KCWE

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Television station in Kansas City, Missouri

title: "KCWE" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["television-stations-in-the-kansas-city-metropolitan-area", "television-channels-and-stations-established-in-1996", "the-cw-affiliates", "true-crime-network-affiliates", "hearst-television", "1996-establishments-in-missouri"] description: "Television station in Kansas City, Missouri" topic_path: "arts/film" source: "https://en.wikipedia.org/wiki/KCWE" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Television station in Kansas City, Missouri ::

::data[format=table title="Infobox television station"]

FieldValue
callsignKCWE
logo_altAll in orange: The lowercase letters "K C W E", with the C and W actually being the CW network logo. Beneath, in progressively bolder text, is the phrase "Kansas City's Own".
logoKCWE 2024.svg
logo_size220px
brandingKCWE
digital31 (UHF)
virtual29
affiliations
ownerHearst Television
licenseeHearst Stations Inc.
locationKansas City, Missouri
countryUnited States
airdate
callsign_meaningChanged from KCWB when station lost WB affiliation in 1998
sister_stationsKMBC-TV
former_callsignsKCWB (1996–1998)
former_channel_numbersAnalog: 29 (UHF, 1996–2008)
former_affiliations
erp1,000 kW
haat332 m
facility_id64444
coordinates
licensing_authorityFCC
website
::

| callsign = KCWE | city = | logo_alt = All in orange: The lowercase letters "K C W E", with the C and W actually being the CW network logo. Beneath, in progressively bolder text, is the phrase "Kansas City's Own". | logo = KCWE 2024.svg | logo_size = 220px | branding = KCWE | digital = 31 (UHF) | virtual = 29 | translators = | affiliations = | owner = Hearst Television | licensee = Hearst Stations Inc. | location = Kansas City, Missouri | country = United States | airdate = | last_airdate = | callsign_meaning = Changed from KCWB when station lost WB affiliation in 1998 | sister_stations = KMBC-TV | former_callsigns = KCWB (1996–1998) | former_channel_numbers = Analog: 29 (UHF, 1996–2008) | former_affiliations = | erp = 1,000 kW | haat = 332 m | facility_id = 64444 | coordinates = | licensing_authority = FCC | website =

KCWE (channel 29) is a television station in Kansas City, Missouri, United States, affiliated with The CW. It is owned by Hearst Television alongside ABC affiliate KMBC-TV (channel 9). The two stations share studios on Winchester Avenue in the Ridge-Winchester section of Kansas City, Missouri; KCWE's transmitter is located in the city's Blue Valley section.

Originally proposed for channel 32, channel 29 went on the air in September 1996 as KCWB, Kansas City's first local affiliate of The WB. It was owned by a group of Kansas City and television investors, who subcontracted its operation to KMBC-TV under a local marketing agreement. KMBC and KCWB split over-the-air rights to Kansas City Royals baseball from 1996 to 2002. KCWB lost the WB affiliation in March 1998 after a group deal saw it move to KSMO-TV (channel 62). The station then picked up UPN, which had gone without local coverage for two months, and changed its call sign to KCWE.

In 2006, Hearst purchased KCWE outright, and the station became the local affiliate for The CW, formed when the UPN and WB networks merged. The station introduced morning and evening newscasts from KMBC-TV in 2008 and 2010, respectively.

History

KCWB: Construction and WB affiliation

What became KCWE first came into view in 1986 when applicants filed for channel 32. Thaddeus Bishop was the first to file in October, and by the deadline in December, 15 groups had applied. One of the applicants in the field was KZKC (channel 62), which filed to investigate the possibility of moving to a lower channel number. KZKC was one of the fourteen applicants to be designated for comparative hearing by the Federal Communications Commission (FCC) in April 1987.

FCC administrative law judge Joseph P. Gonzalez issued an initial decision among six remaining applicants in March 1990. He dismissed KZKC and another applicant, Mid-Continent Communications, over failure to provide significant coverage. Channel 32 Broadcasting Company and T.V. 32, Inc. were the finalists, and T.V. 32, Inc.—controlled by Robert P. Liepold—won on the basis of its proposal to cover more people. The FCC review board upheld the decision in December.

Running out of money and time, Liepold put the permit on the market in 1995. After 50 potential investors turned down the prospect of financing the station's construction, the leading buyer was Quincy Jones Entertainment, a partnership with David Salzman that already owned WNOL-TV in New Orleans. Most industry sources speculated that one of Kansas City's existing stations would program channel 32 under a local marketing agreement, with Hearst Corporation–owned KMBC-TV (channel 9) particularly mentioned, and that it would affiliate with The WB, a new network whose programs were only seen on cable in the Kansas City market. ::figure[src="https://upload.wikimedia.org/wikipedia/commons/8/8f/LyricTheatreKC.JPG" caption="Lyric Theatre]] building from 1996 to 2007." alt="A neoclassical four-story building in an urban area"] ::

After changing from channel 32 to channel 29, the station signed on as KCWB on September 14, 1996. It originated from KMBC-TV's studios in the Lyric Theatre building at 11th Street and Central Avenue, and its program schedule consisted of WB network and syndicated shows. A month after launching, KMBC and KCWB obtained rights to Kansas City Royals baseball in a 50-game agreement sublicensed from Fox Sports Rocky Mountain; 35 games were slated for airing on channel 29.

