KMGE

---

title: "KMGE" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-eugene,-oregon", "mainstream-adult-contemporary-radio-stations-in-the-united-states", "radio-stations-established-in-1962", "lane-county,-oregon", "1962-establishments-in-oregon"] description: "Radio station in Eugene, Oregon" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KMGE" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Radio station in Eugene, Oregon ::

::data[format=table title="Infobox radio station"]

Field	Value
name	KMGE
logo	KMGE-FM logo.png
logo_size	230px
city	Eugene, Oregon
country	US
area	Eugene-Springfield
branding	94-5 Mix FM
frequency
translator
airdate
format	Adult contemporary
erp
haat	396 m
class	C1
facility_id	40885
coordinates
callsign_meaning	"Magic Eugene" (previous branding)
former_callsigns	KBMC (1962–1987)
affiliations	Premiere Networks
owner	McKenzie River Broadcasting Company, Inc.
sister_stations	KEUG, KKNU
webcast	Listen live
website
licensing_authority	FCC
::

| name = KMGE | logo = KMGE-FM logo.png | logo_size = 230px | city = Eugene, Oregon | country = US | area = Eugene-Springfield | branding = 94-5 Mix FM | frequency = | translator = | airdate = | format = Adult contemporary | erp = | haat = 396 m | class = C1 | facility_id = 40885 | coordinates = | callsign_meaning = "Magic Eugene" (previous branding) | former_callsigns = KBMC (1962–1987) | affiliations = Premiere Networks | owner = McKenzie River Broadcasting Company, Inc. | sister_stations = KEUG, KKNU | webcast = Listen live | website = | licensing_authority = FCC KMGE (94.5 FM) is a commercial radio station licensed to Eugene, Oregon, United States, serving the Eugene-Springfield market. It is owned by McKenzie River Broadcasting and calls itself "94-5 Mix FM." KMGE broadcasts an adult contemporary format.

History

On July 30, 1962, the station signed on as KBMC. It was owned by the Milan Corp. It originally transmitted with an effective radiated power of 3.4 kilowatts. KBMC was acquired in October 1965 by Good Shepherd Broadcasting, Inc. Good Shepherd aired a Christian radio format.

Good Shepherd Broadcasting, Inc., made a deal to transfer the broadcast license for KBMC to the Inspirational Broadcasting Corporation in 1978. Under the Inspirational Broadcasting Corporation's ownership, KBMC continued to broadcast a religious radio format.

In September 1986, Inspirational Broadcasting Corp. reached an agreement to sell the station to McKenzie River Broadcasting Company, Inc. The deal was approved by the Federal Communications Commission (FCC) on October 29, 1986, and the transaction was consummated on December 18, 1986. The new owners had the FCC change the station's call letters to KMGE on January 6, 1987.

In early 1987, KMGE launched with a well-researched Adult Contemporary format branded as “Magic 94” which became "Magic 94.5" by 1999. The station used the slogan “Today’s Hits and Yesterday’s Favorites.”

In 2008, KMGE rebranded as “94-5 Mix FM” with a slightly more upbeat Adult Contemporary presentation.

Awards and honors

KMGE was recognized by the Oregon Association of Broadcasters in 2001 as a runner-up for Best Commercial Spot Announcement-Radio and both winner and runner-up in the Best Commercial Promotional Campaign for a Client-Radio category.

Translators

KMGE programming is also carried on multiple broadcast translator stations to extend or improve the coverage area of the station. | callsign = | call1 = K230AD | freq1 = 93.9 | watts1 = 250 | class1 = D | city1 = Cottage Grove, Oregon | call2 = K265CZ | freq2 = 100.9 | watts2 = 120 | class2 = D | city2 = Oakridge, Oregon | fid1 = 40891 | fid2 = 40888

References

References

1. "Station Information Profile". Arbitron.
2. (1964). "1964 Broadcasting Yearbook". Broadcasting Publications, Inc..
3. (1973). "Broadcasting Yearbook 1973". Broadcasting Publications, Inc..
4. (1979). "Broadcasting Yearbook 1979". Broadcasting Publications, Inc..
5. (December 18, 1986). "Application Search Details (BALH-19860908GY)". FCC Media Bureau.
6. "Call Sign History". FCC Media Bureau CDBS Public Access Database.
7. Brickner, Sara. (September 20, 2004 }}{{Dead link). "Radio stations broadcast wide variety of sounds". Oregon Daily Emerald.
8. "New 94.5 MIX FM in Eugene, OR :15 TV Ad".
9. "The NEW 94.5 MIX FM in Eugene, OR".
10. "Mix 94.5's Spring TV Commercial".
11. "Mix 94.5 FM TV Commercial (KMGE-FM Eugene, Oregon)".
12. (October 4, 2001). "Business Beat Column". Eugene Register-Guard.

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::