Hydrox
Brand of sandwich cookies
title: "Hydrox" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["brand-name-cookies", "sandwich-cookies", "products-introduced-in-1908", "kosher-food"] description: "Brand of sandwich cookies" topic_path: "general/brand-name-cookies" source: "https://en.wikipedia.org/wiki/Hydrox" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Brand of sandwich cookies ::
::data[format=table title="Infobox brand"]
| Field | Value |
|---|---|
| name | Hydrox |
| logo | Hydrox logo (2015–).svg |
| image | Hydroxlarge.jpg |
| image_size | 200 |
| producttype | Sandwich cookie |
| currentowner | Leaf Brands (2014–present) |
| country | United States |
| introduced | |
| related | Leaf Brands |
| previousowners | {{plainlist |
| website | |
| module | |
| module1 | |
| :: |
::callout[type=note] the cookie brand ::
| name = Hydrox | logo = Hydrox logo (2015–).svg | logo_size = | image = Hydroxlarge.jpg | image_size = 200 | caption = | producttype = Sandwich cookie | currentowner = Leaf Brands (2014–present) | producedby = | country = United States | introduced = | discontinued = | related = Leaf Brands | markets = | previousowners = {{plainlist|
- Sunshine Biscuits (1908–1996)
- Keebler (1996–2001)
- Kellogg Company (2001–2014) | trademarkregistrations = | ambassadors = | tagline = | website = | module = | module1 = | footnotes = Hydrox is a creme-filled chocolate sandwich cookie currently owned and manufactured by Leaf Brands. It debuted in the United States in 1908, and was manufactured by Sunshine Biscuits for over 90 years. In September 2015, the product was reintroduced by Leaf Brands.
Oreo was created in 1912 as an imitation of Hydrox, but eventually surpassed it in popularity. This resulted in the Hydrox cookies being perceived by many as an imitation of Oreo, despite the opposite being the case. Compared to Oreos, Hydrox cookies have a less sweet filling and a crunchier cookie shell that is less soggy when dipped in milk.
History
In 1908, the cookie's creation was inspired by "purity and goodness", with a name derived from the hydrogen and oxygen elements within the water molecule.
::figure[src="https://upload.wikimedia.org/wikipedia/commons/9/9a/Hydrox100_jeh.JPG" caption=""Centennial" package of Hydrox cookies with the Sunshine label"] ::
Sunshine Biscuits was purchased by Keebler in 1996. In 1999, Keebler replaced Hydrox with a similar but reformulated product called "Droxies". Kellogg's then marketed a similar chocolate sandwich cookie under the Famous Amos brand, along with sandwich cookies of other flavors; they discontinued the line.
On the cookie's 100th anniversary, Kellogg's resumed distribution of Hydrox under the Sunshine label in late August 2008. This was in direct response to 1,300 phone calls from fans as well as an online petition with 1,000 signatures, a Hydrox fan website with the essay "Nonconformists don't eat Oreos", and dozens of forum posts, asking that production resume. The cookies were available nationally for a limited time; less than one year later, Kellogg's removed Hydrox from their web site.
The Carvel ice cream franchise sold ice-cream goods manufactured with Hydrox cookie crumbs until 2012. Carvel used the cookie's all-kosher status as a selling point, because the original Oreo recipe used lard. The cookies were not specifically mentioned by name on the Carvel website, but they were identified as "hydrox" [sic] on the in-store posters. Carvel currently uses Oreo cookies in its ice cream goods.
In 2014, Leaf Brands registered the "Hydrox" trademark, which had been abandoned by former owner Kellogg's. Leaf began production of its version of Hydrox on September 4, 2015, at the company’s facility in Vernon, California. In 2017, the recipe was changed to remove artificial flavors that had been used for 50 years and the company obtained non-GMO certification.
Leaf Brands filed a complaint with the US Federal Trade Commission in 2018 against Mondelēz International, maker of Oreo cookies, for hiding Hydrox cookies from customers on store shelves.
References
References
- (1 April 2019). "Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion".
- Lukas, Paul. (March 15, 1999). "Oreos to Hydrox: Resistance Is Futile".
- Rhoads, Christopher. (January 19, 2008). "The Hydrox Cookie Is Dead, and Fans Won't Get Over It". [[The Wall Street Journal]].
- Vinh, Tan. (August 27, 2008). "Hydrox cookies make a comeback for 100th anniversary". [[The Seattle Times]].
- Eber, H.. (February 26, 2012). "The Big O: The Chelsea-born Oreo cookie celebrates its 100th birthday". [[New York Post]].
- Kestenbaum, David. (September 23, 2015). "One Man's Mission To Bring Back Hydrox Cookies".
- Schroeder, Eric. (September 4, 2015). "Leaf Brands begins production of Hydrox cookies".
- (February 15, 2017). "Hydrox now has no artificial flavors or colors!".
- (March 26, 2017). "Leaf Brands Continues to Improve Hydrox with Non-GMO Status!".
- Toussaint, Kristin. (August 13, 2018). "Hydrox cookies claims Oreos parent company is sabotaging their sales". [[Metro (British newspaper).
- "Hydrox Cookies".
- Gelski, Jeff. (August 17, 2018). "Cookie-hiding claim fuels Oreo-Hydrox flareup".
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::