Switch to UPN

KCWB had been on the air less than a year when Sinclair Broadcast Group, owner of Kansas City UPN affiliate KSMO-TV (channel 62), signed a long-term affiliation agreement with Time Warner in July 1997, under which the group committed five of its UPN-affiliated stations to The WB in 1998, with a sixth independent station to join in 1999. KSMO-TV was not among the defecting stations and was one of six Sinclair-controlled outlets that would remain with UPN; however, the high-profile move by Sinclair to move five stations from UPN to The WB, its direct competitor, led to a legal dispute between the companies. UPN sued Sinclair, alleging it had breached its affiliation contract by exiting it early. At the end of December, Sinclair announced that KSMO would exit the network when its affiliation agreement ended on January 16, 1998; even as reports surfaced of renewed talks between Sinclair and UPN, KSMO became independent. UPN was left without a Kansas City affiliate for more than a month, but by late February, all signs pointed to KCWB taking on the UPN affiliation as KSMO negotiated with The WB. KCWB beat out KMCI-TV (channel 38) for the UPN affiliation, setting up a switch on March 30, 1998; Kids' WB did not immediately move from channel 29 because of a pre-existing commitment by channel 62 to air Fox Kids, with those blocks instead swapping stations later in the year. To reflect the change of affiliation, KCWB changed its call sign to KCWE.

Liepold and Thomas B. Jones sold their stock in KCWE to Sonia and David Salzman in 1999. The station's relationship with the Royals ended after the 2002 season ahead of the team starting the Royals Sports Television Network and sublicensing games to KMCI-TV in 2003; the team's poor on-field performance had caused ratings to decline. Hearst-Argyle Television continued to operate KCWE for its original ownership, which agreed to sell it to Hearst-Argyle in 2005 for $10.96 million. The transaction received FCC approval on August 15, 2006. This created Kansas City's third outright duopoly alongside KSHB–KMCI and KCTV–KSMO.

CW affiliation

On January 24, 2006, The WB and UPN announced their merger into The CW, effective that September. KCWE beat out KMCI and KSMO, the latter of which decided the new network would not fit its business plan, and agreed to affiliate with The CW in early March.

In 2007, KMBC and KCWE moved from the downtown studios into a 53,000 sqft facility at the Winchester Business Center (located at 6455 Winchester Avenue, near Swope Park) in southeastern Kansas City, Missouri. The facility, five years in the planning and under construction since 2005, enabled the KMBC–KCWE operation to operate more efficiently. Prior to the relocation, offices spilled out from the Lyric into an annex across the street.

Local programming

Newscasts

Despite being operated by KMBC, KCWB/KCWE did not air any local newscasts until March 3, 2008, with the debut of KMBC 9 FirstNews on KCWE, a morning newscast extension which airs weekdays from 7 to 9 a.m. In 2010, the station debuted a half-hour 9 p.m. newscast, seven nights a week; the weeknight editions were expanded to an hour in 2016. A noon newscast was added in September 2020.

Sports programming

On February 6, 2010, Hearst Television announced a broadcasting agreement with the Kansas City Wizards of Major League Soccer, with KCWE securing the local broadcast television rights to regular-season matches that were not broadcast nationally beginning with the team's 2010 season. The team rebranded as Sporting Kansas City the next season. KMCI-TV took over the local television rights to the club beginning with the team's 2014 season.

Technical information

Subchannels

KCWE's transmitter is located in the Blue Valley section of Kansas City. The station's signal is multiplexed: ::data[format=table title="Subchannels of KCWE{{cite web|title=RabbitEars TV Query for KCWE|url=http://www.rabbitears.info/market.php?request=station_search&callsign=KCWE#station|website=[[RabbitEars]]|access-date=March 4, 2016|archive-date=March 4, 2016|archive-url=https://web.archive.org/web/20160304062813/http://www.rabbitears.info/market.php?request=station_search&callsign=KCWE#station|url-status=live}}"]

ChannelRes.AspectShort nameProgramming29.129.229.462.462.5
1080i16:9KCWE-HDThe CW
480iTCNTrue Crime Network
HSNHSN
Cozi TVCozi TV (KSMO-TV)
CometComet (KSMO-TV)
::

Analog-to-digital conversion

KCWE signed on its digital signal on UHF channel 31 on May 1, 2002. The station shut down its analog signal on December 15, 2008—two months before the originally scheduled date of February 17, 2009, for full-power stations to transition from analog to digital broadcasts—in order to accommodate the move of KMBC-TV's digital signal to channel 29. The station's digital signal remained on its pre-transition UHF channel 31, using virtual channel 29.

