Jim Herd
American former television and professional wrestling executive (born 1939)
title: "Jim Herd" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["1939-births", "american-television-producers", "living-people", "businesspeople-from-st.-louis", "world-championship-wrestling-executives"] description: "American former television and professional wrestling executive (born 1939)" topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/Jim_Herd" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American former television and professional wrestling executive (born 1939) ::
::data[format=table title="Infobox officeholder"]
| Field | Value |
|---|---|
| name | Jim Herd |
| order | 1st |
| office | Executive Vice President of World Championship Wrestling |
| term_start | 1988 |
| term_end | 1992 |
| predecessor | Office established |
| successor | Kip Frey |
| order2 | 15th |
| office2 | President of National Wrestling Alliance |
| term_start2 | 1991 |
| term_end2 | 1992 |
| predecessor2 | Jim Crockett, Jr. |
| successor2 | Seiji Sakaguchi |
| nationality | American |
| birth_name | James Herd |
| birth_date | |
| :: |
| name = Jim Herd | image = | caption = | order = 1st | office = Executive Vice President of World Championship Wrestling | term_start = 1988 | term_end = 1992 | predecessor = Office established | successor = Kip Frey
| order2 = 15th | office2 = President of National Wrestling Alliance | term_start2 = 1991 | term_end2 = 1992 | predecessor2 = Jim Crockett, Jr. | successor2 = Seiji Sakaguchi | nationality = American | birth_name = James Herd | birth_date = | birth_place = | spouse = | partner = | children = | residence = | alma_mater = | signature =
Jim Herd (born James Herd; March 24, 1939) is an American former television production executive and professional wrestling executive. He served as the Executive Vice President of World Championship Wrestling (WCW) from 1988 to 1992, following Turner Broadcasting's acquisition of Jim Crockett Promotions.
Early life
Herd held positions in the broadcasting and food service sectors. He served as a station manager for KPLR-TV in St. Louis, Missouri, a channel that aired the then-popular wrestling program Wrestling at the Chase. Subsequently, he worked as a regional manager for Pizza Hut.
Business career
World Championship Wrestling (1988–1992)
Inauguration and initiatives
In 1988, Herd was appointed as the inaugural Executive Vice President of WCW, with his official tenure commencing on January 3, 1989. One of his first initiatives undertaken was to model the success of the World Wrestling Federation (WWF)--which embraced a positive family-friendly image.-- This was achieved by introducing various gimmicks and characters with the intention of broadening WCW's appeal, especially to the younger demographic. One such initiative was the creation of "The Ding Dongs," a tag team portrayed by The Rock 'n' Roll Rebels, donning an all-red outfit with a visual representation of a bell. This gimmick did not resonate with many fans and critics. Another concept was "The Hunchbacks," a tag team idea where the wrestlers' physical characteristics (the hump) would ostensibly prevent them from being pinned. This idea was not widely accepted within the company. and was ultimately never implemented.
Herd was also known for his promotional partnerships, particularly with the movie RoboCop 2. As part of this collaboration, Herd organised a dedicated Pay-Per-View event called Capital Combat, where RoboCop appeared alongside professional wrestler Sting.
Conflicts and subsequent departure
Herd’s tenure saw several internal conflicts, particularly with prominent wrestler Ric Flair. Disputes arose over proposed changes to Flair's wrestling persona and contractual disagreements. Herd reportedly suggested that Flair adopt a gladiator-inspired gimmick named ‘Spartacus,’ which Flair and some within the company reportedly opposed. Herd wanted Flair to lose the WCW World Heavyweight Championship and undergo a significant change in his physical appearance, which consisted of shaving his head. Flair was also expected to take a pay cut. Flair balked at Herd's proposition. Herd would terminate Flair's contract and invalidate his status as the recognized holder of the WCW World Heavyweight Championship on July 1, 1991, however, Flair still retained possession of the physical championship belt, which he took with him upon exiting the company.
Herd resigned from his position as Executive Vice President on January 8, 1992.
References
References
- Sullivan, Kevin. (2010). "The WWE Championship: A Look Back at the Rich History of the WWE Championship". [[Gallery Books]].
- Flair, Ric. (2004). "Ric Flair: To Be the Man". [[Pocket Books]].
- James Dickinson, Martin. (February 12, 2022). "Jim Herd: The WCW Booker Who Was The Most Hated In History".
- (May 5, 2022). "Jim Herd's Hilariously Stupid Hunchback Gimmick Idea In WCW".
- (2004). "The Death of WCW". [[ECW Press]].
- (August 22, 2020). "9 Wrestlers Who Hated Working For Jim Herd In WCW".
- Hornbaker, Tim. (2007). "National Wrestling Alliance: The Untold Story of the Monopoly That Strangled Pro Wrestling". [[ECW Press]].
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