Hurst Performance

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American automobile parts company (1958–1970)

title: "Hurst Performance" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["american-motors", "auto-parts-suppliers-of-the-united-states", "automotive-accessories", "automotive-motorsports-and-performance-companies"] description: "American automobile parts company (1958–1970)" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Hurst_Performance" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American automobile parts company (1958–1970) ::

::data[format=table title="Infobox company"]

FieldValue
nameHurst Performance, Inc.
former_namesHurst-Campbell
logoHurst performance logo.png
logo_size150
industryAutomotive
fateCompany defunct, brand purchased by Sunbeam Products in 1970
foundation1958
defunct
locationWarminster Township, Pennsylvania, United States
key_peopleGeorge Hurst
William Campbell
owner{{plainlist
productsAftermarket parts
::

| name = Hurst Performance, Inc. | former_names = Hurst-Campbell | logo = Hurst performance logo.png | logo_size = 150 | image = | image_caption = | industry = Automotive | fate = Company defunct, brand purchased by Sunbeam Products in 1970 | predecessor = | successor = | foundation = 1958 | founder = | defunct = | location = Warminster Township, Pennsylvania, United States | key_people = George Hurst William Campbell | owner = {{plainlist|

  • Sunbeam Products (1970–1987)
  • Mr. Gasket Company (1987–2007)
  • B&M Racing and Performance Products (2007–present) | products = Aftermarket parts | subsid = | brands =

Hurst Performance, Inc. was an American manufacturer and marketer of automobile performance parts, most notably for muscle cars.

History

::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/20/George_Hurst_CA_1950.jpg" caption="George Hurst demonstrating his new shifter c. 1953"] ::

Hurst Performance was originally named "Hurst-Campbell". The company was established in 1958 as an auto repair shop by George Hurst and Bill Campbell, both young men at the time. The original shop was located on Glenside Avenue in Glenside, Pennsylvania. They later moved to a large building on the corner of Street Road and Jacksonville Road in Warminster, PA. An older man named Lawrence Greenwald (who is credited, among other things, as one of the inventors of stretch nylon hosiery), took cars from his collection to Hurst's shop for repair.

Greenwald saw promise in Hurst and Campbell and decided to finance them in a venture to manufacture large aftermarket, bolt-on tubular bumpers for pre-1958 Volkswagen Type 2 microbuses and trucks.

When Volkswagen began manufacturing its own bumper guards for the vehicles, Hurst-Campbell branched out into the piston-driven gearshift business. They also manufactured, at various times, engine mounts, wheels, and shift knobs in addition to their line of gearshift mechanisms.

The company's research department developed and invented the Jaws of Life. The product was spun off and sold separately when it was owned by Dick Chrysler.

By the early 1960s, Hurst transmission shifters and other products had become legendary in auto racing, particularly in drag racing, and among custom car makers. Automobile enthusiasts replaced the factory-standard floor or column-mounted gear sticks with custom Hurst floor shifters to obtain better control of gear selection, particularly for competitive driving.

As automotive historian Mike Mueller noted, the aura of a Hurst brand shifter became so great that "If you didn't have a Hurst shifter in your supercar, you were a mild-mannered loser." General Motors' official policy up to that time had prohibited the use of the names of outside vendors on GM products. The 1964 Pontiac GTO included a Hurst shifter. Division manager Elliot "Pete" Estes convinced GM that having the Hurst name on its cars' shifters would be an effective sales tool. The cobranding began in 1965, and Hurst teamed up with each of the domestic automakers: General Motors (GM), Ford, Chrysler, and American Motors (AMC)).

::figure[src="https://upload.wikimedia.org/wikipedia/commons/8/8b/Hemi_Under_Glass.jpg" caption="Hemi Under Glass]], a Hurst-shifter equipped 1965 [[Plymouth Barracuda]] with a [[426 Hemi]] mounted in the rear seat, a drag strip attraction"] ::

George Hurst expanded into other specialty performance products during the 1960s by acquiring Schiefer Manufacturing, a manufacturer of clutches, and Airheart, which manufactured brake systems.