References

References

  1. Garron, Barry. (December 16, 1986). "Channel 32 attracts bid for permit". The Kansas City Star.
  2. Busby, Marjean. (December 29, 1986). "Competing for the airwaves: Fifteen groups apply to operate Channel 32". The Kansas City Star.
  3. (January 6, 1987). "Channel 62 seeks new spot on dial". The Kansas City Star.
  4. (April 27, 1987). "Public Notice". The Kansas City Star.
  5. (March 14, 1990). "Initial Decision of Administrative Law Judge Joseph P. Gonzalez (5 FCC Rcd 1796)". Federal Communications Commission.
  6. Garron, Barry. (January 5, 1991). "Channel 32 moving closer to reality". The Kansas City Star.
  7. Garron, Barry. (July 19, 1995). "Quincy Jones could play role in KC television". The Kansas City Star.
  8. (August 21, 1995). "Goin' to Kansas City?". Broadcasting & Cable.
  9. Garron, Barry. (August 23, 1995). "Quincy Jones signs on to proposed KC television station". The Kansas City Star.
  10. Butler, Robert W.. (August 24, 1996). "KCWB says hello, WGN says goodbye". The Kansas City Star.
  11. (October 18, 1996). "Royals' TV picture now is crystal clear: Channels 9 and 29 to carry over-the-air games in new set-up". The Kansas City Star.
  12. McClellan, Steve. (July 21, 1997). "WB woos and wins Sinclair".
  13. Barnhart, Aaron. (August 9, 1997). "Corporate conflict raises doubts about Channel 62-UPN union". The Kansas City Star.
  14. Barnhart, Aaron. (December 30, 1997). "UPN set to fade from KSMO; network may jump to KMCI". The Kansas City Star.
  15. Barnhart, Aaron. (January 22, 1998). "Voyage of the lost network UPN may yet end on Channel 62". The Kansas City Star.
  16. Barnhart, Aaron. (February 26, 1998). "UPN expects trek to take it to Channel 29". The Kansas City Star.
  17. Barnhart, Aaron. (March 24, 1998). "'Star Trek: Voyager' leads return of UPN shows to KC". The Kansas City Star.
  18. (October 4, 1999). "Changing Hands". Broadcasting.
  19. Freeman, Michael. (March 24, 2003). "The new free agents". Mediaweek.
  20. Roth, Stephen. (December 13, 2002). "Record will add new TV network to 2003 roster". Kansas City Business Journal.
  21. (August 22, 2005). "Deals". Broadcasting & Cable.
  22. Barnhart, Aaron. (August 16, 2006). "Owner of KMBC can acquire KCWE, government says". The Kansas City Star.
  23. Romano, Allison. (November 14, 2005). "Where Duopolies Abound". Broadcasting & Cable.
  24. Seid, Jessica. (January 24, 2006). "'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September". [[CNNMoney.com]].
  25. Carter, Bill. (January 24, 2006). "UPN and WB to Combine, Forming New TV Network". The New York Times.
  26. Romano, Allison. (March 7, 2006). "The CW Adds Five Affils". Broadcasting & Cable.
  27. Barnhart, Aaron. (March 8, 2006). "KCWE snags new network: Affiliation with The CW is a minor coup for buyer Hearst". The Kansas City Star.
  28. (December 16, 2007). "KMBC-TV, KCWE-TV find new digs in Kansas City for SD, HD simulcasting".
  29. (July 4, 2005). "KMBC-TV Breaks Ground On New Station". KMBC-TV.
  30. Barnhart, Aaron. (August 19, 2007). "KMBC goes HD". The Kansas City Star.
  31. Barnhart, Aaron. (March 2, 2008). "What to watch". The Kansas City Star.
  32. Barnhart, Aaron. (September 13, 2010). "KCWE Adds 9 p.m. News, KCTV's Super Early Start". [[The Kansas City Star]].
  33. (April 8, 2016). "KMBC to launch 4 p.m. newscast, expand news on KCWE". KMBC-TV.
  34. Malone, Michael. (November 16, 2020). "Standalone Station Is Chief in Kansas City". Broadcasting & Cable.
  35. (March 2, 2010). "Wizards to play in HD on KCWE". The Kansas City Star.
  36. Autumn MorningSky. (November 6, 2013). "KSHB, KMCI will begin broadcasting Sporting KC games". [[American City Business Journals]].
  37. "RabbitEars TV Query for KCWE".
  38. (2006). "Television and Cable Factbook".
  39. (November 14, 2008). "KCWE To Switch To DTV Dec. 15". [[KMBC-TV]].
  40. (December 3, 2008). "KCWE to Make Early Switch to DTV".
  41. (May 23, 2006). "DTV Tentative Channel Designations for the First and Second Rounds". Federal Communications Commission.

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television-stations-in-the-kansas-city-metropolitan-areatelevision-channels-and-stations-established-in-1996the-cw-affiliatestrue-crime-network-affiliateshearst-television1996-establishments-in-missouri