KOPW

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Radio station in Plattsmouth–Omaha, Nebraska

title: "KOPW" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-omaha,-nebraska", "rhythmic-contemporary-radio-stations-in-the-united-states", "radio-stations-established-in-1992", "nrg-media-radio-stations"] description: "Radio station in Plattsmouth–Omaha, Nebraska" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KOPW" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Plattsmouth–Omaha, Nebraska ::

::data[format=table title="Infobox radio station"]

FieldValue
nameKOPW
logoKopw_logo_new2.png
cityPlattsmouth, Nebraska
countryUS
areaOmaha-Council Bluffs
brandingPower 106.9
frequency
airdate
formatRhythmic contemporary
erp25,000 watts
haat100 m
classC3
facility_id52801
callsign_meaningOmaha's Power
former_callsigns
ownerNRG Media
sister_stationsKOIL, KOOO, KOZN, KQKQ-FM, KZOT
licenseeNRG License Sub, L.L.C.
webcastListen live
websitepower1069fm.com
affiliationsCompass Media Networks
Premiere Networks
licensing_authorityFCC
::

| name = KOPW | logo = Kopw_logo_new2.png | city = Plattsmouth, Nebraska | country = US | area = Omaha-Council Bluffs | branding = Power 106.9 | frequency = | airdate = | format = Rhythmic contemporary | erp = 25,000 watts | haat = 100 m | class = C3 | facility_id = 52801 | callsign_meaning = Omaha's Power | former_callsigns = | owner = NRG Media | sister_stations = KOIL, KOOO, KOZN, KQKQ-FM, KZOT | licensee = NRG License Sub, L.L.C. | webcast = Listen live | website = power1069fm.com | affiliations = Compass Media Networks Premiere Networks | licensing_authority = FCC

KOPW (106.9 FM, "Power 106.9") is a commercial radio station licensed to Plattsmouth, Nebraska, United States, and serving the Omaha-Council Bluffs radio market. Owned by NRG Media, with studios at 50th and West Dodge in Midtown Omaha, it airs a rhythmic contemporary format.

KOPW's transmitter is sited on Ashton Road in Council Bluffs, Iowa.

History

The station signed on the air in 1992 as KOTD-FM and had an adult standards format. That lasted until November 1999.

In 1999, the station was sold to Waitt Media (later NRG Media). The new owners flipped the station to adult album alternative (AAA) as KCTY ("106-9 The City"). By September 2000, KCTY shifted to a more mainstream alternative rock format in the hopes of boosting ratings.

On March 12, 2004, at 3 p.m., after stunting with a 24-hour robotic countdown accompanied by "On the Run" by Pink Floyd, the station flipped to All-80s Hits as "Retro 106.9".

Just 14 months later, on May 26, 2005, at noon, the station flipped to adult hits as "106-9 Bob FM." The first song on "Bob FM" was "Get This Party Started" by P!nk.

As 2002 ended, KOTD's sister station, KBLR-FM, which aired adult contemporary music, began to target the market with an Urban Contemporary format as "Hot 107.7 & 97.3." It was the first commercial station in the state of Nebraska to play Hip Hop and R&B music full-time. But it was signal-challenged from the start, since the 97.3 frequency, licensed to Blair, Nebraska, barely covered the metro area, while the 107.7 frequency was a low-powered FM translator. Despite the signal deficiencies, the format created the highest ratings and revenue in the history of those signals, and was home of the Russ Parr Morning Show during its tenure.

On December 29, 2006, at 3 p.m., NRG turned KCTY into the all-new KOPW ("Power 106.9"). Based from KBLR playing Hip Hop/R&B, the Urban format tilted over to Rhythmic is "in fashion" with the frequency move.

With KOPW going Rhythmic, it now puts them in direct competition with Top 40 Mainstream competitors KQCH (who, incidentally, started out as a Rhythmic when they debuted in May 1999), and since 2012, KISO. At first, KOPW was reported to R&R as an urban contemporary station, but has since evolved to a broader Rhythmic direction, and in October 2009, was added to both Mediabase and Nielsen BDS' Rhythmic panels.

Morning shows

From October 2007 until April 5, 2019, KOPW served as the Omaha affiliate for the syndicated, Los Angeles-based "Big Boy’s Neighborhood." It aired in mornings, until NRG decided not to renew its contract with Premiere Networks. On April 8, 2019, the station became local in all day parts with the debut of “Chef West & The Morning Scramble” hosted by Tay ‘Mr. West’ Westberry (who is also a professional chef, hence the nickname) and former American Idol season 13 contestant (and YouTube blogger) Alyssa Siebken. The show lasted nearly a year; Westberry and Siebken would be moved to afternoons, with mornings going jockless for a time.

On February 24, 2021, NRG announced that KOPW would pick up the syndicated "Breakfast Club" for mornings beginning March 1. "The Breakfast Club" is syndicated by Premiere Networks and is based at WWPR New York. It is led by Charlamagne tha God and DJ Envy.

References

References

  1. "Change Afoot At KOTD," ''The Omaha World-Herald'', June 12, 1999.
  2. "New World At KOTD," ''The Omaha World-Herald'', September 25, 1999.
  3. "KCTY-FM Makes Some Changes," ''The Omaha World-Herald'', September 11, 2000.
  4. "Stations go to pop - rock, retro," ''The Omaha World-Herald'', March 13, 2004.
  5. [http://formatchange.com/kcty-becomes-retro-106-9/ KCTY Becomes Retro 106.9]
  6. Christine Laue, "Station has 'big-city' feel with hip-hop," ''The Omaha World-Herald'', January 4, 2003.
  7. [https://www.youtube.com/watch?v=WWkS_R2Mak0/ Aircheck of "Hot 107.7 & 97.3" - November 2004]
  8. [https://forums.radioreference.com/nebraska-radio-discussion-forum/57708-power-106-9fm.html From Nebraska Radio Discussions Board (December 29, 2006)]
  9. [https://www.allaccess.com/net-news/archive/story/18743 "Major Changes At KBLR"] from All Access (January 2, 2007)
  10. [https://www.allaccess.com/net-news/archive/story/18843/omaha-s-power-gets-new-calls?ref=search "Omaha's Power Gets New Calls"] from All Access (January 3, 2007)
  11. (29 December 2006). "Media Notes: Omaha's KCTY (106.9 FM) Becomes'Power 106.9: Today's Hottest Jamz'".
  12. [http://www.nielsen.com/content/dam/corporate/us/en/docs/solutions/measurement/radio/BDS_StationsMonitored.pdf Nielsen BDS monitored reporting stations list]
  13. [https://www.nrgmedia.com/news_story.aspx?ID=172 “Omaha Launches Two New Morning Shows”] from [[NRG Media]] (October 5, 2007)
  14. [https://radioinsight.com/headlines/175939/people-moves-4-5-new-morning-show-for-power-106-9-omaha/ “PEOPLE MOVES 4/5: NEW MORNING SHOW FOR POWER 106.9 OMAHA”] from Radio Insight (April 5, 2019)
  15. [https://radioink.com/2019/04/05/if-you-like-em-scrambled-in-the-morning/ "If You Like ‘Em Scrambled In The Morning…"] from Radio Ink (April 5, 2019)
  16. "KOPW (Power 106.9)/Omaha Unveils New Lineup Featuring the Breakfast Club".
  17. "Power 106.9 Omaha Revamps Lineup Adding the Breakfast Club".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

radio-stations-in-omaha,-nebraskarhythmic-contemporary-radio-stations-in-the-united-statesradio-stations-established-in-1992nrg-media-radio-stations