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Looksmaxxing
Looksmaxxing is a 21st-century Internet neologism referring to the process of maximizing one's own physical attractiveness. The term originated on male incel (meaning: "involuntarily celibate") message boards in the 2010s. Previously, the phrase's usage had been limited to obscure internet forums, but in the 2020s became popularized on TikTok by men. Currently, the term refers to a specified view of male beauty, and is not frequently a term used by women in a non-satirical context.
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