21. (2011-05-08). "Milka Werbung It's cool man". YouTube.
  22. "Products". Milka.de.
  23. (7 September 2016). "Oreo chocolate bars key to snack giant Mondelez's 'big splash' in U.S.".
  24. "Milka".
  25. (2005). "MC. The Manufacturing Confectioner". Manufacturing Confectioner.
  26. "Milka Daim".
  27. "Chocolate Candy".
  28. "Milka – Produitdetail". Milka.fr.
  29. "MILKA CHOCO BISCUIT 300G".
  30. (1998). "MC. The Manufacturing Confectioner". Manufacturing Confectioner.
  31. (2014-08-27). "Milka – Táblás Milka". Milka.hu.
  32. (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate".
  33. (1998). "Marketing in Europe". The Unit.
  34. (1997). "MC. The Manufacturing Confectioner". Manufacturing Confectioner Pub. Co.
  35. (2006). "MC. The Manufacturing Confectioner". Manufacturing Confectioner Pub. Co..
  36. "Milka Toffee Whole Hazelnuts".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

brand-name-chocolatechocolate-barsmondelez-international-brandsswiss-chocolateswiss-brandscanton-of-neuchâtelproducts-introduced-in-19001990-mergers-and-acquisitions