Iams

Quality 0.50 · 2 views · Updated 2 months ago

Brand of cat and dog food

title: "Iams" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["cat-food-brands", "dog-food-brands", "companies-based-in-dayton,-ohio", "american-companies-established-in-1946", "food-and-drink-companies-established-in-1946", "1946-establishments-in-ohio", "mars-brands", "former-procter-&-gamble-brands"] description: "Brand of cat and dog food" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Iams" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of cat and dog food ::

::data[format=table title="Infobox Brand"]

FieldValue
nameIams
logoIAMS-Logo.svg
logo_size200
typePet food
currentowner{{plainlist
originUnited States
introduced
marketsWorldwide
website
::

| name = Iams | logo = IAMS-Logo.svg | logo_size = 200 | image = | type = Pet food | currentowner = {{plainlist|

  • Mars, Incorporated (In specific countries)
  • Spectrum Brands (Europe only) | origin = United States | introduced = | discontinued = | related = | markets = Worldwide | trademarkregistrations = | website= Iams () is an American brand of dog food and cat food manufactured by Spectrum Brands in Europe and Mars, Incorporated worldwide excluding Europe. The food is formulated for the puppy/kitten, adult and mature stages of life. Veterinary formulas for pets with special dietary requirements are also produced.

History

During the 1940s, because pet food was not available in stores, animals were predominantly fed homemade food, usually table scraps. Paul Iams, an animal nutritionist who graduated from the Ohio State University in 1937, founded the Iams Company in 1946 in a small feed mill near Dayton, Ohio. In the 1950s, he developed the world's first animal-based protein dry dog food and called it Iams 999.

During the 1973 Arab oil embargo, the cost of meat and bone meal tripled, while sale prices in the U.S. were frozen under Phase I of President Richard Nixon's Economic Stabilization Program. Iams did not change its product formula during this period, and the company nearly went bankrupt as a result. Clay Mathile, who had joined Iams in 1970, purchased half of the company in 1975. In 1982, he became its sole owner and president. Having increased company revenue from $100,000 in 1970 to $900 million in 1999, Mathile sold Iams to Procter & Gamble in September 1999.

In its largest divestiture in five years, Procter & Gamble announced in April 2014 that it would sell the Iams, Eukanuba, and Natura pet-food brands in all markets except Europe to Mars, Inc. for $2.9 billion in cash. Mars said that the deal would allow it to gain a new business and generate cash to grow core businesses. The deal for P&G Pet Care's operations in North America and Latin America was completed in August 2014. P&G also exercised options to acquire Mars's pet-food business in some parts of Asia Pacific, Middle East and Africa, including Australia, Japan and Singapore. Procter & Gamble sold its European pet-care business to Spectrum Brands in December 2014.

In 2025, the company launched an awareness campaign addressing feline obesity, featuring the fictional character Garfield.

References

References

  1. "History". Juggle".
  2. [http://couponfordog.com/iams-dog-food-coupons-printable-iams-historydog-food/ "Iams History". Coupon for Dog]{{dead link. (November 2017)
  3. Bayot, Jennifer. (2004-11-03). "Paul F. Iams, 89, Developer of a Line of Premium Pet Foods, Dies". The New York Times.
  4. "Iams Cat Food Coupons Jun 2020".
  5. "The History of Iams".
  6. "History of Iams Company – FundingUniverse".
  7. Dirr, Jacob. (2 June 2008). "Former Iams owner Clay Mathile says loyalty can be nemesis".
  8. "sold to P&G ". All Voices".
  9. (9 April 2014). "Mars to buy most of P&G's pet food business for $2.9 billion". CNBC.
  10. (April 9, 2014). "P&G selling pet food brands to Mars for $2.9 billion". Reuters.
  11. (1 August 2014). "Mars, Incorporated Completes Acquisition of Procter & Gamble's Pet Food Business in Major Markets". PR Newswire.
  12. "Mars buys Iams, others for $2.9B".
  13. "Mars Closes Acquisition Of P&G's Pet Food Business In Major Markets".
  14. (December 31, 2014). "Spectrum Brands Completes Acquisition of the European IAMS and Eukanuba Pet Food Business". [[Business Wire]].
  15. (November 19, 2025). "IAMS partners with Garfield on overweight cat awareness campaign".
  16. (November 19, 2025). "IAMS partners with Garfield to tackle cat obesity crisis".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::

cat-food-brandsdog-food-brandscompanies-based-in-dayton,-ohioamerican-companies-established-in-1946food-and-drink-companies-established-in-19461946-establishments-in-ohiomars-brandsformer-procter-&-gamble-brands