Kraš
Food company based in Croatia
title: "Kraš" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["croatian-chocolate-companies", "food-and-drink-companies-of-croatia", "companies-listed-on-the-zagreb-stock-exchange", "food-and-drink-companies-established-in-1911", "croatian-brands", "manufacturing-companies-based-in-zagreb", "1911-establishments-in-croatia", "european-chocolate-bars"] description: "Food company based in Croatia" topic_path: "general/croatian-chocolate-companies" source: "https://en.wikipedia.org/wiki/Kraš" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Food company based in Croatia ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Kraš prehrambena industrija d.d. |
| logo | Kras-zagreb-logo.svg |
| logo_caption | Official logo |
| type | Public |
| traded_as | |
| foundation | (Founded) |
| location_city | Zagreb |
| location_country | Croatia |
| key_people | Damir Bulić (Chairman) |
| industry | Confectionery production |
| products | Confectionery |
| revenue | €138.98 million (2017) |
| net_income | €4.10 million (2017) |
| assets | €162.94 million (2017) |
| equity | €89.60 million (2017) |
| owner | MI Pivac Brothers d.o.o. (52.86%) |
| Kappa Star Ltd. (30.00%) | |
| Kraš d.d. (5.29%) | |
| Others | |
| (as of 14 July 2020) | |
| num_employees | 2,557 (2017) |
| homepage | |
| :: |
| name = Kraš prehrambena industrija d.d. | logo = Kras-zagreb-logo.svg | logo_caption = Official logo | type = Public | traded_as = | foundation = (Founded) | founder = | location_city = Zagreb | location_country = Croatia | locations = | area_served = | key_people = Damir Bulić (Chairman) | industry = Confectionery production | products = Confectionery | services = | revenue = €138.98 million (2017) | operating_income = | net_income = €4.10 million (2017) | assets = €162.94 million (2017) | equity = €89.60 million (2017) | owner = MI Pivac Brothers d.o.o. (52.86%) Kappa Star Ltd. (30.00%) Kraš d.d. (5.29%) Others (as of 14 July 2020) | num_employees = 2,557 (2017) | parent = | divisions = | subsid = | homepage = | footnotes = Kraš () is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food.
History
The company traces its origins from two factories from the early 20th century: "Union", founded in 1911, by Yugoslavian Jews, including Slavaljub Deutsch, the oldest surviving chocolate manufacturer in southeastern Europe; and "Bizjak", founded in 1923, which manufactured toast, cookies and wafers. Deutsch was subsequently murdered in Auschwitz and his property seized. These two companies, as well as a number of smaller confectionery manufacturers from Zagreb, merged in 1950 and took the name Kraš, in honor of Josip Kraš, a union leader and prominent Croatian communist who was killed in World War II. To date, no restitutions have been made to Deutsch's surviving descendants.
The company was in social ownership during SFR Yugoslavia, and privatized in 1992 into a private shareholding company with capital estimated at 135,769,000 DM. In the aftermath of Yugoslav breakup, Kraš lost two-thirds of its market.
In 1997, Kraš received ISO 9001 certification.
In 2011, Kraš acquired the Osijek confectionary company Karolina, formed in 1891 and known as Sloboda between 1947 and 2003. It was integrated into the Kraš group in 2021.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/8/8c/BajaderaKrash.jpg" caption="[[Bajadera"] ::
References
Sources
References
- "Management Board". Kraš.
- "ANNUAL REPORT ON THE STATE AND BUSINESS OF THE KRAŠ GROUP IN 2017".
- "Vrijednosnica KRAS".
- (11 February 2013). "Podravka, Kraš i Viro najveći izvoznici hrane". tportal.hr.
- "Bitka do zadnjeg bombona". [[Globus (weekly).
- "Using Quality Objectives to Drive Strategic Performance Improvement".
- "OBJECTIVE OF THE SAMPLE MANUAL".
- "Karolina - Priča o dugoj tradiciji". Kraš d.d..
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::