KLUC-FM


title: "KLUC-FM" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["radio-stations-in-las-vegas", "radio-stations-in-the-las-vegas-valley", "contemporary-hit-radio-stations-in-the-united-states", "radio-stations-established-in-1963", "1963-establishments-in-nevada", "audacy,-inc.-radio-stations"] topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/KLUC-FM" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox radio station"]

FieldValue
nameKLUC-FM
logoKLUC FM logo.png
logo_size150px
cityLas Vegas, Nevada
countryUS
areaLas Vegas metropolitan area
branding98.5 KLUC
frequency
translator
airdate
formatTop 40 - CHR
subchannels
erp
haat360 m
classC
facility_id47744
coordinates
licensing_authorityFCC
callsign_meaning"Lucky"
former_callsignsKRBO-FM (CP - 1961–62)
ownerAudacy, Inc.
licenseeAudacy License, LLC
sister_stations
webcast
website
::

| name = KLUC-FM | logo = KLUC FM logo.png | logo_size = 150px | city = Las Vegas, Nevada | country = US | area = Las Vegas metropolitan area | branding = 98.5 KLUC | frequency =
| translator = | airdate = | format = Top 40 - CHR | subchannels = | erp = | haat = 360 m | class = C | facility_id = 47744 | coordinates = | licensing_authority = FCC | callsign_meaning = "Lucky" | former_callsigns = KRBO-FM (CP - 1961–62) | owner = Audacy, Inc. | licensee = Audacy License, LLC | sister_stations = | webcast = | website =

KLUC-FM (98.5 MHz) is a commercial radio station in Las Vegas, Nevada, airing a Top 40/CHR format. Owned by Audacy, Inc., the station's studios are on South Tenaya Way at West Warm Springs Road in Spring Valley, using a Las Vegas address.

KLUC-FM is a Class C station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most stations. Its transmitter is off Mountain Tower Road, atop Black Mountain in Henderson. KLUC-FM broadcasts using HD Radio technology. Its HD2 subchannel carries a sports betting format from the BetMGM Network. The HD3 subchannel airs a Regional Mexican music format known as "Fiesta 98.1", which feeds FM translator K251BS at 98.1 MHz.

History

Early years

Rainbow, Inc., owner of KRBO 1050 AM (later KXST 1140 AM), obtained a construction permit for a new FM radio station in Las Vegas on March 22, 1961. The unbuilt station, originally dubbed KRBO-FM, was sold along with the AM station to Meyer (Mike) Gold the next year. The AM station switched its call sign to KLUC, standing for "Lucky", a popular word in the gambling city of Las Vegas.

The FM station signed on the air as KLUC-FM in 1963. In its early years, KLUC-FM largely simulcast its AM sister station, which was a daytimer. When KLUC 1050 had to go off the air at night, KLUC-FM continued broadcasting. KLUC-FM was powered at less than 6,000 watts, a fraction of its current output. The studios were first located on Industrial Road and later W Hacienda Ave and the stations were network affiliates of CBS Radio.

Top 40

The two stations were acquired by the KLUC Broadcasting Company in 1970. The company was renamed Western Cities Broadcasting in 1979 to reflect its station holdings in Las Vegas; Tucson, Arizona; and Sacramento, California. As more people acquired FM receivers, KLUC-FM grew in popularity. Western Cities was able to make the station's Top 40 format a ratings and revenue leader, starting in the late 1970s.

Western Cities was acquired by Nationwide Communications in 1985. Nationwide Communications was a subsidiary of Nationwide Insurance.

Changes in ownership

In 1996, KLUC-FM and KXNO (the former KLUC AM) were sold by Nationwide for $11 million to American Radio Systems of Boston. At the time, Nationwide noted that owning stations in Las Vegas did not fit its corporate strategy of concentrating on owning broadcast properties in the nation's 25 largest media markets.

