KQBL

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Country music radio station in Emmett, Idaho, United States

title: "KQBL" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-established-in-1984", "1984-establishments-in-idaho", "gem-county,-idaho", "country-radio-stations-in-idaho"] description: "Country music radio station in Emmett, Idaho, United States" topic_path: "general/radio-stations-established-in-1984" source: "https://en.wikipedia.org/wiki/KQBL" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Country music radio station in Emmett, Idaho, United States ::

::data[format=table title="Infobox radio station"]

FieldValue
nameKQBL
logoKQBL 101.9TheBull logo.png
logo_size200px
cityEmmett, Idaho
areaBoise, Idaho
branding101.9 The Bull
frequency101.9 MHz
translator99.1 K256CZ (Boise, relays HD2)
96.5 K243BM (Boise, relays HD3)
airdateApril 4, 1973 (as KMFE at 101.7)
formatCountry
subchannelsHD1: KQBL analog
HD2: Active rock "99.1 I-Rock"
HD3: Alternative rock "96.5 The Alternative"
erp57,000 watts
haat772 meters
classC
facility_id54509
coordinates
former_callsignsKMFE (1973–1984)
KXUU (1984–1985)
KKIC-FM (1985–1988)
KJHY (1988–2005)
KDBI (2005–2015)
KPDA (1/2015–2/2015)
former_frequencies101.7 MHz (1973–1986)
affiliationsCompass Media Networks
ownerIliad Media Group Holdings Employee Stock Ownership Trust
licenseeIliad Media Group Holdings Inc.
sister_stationsKIKX, KIRQ, KKOO, KSRV-FM, KTPZ, KWYD, KYUN, KZMG, KQBL-HD3, KSRV-HD2
webcastListen Live
Listen Live (HD2)
Listen Live (HD3)
websiteboisebull.com
rockboise.com (HD2)
altboise.com (HD3)
licensing_authorityFCC
::

| name = KQBL | logo = KQBL 101.9TheBull logo.png | logo_size = 200px | city = Emmett, Idaho | area = Boise, Idaho | branding = 101.9 The Bull | frequency = 101.9 MHz | translator = 99.1 K256CZ (Boise, relays HD2) 96.5 K243BM (Boise, relays HD3) | airdate = April 4, 1973 (as KMFE at 101.7) | format = Country | subchannels = HD1: KQBL analog HD2: Active rock "99.1 I-Rock" HD3: Alternative rock "96.5 The Alternative" | erp = 57,000 watts | haat = 772 meters | class = C | facility_id = 54509 | coordinates = | callsign_meaning = | former_callsigns = KMFE (1973–1984) KXUU (1984–1985) KKIC-FM (1985–1988) KJHY (1988–2005) KDBI (2005–2015) KPDA (1/2015–2/2015) | former_frequencies = 101.7 MHz (1973–1986) | affiliations = Compass Media Networks | owner = Iliad Media Group Holdings Employee Stock Ownership Trust | licensee = Iliad Media Group Holdings Inc. | sister_stations = KIKX, KIRQ, KKOO, KSRV-FM, KTPZ, KWYD, KYUN, KZMG, KQBL-HD3, KSRV-HD2 | webcast = Listen Live Listen Live (HD2) Listen Live (HD3) | website = boisebull.com rockboise.com (HD2) altboise.com (HD3) | licensing_authority = FCC

KQBL (101.9 FM) is a commercial radio station licensed to Emmett, Idaho, United States, that serves the Boise metropolitan area. The station is currently owned by the Iliad Media Group Holdings Employee Stock Ownership Trust, through licensee Iliad Media Group Holdings Inc. Known as 101.9 The Bull, it broadcasts a country music format.

KQBL broadcasts in HD Radio. Its subchannels are HD2 "99.1 I-Rock", broadcasting an active rock format, and HD3 "96.5 The Alternative", broadcasting an alternative rock format. The studios and offices are on East Franklin Road in Nampa.

History

The station went on the air as KMFE on April 4, 1973 at 101.7 FM. On October 4, 1984 the station changed its call sign to KXUU, then on March 19, 1985, the station changed its call sign to KKIC-FM, then on February 26, 1988, to KJHY, on January 20, 2005, to KDBI, & on January 14, 2015, to KPDA, then a month later to the current KQBL.

Bustos Media used to own the station. In September 2010, Bustos transferred most of its licenses to Adelante Media Group as part of a settlement with its lenders. Adelante Media sold KDBI and KQTA to JLD Media, LLC effective December 31, 2014, at a price of $850,000.

On January 16, 2015, KDBI and its "La Gran D" regional Mexican format moved to 106.3 FM, while 101.9 FM changed its call sign to KPDA and began stunting with a loop directing listeners to 106.3.

KPDA then continued to stunt, playing random music, then construction site sound effects before “101.9 The Bull” launched on February 13, 2015, at midnight with a country music format under a new KQBL call sign. FM Idaho Co., LLC acquired the station effective March 2, 2015, at a price of $700,000.

101.9 The Bull

Since its launch in 2015, 101.9 The Bull has seen steady growth in ratings across the Boise metropolitan area. In 2022, it had one of the highest overall Nielsen ratings for any Boise station in several years, while maintaining its spot as Boise's #1 country music station.

As of June 2023, the station's weekday lineup features Mee in the Morning with Kevin and Brenda Mee from 6:00 AM until 10:00 AM, Midday Bull Ride with Mona from 10:00 AM until 2:00 PM, and Afternoon Bull Ride with Rick Dunn from 2:00 PM until 7:00 PM.

References

References

  1. "KQBL Facility Record". United States [[Federal Communications Commission]], audio division.
  2. link. (December 8, 2015 HD Radio Guide for Boise)
  3. "KPDA Call Sign History". United States [[Federal Communications Commission]], audio division.
  4. (September 27, 2010). "NAP CLOSES ON BUSTOS, LAUNCHES ADELANTE". Radio Ink.
  5. [http://radioinsight.com/blog/headlines/91640/la-gran-d-moves-in-boise-la-poderosa-to-return/ La Gran D Moves in Boise]
  6. [https://formatchangearchive.com/kpda-becomes-the-bull/ Format Change Archive: Boise's Bull Moves to 101.9]
  7. [http://radioinsight.com/blog/headlines/91512/impact-acquires-kdbi-boise-bull-on-the-move/ KPDA Becomes The Bull ]

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

radio-stations-established-in-19841984-establishments-in-idahogem-county,-idahocountry-radio-stations-in-idaho