KROF

---

title: "KROF" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-louisiana", "townsquare-media-radio-stations", "1948-establishments-in-louisiana", "radio-stations-established-in-1948", "talk-radio-stations-in-the-united-states", "abbeville,-louisiana"] description: "Radio station in Abbeville, Louisiana" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KROF" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Abbeville, Louisiana ::

::data[format=table title="Infobox radio station"]

Field	Value
name	KROF
logo	File:KROF TalkRadio960am logo.png
city	Abbeville, Louisiana
country	US
area	Lafayette metropolitan area
branding	Talk Radio 960am
frequency	960 kHz
airdate
format	Talk
power	1,000 watts day
95 watts night
class	D
facility_id	275
coordinates
callsign_meaning	Rice, Oil, and Furs, the three main exports of Vermilion Parish
affiliations	Fox News Radio
Westwood One
Premiere Networks
owner	Townsquare Media
licensee	Townsquare Media of Lafayette, LLC
sister_stations	KFTE, KHXT, KMDL, KPEL, KPEL-FM, KTDY
webcast	Listen Live
website	talkradio960.com
licensing_authority	FCC
::

| name = KROF | logo = File:KROF TalkRadio960am logo.png | city = Abbeville, Louisiana | country = US | area = Lafayette metropolitan area | branding = Talk Radio 960am | frequency = 960 kHz | airdate = | format = Talk | power = 1,000 watts day 95 watts night | class = D | facility_id = 275 | coordinates = | callsign_meaning = Rice, Oil, and Furs, the three main exports of Vermilion Parish | former_callsigns = | affiliations = Fox News Radio Westwood One Premiere Networks | owner = Townsquare Media | licensee = Townsquare Media of Lafayette, LLC | sister_stations = KFTE, KHXT, KMDL, KPEL, KPEL-FM, KTDY | webcast = Listen Live | website = talkradio960.com | licensing_authority= FCC

KROF (960 kHz) is an American radio station broadcasting a talk format. Licensed to Abbeville, Louisiana, United States, the station serves the Lafayette area. The station is currently owned by Townsquare Media. Its studios are located on Bertrand Road in Lafayette, and its transmitter is located north of Abbeville.

History

KROF made its official debut on July 9, 1948. It broadcast as a daytime-only station on 960 with 1,000 watts and was the first radio station in Abbeville. The station was owned by Abbeville Broadcasting Service, a local corporation in which residents of Vermilion Parish invested $50,000. The station affiliated with the short-lived Progressive Broadcasting System in 1950.

In October 1970, interests from Crowley began a bid to take over KROF. William C. Broadhurst, an attorney, sent letters to the shareholders in Abbeville Broadcasting Service, offering $400 per share. However, Broadhurst was only able to acquire 176 of the 187 shares necessary to gather a controlling interest in the licensee. Local groups, including the Abbeville city council, passed resolutions asking the Federal Communications Commission to disapprove of any sale of KROF to out-of-town parties, fearful that with the recent sale of the Abbeville Meridional newspaper to other Crowley-based investors, there would be no locally owned source of news and information in Vermilion Parish.

Abbeville Broadcasting Service filed to build an FM counterpart for KROF in 1973. KROF-FM debuted May 25, 1974, allowing Abbeville Broadcasting Service to broadcast after dark; during the day, it simulcast its AM counterpart. The AM and FM sides began to air more separate programming as the 1970s went on, with 960 AM continuing in its Top 40 format while 104.9 FM became a country outlet, changing its call letters on November 1, 1980, to KASC, for "Acadiana/Stereo Country".

In 1984, KROF became known as "Boss 96". Two years later, however, 104.9 became KROF-FM and the two stations resumed a simulcast of what had been the FM's country format. When KROF-FM moved to 105.1 MHz in 1991 as part of a power increase, the two stations flipped to oldies.

The AM and FM frequencies split again in 1993, but this time, it was the AM's turn to make the change. On March 1, KROF AM began broadcasting entirely in French, including Cajun music and commercials. It was the only all-French station in Louisiana. The effort ended after seven months on September 30, when the station resumed simulcasting the FM due to lack of support for the French-language format. In January 1994, KROF AM rolled out a new "Cajun Country Gold" format. Local Vermilion Parish sports broadcasts remained on AM until they moved to the FM frequency in 1996.

Larger changes came in 1999 when a majority stake in KROF-AM-FM was sold to Galloway Consulting Services, owners of multiple stations in the Lafayette market, for $787,500. Galloway, which became known as ComCorp of Lafayette, sold the entire cluster to Regent Communications—predecessor to Townsquare Media—in 2001 for $39.6 million, marking its exit from radio while continuing to own television stations.

References

References

1. (July 9, 1948). "KROF". Vermilion Post.
2. "KROF Facility Record". United States [[Federal Communications Commission]], audio division.
3. "History Cards for KROF". [[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards.
4. (July 17, 1948). "Greetings to Radio Station KROF, Vermilion's Own Radio Station". Abbeville Meridional.
5. (June 19, 1948). "Vermilion's Own 1,000 Watt Radio Station To Open Soon". The Gueydan News.
6. (November 24, 1950). "Progressive Step Taken Sunday By Station KROF". Vermilion Post.
7. (February 5, 1971). "Heavy Opposition: Crowley Group Gives Up On KROF Control". Crowley Post-Signal.
8. (December 10, 1970). "Resolution". Abbeville Meridional.
9. (May 7, 1973). "Legals". Abbeville Meridional.
10. (May 23, 1974). "KROF To Begin FM Broadcasting". Abbeville Meridional.
11. (1978). "KROF(AM)". Broadcasting Yearbook.
12. (September 22, 1979). "Grab A Tiger By The Tail!". Daily Advertiser.
13. (August 30, 1981). "24 Hours Acadiana/Stereo Country KASC-FM 105". Daily Advertiser.
14. (January 14, 1984). "The Boss Has Arrived: KROF "Boss" 96". Daily Advertiser.
15. (July 2, 1986). "Country Is Twice As Good on KROF". Abbeville Meridional.
16. (August 25, 1991). "Everybody Is Switching To KROF 105.1". Advertiser.
17. Fuselier, Pascal. (March 18, 1993). "Big plus: All-French radio format very unique". Ville Platte Gazette.
18. (April 27, 1993). "KROF first all-French radio station". Abbeville Meridional.
19. Guillory, Del. (October 10, 1993). "Save our French music". Daily Advertiser.
20. Fuselier, Herman. (March 31, 1994). "KNEK moves to all-zydeco format". Daily World.
21. (September 6, 1996). "KROF: Same wonderful music, just a new name". Abbeville Meridional.
22. (January 1, 1999). "Transactions". Radio & Records.
23. Bradshaw, Jim. (August 30, 2001). "Regent taps radio". Daily Advertiser.

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