KraftWorks

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title: "KraftWorks" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["advertising-agencies-based-in-new-york-city", "companies-based-in-new-york-city"] description: "Advertising agency in New York City" topic_path: "general/advertising-agencies-based-in-new-york-city" source: "https://en.wikipedia.org/wiki/KraftWorks" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Advertising agency in New York City ::

::data[format=table title="Infobox website"]

Field	Value
name	KraftWorks
logo	Kraftworks Logo.jpg
logo_size	150px
type	Independent
industry	Advertising, Marketing
foundation	2000
location	New York City, United States
area_served	Worldwide
key_people	Neil Kraft
(President, Chief Creative Officer)
url
::

| name = KraftWorks | logo = Kraftworks Logo.jpg | logo_size = 150px | type = Independent | industry = Advertising, Marketing | foundation = 2000 | location_city = | location_country = | location = New York City, United States | area_served = Worldwide | key_people = Neil Kraft (President, Chief Creative Officer) | products = | services = | market cap = | revenue = | operating_income = | net_income = | owner = | num_employees = | parent = | divisions = | subsid = | url = | alexa = | screenshot = | caption = | website_type = | language = | advertising = | registration = | launch_date = | current_status = | footnotes =

KraftWorks is an advertising agency, in New York City, US, founded by Neil Kraft in 2000 after leaving the agency Frierson Mee & Kraft. According to the agency's website, KraftWorks' clients have included Playtex, Aldo, and Joseph Abboud.

Notable clients

KraftWorks has carried out campaigns in the fashion and beauty industry, representing everything from magazines to cosmetics to apparel brands, for

• Bali Intimates

• Playtex

• Elizabeth Arden

• Coty, Inc.

• Glaceau

• Cointreau

• Calvin Klein

• Voss

• Vespa

• Joseph Abboud

• Jantzen{{cite news| last=Zammit | first=Deanna | title=Kraftworks Seeks to Rejuvenate Company | publisher=ADWEEK | date=2003-08-11 | url=https://www.adweek.com/brand-marketing/kraftworks-seeks-rejuvenate-company-66320/|url-access=subscription| archive-url=https://web.archive.org/web/20181209145718/https://www.adweek.com/brand-marketing/kraftworks-seeks-rejuvenate-company-66320/ | archive-date=2018-12-09 | url-status=live

• In 2003, KraftWorks was responsible for Aldo shoes' $5M campaign aimed at international expansion. Other KraftWorks clients are Ann Taylor, Barneys New York, Boyds Philadelphia, Britney Spears, Celine Din, CK One, Elizabeth Arden Red Door, Elizabeth Taylor Black Pearls, Joseph Ribkoff, La Prairie, Lacoste, Moët & Chandon, Nina Shoes, Physicians Formula, Popchips, Wonderwall line of clothing from surfer Laird Hamilton, Go Smile, International AntiCounterfeiting Coalition, InStyle, J.Crew, Ralph Lauren, Ritani, Robert Marc, Bitten fashion line launched by Sarah Jessica Parker, Smart Water, Speedo, Vespa, Wonderbra and the Sun Moon Stars fragrance by Karl Lagerfeld.

References

References

1. [http://www.kraftworksnyc.com KraftWorks NYC]
2. [https://www.nytimes.com/2000/10/05/business/the-media-business-advertising-addenda-a-partner-leaves-frierson-mee-kraft.html "A Partner Leaves Frierson Mee & Kraft], ''NY Times'', 2000-10-05. Retrieved on 2012-06-26.
3. [http://adage.com/article/news/playtex-selects-kraftworks-agency-record/29700/ "Playtex Selects KraftWorks as Agency of Record], ''Advertising Age'', 2001-05-16. Retrieved on 2012-07-05.
4. [http://www.adweek.com/news/advertising/kraftworks-brings-back-80s-aldo-70806 "KraftWorks Brings Back the 80's For Aldo], ''Ad Week'', 2004-03-01. Retrieved on 2012-07-05.
5. [http://www.wwd.com/beauty-industry-news/fragrance/a-new-scent-for-taylor-swift-6018437 "A New Scent For Taylor Swift"], ''WWD'', 2012-06-29. Retrieved on 2012-09-04.
6. [http://adage.com/article/agency-news/remy-taps-kraftworks-cointreau/35915/ "Remy Taps KraftWorks For Cointreau"], ''Advertising Age'', 2002-10-01. Retrieved on 2012-09-04.
7. [http://www.wwd.com/fashion-news/fashion-features/calvin-klein-8217-s-moment-595146?full=true "Calvin Klein's Moment"], ''WWD'', 2004-05-21. Retrieved on 2012-08-28.
8. [http://www.powersportsbusiness.com/features/2005/07/28/motorcycle-piaggio-usa-taps-kraftworks-for-agency/ "Piaggio USA Taps KraftWorks For Agency"], ''Powersports Business'', 2005-07-28. Retrieved on 2012-08-28.
9. [http://www.adweek.com/news/advertising/kraftworks-touts-aldo-shoes-us-europe-61611 "Kraftworks Touts Aldo In U.S., Europe"], ''Ad Week'', 2003-02-07. Retrieved on 2012-09-04.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::