KSMG

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Radio station in Seguin, Texas

title: "KSMG" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["cox-media-group", "hot-adult-contemporary-radio-stations-in-the-united-states", "radio-stations-in-greater-san-antonio", "radio-stations-established-in-1970", "1970-establishments-in-texas", "seguin,-texas"] description: "Radio station in Seguin, Texas" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KSMG" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Seguin, Texas ::

::data[format=table title="Infobox radio station"]

Field	Value
name	KSMG
city	Seguin, Texas
country	US
area	Greater San Antonio
branding	Hits 105.3
frequency
repeater	101.1 KONO-HD3 (Helotes)
airdate
format	Hot adult contemporary
language	English
erp
haat	453 m
coordinates
class	C0
licensing_authority	FCC
facility_id	34977
callsign_meaning	San Antonio Magic (prior branding)
former_callsigns	KWED-FM (1970–1985)
owner	Cox Media Group
licensee	CMG NY/Texas Radio, LLC
sister_stations
webcast
website
::

KSMG (105.3 FM, "Hits 105.3") is a radio station licensed to Seguin, Texas. Owned by Cox Media Group, it broadcasts an hot adult contemporary format serving Greater San Antonio.

Its transmitter is in near Elmendorf in far northwestern Wilson County. Its studios are located in northwest San Antonio near the South Texas Medical Center complex. KSMG has an ERP of 97.5 kW. The station broadcasts in the HD radio format.

History

Seguin Broadcasting Company, Inc., owners of KWED (1580 AM), filed a construction permit for a new radio station to broadcast on 105.3 MHz on September 15, 1969, which was granted by the FCC on December 31. The station began broadcasting September 9, 1970; like the AM station, it aired a middle of the road format, and it simulcast the AM station 40 percent of the time.

FCC regulatory changes made in 1984 would have required KWED-FM to increase its power, which would have given the station a significant signal over San Antonio. Seguin Broadcasting Company, headed by Stan McKenzie, had no desire to run a major-market station. In late 1984, McKenzie reached a deal to sell KWED to American Media, Inc., which owned stations in Baltimore and on Long Island. The divestiture of the FM prompted programming changes at the AM, including the end of afternoon Spanish-language shows that had aired since 1948.

In March 1985, after the signal upgrade was completed, American Media's programming debuted and the station relaunched as "Magic 105", a gold-based adult contemporary format. In its first ratings book, KSMG cracked the top five in San Antonio. The station went full into the oldies format in 1988 upon its acquisition by The Rusk Corporation. Jacor filed to buy the station in 1989 in a deal that ultimately never closed; it was part of a package deal with KTRH and KLOL in Houston, and the company was forced to take the San Antonio-market station in order to purchase the Houston outlets. Rusk consolidated its position in the classic hits format in San Antonio when it entered into a local marketing agreement to take over the operations of a struggling KISS-FM in November 1991; KISS simulcasted KSMG until it returned to its heritage rock format on December 31, 1991.

At the end of 1995, KSMG shifted to hot adult contemporary. In 1997, Cox Radio acquired KSMG; KISS-FM, which Rusk had bought outright; and KLUP (930 AM) from Rusk in a $30 million transaction. The station later shifted to mainstream adult contemporary; in 2014, as the station shifted back toward hot AC, Mediabase added KSMG to its Hot AC panel.

On December 26, 2023, following its annual Christmas music period, the station rebranded as "Hits 105.3" with no change in format

When KXXM flipped from its long-running Top 40 format to a bilingual adult contemporary format on November 1, 2024, KSMG became the only station in the market devoted to mainstream English-language popular music. A few days later on November 7, longtime morning hosts Jenny Lee and Tony Cortez left the station.

References

"History Cards for KSMG". [[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards.
(1973). "KWED-FM". Broadcasting Yearbook.
Riddlebarger, Philip. (January 9, 1985). "KWED-FM sale pending with FCC". Seguin Gazette-Enterprise.
Barbee, Mike. (March 6, 1985). "Local Hispanic listeners miss Ornelas: Sale of FM station causes KWED to cancel Rosita". Seguin Gazette-Enterprise.
(March 8, 1985). "KSMG Kicks Off Gold A/C Approach". Radio & Records.
(August 2, 1985). "Ratings". Radio & Records.
(August 12, 1988). "Drops AC for Gold: KSMG Names Devine GM, McCann PD". Radio & Records.
Gibeau, Richard. (April 7, 1990). "Jacor selling four stations in drive to bigger markets". Cincinnati Post.
Kojan, Harvey. (May 22, 1992). "A KISS After Dying: LMA gives San Antonio rocker new lease on life". Radio & Records.
(December 15, 1995). "Changes". Radio & Records.
Fohn, Joe. (June 12, 1997). "Cox Radio doubles its S.A. presence: Atlanta company pays $30 million for 3 stations". San Antonio Express-News.
(April 22, 2014). "Mediabase Announces Panel Changes". All Access.
[https://radioinsight.com/headlines/262480/no-more-magic-ksmg-brings-hits-to-san-antonio/ No More Magic; KSMG Brings Hits to San Antonio]
[https://m.youtube.com/watch?v=IeT9-nhDZNY YouTube: "105.3 KSMG - "Magic 105.3" Becomes "Hits 105.3" - Legal ID and First Hour Aircheck, 12/26/2023"]
(2024-11-07). "Jenny Lee & Tony Cortez Exit Mornings At KSMG".

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