KZZA

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title: "KZZA" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1990-establishments-in-texas", "cooke-county,-texas", "mediaco-stations", "radio-stations-established-in-1990", "radio-stations-in-the-dallas–fort-worth-metroplex", "regional-mexican-radio-stations-in-the-united-states", "spanish-language-radio-stations-in-texas"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KZZA" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

Field	Value
name	KZZA
logo	File:KZZA LaRanchera106.7 logo.png
city	Muenster, Texas
country	US
area	Northern sections of the Dallas-Fort Worth Metroplex
frequency
branding	La Ranchera 106.7 FM
language	Spanish
format	Regional Mexican
owner	MediaCo
licensee	Estrella Radio License of Dallas LLC
sister_stations	KBOC, KNOR
airdate
former_callsigns
former_frequencies	(1990–2002)
callsign_meaning	Casa (previous format)
licensing_authority	FCC
facility_id	23017
class	C
erp	75,000 watts
haat	620 m
coordinates
website
::

KZZA has an effective radiated power (ERP) of 75,000 watts. Its transmitter is off Farm-to-Market Road 730 North in Rosston, Texas.

History

Oldies and Dance

The station signed on the air on September 9, 1990, with the call sign KXGM at 106.5 MHz, airing an oldies format. In 2001, it moved to 106.7 and was sold to Entravision. However, in exchange for the move it was agreed with HBC that it would not change to a Spanish-language format for five years.

On August 14, 2002, it launched another English-language format, Dance Top 40, as KKDL (106.7 KDL).

"Casa" Rhythmic Contemporary

On February 16, 2005, it moved in a bilingual rhythmic contemporary direction as KZZA, "CASA 106.7", in an attempt to target a younger 18-34 audience, mostly third-generation Hispanics. At first, its musical direction focused more along the lines of a typical rhythmic direction. But by 2006, KZZA began leaning more towards "Hurban" product and less dependent on traditional rhythmic fare, resulting in the station going "Hurban" full-time.

On August 4, 2006, Liberman Broadcasting bought five radio stations including KZZA from Entravision Communications.

After a year of 'Urban' programming, KZZA began to shift back to a more conventional rhythmic direction. As a result of this, R&R and BDS moved KZZA back to their rhythmic panels in May 2007. With that move, Casa 106.7 was marketed under the slogan "Hip-Hop Y Mas".

On July 7, 2008, the station shifted back to Hispanic rhythmic.

Classic Regional Mexican

On April 6, 2009, the station again switched formats, this time to Spanish language Classic Regional Mexican music as "La Bonita 106.7."

On September 4, 2016, Liberman Broadcasting kept the same format but under a new name as "La Ranchera 106.7". From the time of the rebranding until 2018 and again in September 2019, KZZA was simulcast on KZMP 1540 AM until it was sold in May 2023.

References

[http://dallas.bizjournals.com/dallas/stories/2006/07/31/daily42.html Calif. media company to buy Dallas radio stations] - ''Dallas Business Journal''

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