In 1968, Greenwald and Hurst took the company public in an IPO. The company was acquired in 1970 by Sunbeam Products, a manufacturer of small appliances. Hurst was promised an executive position and a seat on the board of directors as part of the buyout. However, Sunbeam did not follow through. (According to one variation of this account, Sunbeam specifically informed Mr. Greenwald and Mr. Hurst that they would no longer be affiliated with the company.) Greenwald fully retired at age 67.

George Hurst died in 1986. Lawrence Greenwald died of natural causes in 1986.

In 1987, the Hurst operations were sold by Sunbeam and became part of the Mr. Gasket Company.

In 2007, B&M Racing and Performance Products bought the Hurst brand.

A subsidiary, called Hurst Performance Vehicles, was established in 2008 to create new renditions of Hurst vehicles that included the Hurst Challenger, Hurst Viper, and the Hurst Camaro.

Products

::figure[src="https://upload.wikimedia.org/wikipedia/commons/0/0f/69_AMC_Rambler_Hurst_SC-Rambler_(8937068631).jpg" caption="AMC]] to produce the 1969 Hurst SC/Rambler, a street model made and promoted for a specific drag racing class"] ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/25/1973_Plymouth_'Cuda_340_(16305619181).jpg" caption="Hurst Performance logo on a 1973 Plymouth Barracuda"] ::

Hurst produced aftermarket replacement manual transmission shifters and other automobile performance-enhancing parts.

Hurst was also an original equipment manufacturer (OEM) for automakers, providing services and components for numerous muscle car models made by AMC, Ford, Chrysler, and GM. Their products were included as standard equipment in specialty models such as AMC's The Machine (also known as the Rebel Machine), and in optional performance versions of AMC AMXs and Javelins, Chevrolet Camaros, Pontiac Firebirds, Pontiac GTOs and Oldsmobile 442s, Boss Mustang 302 and the Boss 429, as well as Dodge Chargers, Plymouth Barracudas, and Plymouth Superbirds, among others.

Specialty automobile models produced in cooperation with automakers that incorporated the Hurst logo or name included:

Hurst Performance was also the inventor of the "Jaws of Life—a hydraulic rescue tool. It designed a complete Hurst Rescue System in the early 1970s, a specialty Emergency Medical Services (EMS) apparatus. Based on the AMC Gremlin, it served as a quicker and more compact emergency vehicle compared to the traditional heavy rescue vehicles used at motorsport race tracks and as a companion vehicle to highway emergency systems.

References

References

  1. Szantai, Stephan. (2022). "Vintage Volkswagen Beetle Accessories". CarTech.
  2. (20 December 2009). "Hurst Nerf Bars (copy of factory catalog page from the 1950s)".
  3. Mueller, Mike. (August 2024). "Motor City Muscle: High-Powered History of the American Muscle Car". MBI Publishing.
  4. Mueller, Mike. (2010). "Muscle Cars". Motorbooks.
  5. (2007). "Fuel and Guts: The Birth of Top Fuel Drag Racing". MBI Publishing.
  6. Newhardt, David. (2008). "American Muscle Supercars: Ultimate Street Performance from Shelby, Baldwin-Motion, Mr. Norm and Other Legendary Tuners". MBI Publishing.
  7. (19 May 1986). "George Hurst, 59, Inventor of the 'Jaws of Life,' Found Dead". Los Angeles Times.
  8. "Mr. Gasket Inc. History".
  9. Filipponio, Frank. (25 January 2007). "B&M buys Hurst: Giant shifter conglomerate created". Autoblog.
  10. "Hurst Performance Vehicles (official web page)".
  11. (1973). "Hurst/Gremlin Rescue System".
  12. (12 February 2009). "The Little Car That Could".
  13. Wilson, Bob. "AMC Gremlin Stuff - page 2".

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american-motorsauto-parts-suppliers-of-the-united-statesautomotive-accessoriesautomotive-motorsports-and-performance-companies