KVVF

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Spanish-language contemporary hit radio in Santa Clara, California

title: "KVVF" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["contemporary-hit-radio-stations-in-the-united-states", "mass-media-in-san-jose,-california", "radio-stations-established-in-1964", "radio-stations-in-the-san-francisco-bay-area", "spanish-language-radio-stations-in-california", "univision-radio-network-stations"] description: "Spanish-language contemporary hit radio in Santa Clara, California" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KVVF" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Spanish-language contemporary hit radio in Santa Clara, California ::

::data[format=table title="Infobox radio station"]

Field	Value
name	KVVF
logo	KVVF 105.7 Latino Mix Bay Area.png
city	Santa Clara, California
country	US
area	San Jose - Santa Cruz - San Francisco Bay Area
branding	Latino Mix 105.7 y 100.7
frequency	105.7 MHz
repeater
airdate	September 25, 1964 (as KREP)
languages	Spanish
format	Contemporary hit radio
erp	50,000 watts
haat	152 m
class	B
facility_id	19532
coordinates
callsign_meaning	"Viva" (old station branding)
former_callsigns	KREP (1964–1972)
KARA (1972–2002)
KEMR (4/1/2002–4/10/2002)
KSOL (2002–2003)
KEMR (2003–2004)
owner	Uforia Audio Network
licensee	Univision Radio Bay Area, Inc.
sister_stations
webcast
website	Latino Mix 105.7 y 100.7 Website
::

KVVF has an effective radiated power (ERP) of 50,000 watts. The transmitter is off California State Route 130 in San Jose, near Mount Hamilton. KVVF broadcasts using HD Radio technology.

History

Early years (1964–2002)

On September 25, 1964, the station signed on as KREP, owned by Robert E. Podesta and his wife Marcella. In 1972, Bob Kieve and Santa Clara Broadcasters bought KREP for $470,000 and changed the call sign to KARA, with an English-language adult contemporary format.

From 1997 to 2000, KARA was the flagship station for the San Jose Sharks NHL hockey team before KUFX took over in 2000.

Regional Mexican (2002–2014)

Kieve sold KARA in 2002, to Hispanic Broadcasting of Dallas. It became KEMR with a regional Mexican music format at midnight on April 1 that year.

Between 2003 and June 27, 2005, KVVF was a pop, rock y reggaeton station, Viva 105.7, also owned by Univision.

On October 13, 2011, the station changed its former station branding "La Kalle" to "Latino Mix".

Hot 105.7 (2014–2019)

On March 14, 2014, KVVF and KVVZ dropped the Latino Mix branding and began stunting with a loop of "Hot in Herre" by Nelly; the event would go viral on social media under the hashtag "#nelly1057", while Nelly himself would make a Twitter post inviting listeners to tune in at 5:00 p.m. on March 17. At that time, KVVZ flipped to rhythmic contemporary as Hot 105.7; the new format would feature a mixture of hip-hop, R&B, and other rhythmic hits, while former KMEL personalities Chuy Gomez (who had been fired from the station the previous year) and DJ Mind Motion would join the station to host afternoons. Program director Makr Arias stated that the Bay Area "had been asking for something new and fresh".

In March 2016, after two years of modest ratings (it barely registered in Nielsen's San Francisco ratings) and difficulty competing with KMEL and KRBQ, KVVF de-emphasized its hip hop and R&B direction and added more rhythmic friendly pop hits. Due to 105.7's strong signal over the South Bay, it also changed focus on the whole Bay Area region to concentrate on mostly San Jose and South Bay listeners as well as listeners in nearby Monterey Bay to the south. Univision has opted to retain its simulcast on KVVZ in the process. In November 2017, they further adjusted their playlist by adding Latin hits and adopting what is essentially a three way hybrid of rhythmic, mainstream and Spanish CHR.

Return of "Latino Mix"

On August 30, 2019, KVVZ began stunting with a loop of "Reggaeton" by J Balvin and "Volver Volver" by Vicente Fernández; on September 2, 2019, KVVZ relaunched the Latino Mix branding and flipped to Spanish rhythmic.

References

[http://www.broadcastingcable.com/news/local-tv/univision-moves-bay-area-studio-san-jose/160429 Univision moves Bay Area studio to San Jose] Broadcasting & Cable. Retrieved on August 19, 2017.
[http://www.mediamoves.com/2014/12/univision-14-will-move-sf-headquarters-to-san-jose.html Univision 14 will move SF headquarters to San Jose] Media Moves. Retrieved on August 19, 2017
link. (October 6, 2014 HD Radio Guide for San Jose)
Goldfisher, Alastair. (April 7, 1997). "KARA-FM will take over Sharks coverage in fall". Silicon Valley Business Journal.
Hamm, Andrew F.. (July 15, 2005). "San Jose station gets five-year Sharks broadcast contract". Silicon Valley Business Journal.
Kava, Brad. (April 1, 2002). "Radio mogul's payday". San Jose Mercury News.
"Why Is a Radio Station Playing 'Hot in Herre' on an Endless Loop?".
(2014-03-16). "How #Nelly1057 Became A Viral Sensation". RadioInsight.
Mullins, Jessica. (March 15, 2014). "Bay Area Latino radio station 105.7 won’t stop playing Nelly’s ‘Hot in Herre’". sfgate.com.
(March 18, 2014). "Latino Mix Becomes Hot 105.7 In San Francisco". All Access.
Crawford, Matt. (March 17, 2014). "Chuy Gomez Returns to Radio With Hot 105.7". sfstation.com.
(2014-03-17). "Univision Gets Hot In San Francisco".
"Login to All Access - Breaking Radio News and Free New Music - AllAccess.com".
(2019-09-02). "Latino Mix Returns To The Bay Area".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::