KSOF (FM)

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Radio station in Dinuba–Fresno, California

title: "KSOF (FM)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1975-establishments-in-california", "iheartmedia-radio-stations", "mainstream-adult-contemporary-radio-stations-in-the-united-states", "radio-stations-established-in-1975", "radio-stations-in-california"] description: "Radio station in Dinuba–Fresno, California" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KSOF_(FM)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Dinuba–Fresno, California ::

::data[format=table title="Infobox radio station"]

Field	Value
name	KSOF
logo	Soft_Rock_98.9_2019.jpg
logo_upright	.8
city	Dinuba, California
country	US
area	Fresno and Visalia metropolitan areas
frequency
branding	Soft Rock 98.9
format	Adult contemporary
affiliations
owner	iHeartMedia, Inc.
licensee	iHM Licenses, LLC
sister_stations	KALZ, KBOS-FM, KCBL, KFBT, KFSO-FM, KHGE, KRDU, KRZR
airdate
former_callsigns
callsign_meaning	Soft rock
licensing_authority	FCC
facility_id	54560
class	B
erp	19,000 watts
haat	250 m
coordinates
webcast
website
::

KSOF's transmitter is sited off Pierce Valley Drive atop Eshom Point, in Badger, California. KSOF also broadcasts in HD Radio and is available online via iHeartRadio.

History

On June 5, 1975, the station signed on as KLTA. It was the FM counterpart of KRDU (1130 AM). They were owned by the Dinuba Radio Company with studios on North Alta Avenue.

On October 26, 1983, the station changed its call sign to KOJY, calling itself "K-Joy." On February 12, 1990, the station changed its call letters to KJOI. Then on October 17, 1997, it switched to the current KSOF.

In the mid-1970s through the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9". In the early 2000s, KSOF moved into a mainstream AC direction.

In October 2008, former Portland, Oregon, radio personality Teri Ann Schlesser became the midday DJ, music director and public service director. Formerly with the Nelson & Terry Show on KRSK, Schlesser replaced Kristen Kelley who moved on to program another radio station.

On the morning of October 27, 2011, morning hosts "Brady and Rose" (Mike Brady and Rose Ortega) were replaced by "Bronson and Christine" (Bob Bronson and Christine Nagy) from New York City sister station WLTW. In 2018, Schlesser moved into the morning drive time shift, the station's only live DJ. Schlesser was later replaced with Valentine in the Morning from KBIG Los Angeles.InsideRadio.com "Sean Valentine Inks Mulit-Year Deal" March 22, 2023. Retrieved January 31, 2025.

References

"KSOF Facility Record". United States [[Federal Communications Commission]], audio division.
[https://www.americanradiohistory.com/Archive-BC-YB/1977/C%20Section%20Radio%20Broadcasting%20Yearbook%201977%20P-6.pdf ''Broadcasting Yearbook 1977'' page C-19. Retrieved January 31, 2025.]
"KSOF Call Sign History". United States [[Federal Communications Commission]], audio division.
[https://www.worldradiohistory.com/Archive-BC-YB/1990/B-All-Radio-BC-YB-1990.pdf ''Broadcasting & Cable Yearbook 1990'' page B-32. Retrieved Nov. 21, 2025.]

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::