KLUC-FM continued to play a slightly broader mix than a typical Top 40 station. It was also the recognized primary commercial outlet for urban contemporary and rhythmic music in the city, playing more rap in evenings. In 1998, American Radio Systems merged with CBS Radio. Around the same time, KLUC-FM returned to a more mainstream Top 40 direction.

On February 2, 2017, CBS Radio announced it would merge with Entercom. The merger was approved on November 9, 2017, and was consummated on November 17. In 2021, Entercom changed its name to Audacy, Inc.

Personalities

Weekdays begin with Chet Buchannan and Mikalah Gordon. Buchanan has done mornings on KLUC-FM since 1999. Gordon had previously hosted mornings on Channel Q, Audacy's LGBTQ channel and is a former American Idol contestant. In afternoon drive time, Bru is heard.

The station carries two nationally syndicated programs on weekdays: The Julia Show with Julia Lepidi is aired in middays, while the Tino Cochino Show airs in evenings.

Former logos

::figure[src="https://upload.wikimedia.org/wikipedia/commons/4/48/Kluc.png"] ::

References

References

  1. [https://transition.fcc.gov/fcc-bin/fmq?call=KLUC&fileno=&state=&city=&freq=88.1&fre2=107.9&serv=&status=&facid=&asrn=&class=&list=0&NextTab=Results+to+Next+Page%2FTab&dist=&dlat2=&mlat2=&slat2=&NS=N&dlon2=&mlon2=&slon2=&EW=W&size=9 FCC.gov/KLUC]
  2. [https://radio-locator.com/cgi-bin/finder?call=KLUC&x=0&y=0&sr=Y&s=C Radio-Locator.com/KLUC]
  3. [https://radio-locator.com/info/K251BS-FX Radio-Locator.com/K251BS]
  4. "History Cards for KLUC-FM". [[Federal Communications Commission]]}} ([[Wikipedia:WikiProject Radio Stations/History Cards.
  5. [https://www.worldradiohistory.com/Archive-BC-YB/1967/B%20all%20Radio%201967%20YB.pdf ''Broadcasting Yearbook 1967'' page B-100. Retrieved Aug. 8, 2024.]
  6. Duncan, James E.. (2004). "Las Vegas". An American Radio Trilogy.
  7. Searl, Hanford. (October 21, 1978). "KLUC Rides Rock, Research And Personality To Vegas Ratings".
  8. Wilkinson, Bud. (October 26, 1984). "Sale of broadcasting group affects 4 Arizona stations". Arizona Republic.
  9. (March 18, 1996). "Business In Brief". [[Las Vegas Review-Journal]].
  10. (December 4, 1999). "Las Vegas Vital Statistics".
  11. [https://radioinsight.com/headlines/116299/cbs-radio-to-merge-with-entercom/ CBS Radio to Merge with Entercom]
  12. (November 9, 2017). "Entercom Receives FCC Approval for Merger with CBS Radio". Entercom.
  13. Venta, Lance. (November 17, 2017). "Entercom Completes CBS Radio Merger". Radio Insight.
  14. [https://www.insideradio.com/people_moves/mikalah-gordon/article_1c06b44c-f1b4-11ee-a344-17afd59a0f3f.html InsideRadio.com "People Moves - Mikalah Gordon" April 3, 2024. Retrieved Aug. 8, 2024.]
  15. [https://www.insideradio.com/free/audacy-national-talent-julia-lepidi-signs-multi-year-extension/article_65b43842-15ca-11ee-ab22-33d806b183ae.html InsideRadio.com "Audacy National Talent Julia Lepidi Signs Multi-Year Extension" June 28, 2023. Retrieved Aug. 8, 2024.]

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radio-stations-in-las-vegasradio-stations-in-the-las-vegas-valleycontemporary-hit-radio-stations-in-the-united-statesradio-stations-established-in-19631963-establishments-in-nevadaaudacy,-inc.-radio-stations