GOOD Worldwide

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American media company

title: "GOOD Worldwide" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["visual-arts-magazines-published-in-the-united-states", "quarterly-magazines-published-in-the-united-states", "magazines-established-in-2006", "english-language-magazines", "magazine-publishing-companies-of-the-united-states"] description: "American media company" topic_path: "arts" source: "https://en.wikipedia.org/wiki/GOOD_Worldwide" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American media company ::

::data[format=table title="Infobox company"]

FieldValue
nameGOOD Worldwide
typePrivate
founder
hq_locationLos Angeles
key_peopleMax Schorr(CEO)
subsid
websitehttps://goodinc.com/
::

| name = GOOD Worldwide | type = Private | founder = | hq_location = Los Angeles | key_people = Max Schorr(CEO) | subsid = | website = https://goodinc.com/

GOOD Worldwide is a United States–based social impact and media company headquartered in Los Angeles. The company was founded in 2006. The company is made up of three organizations: media brands, Upworthy and GOOD, and consumer snack brand, All In.

Brands

GOOD Worldwide consists of three organizations.

All In

All In is a consumer snack brand that rebranded in June 2025 from its previous name, This Saves Lives, following its acquisition by GOOD Worldwide in 2022. Initially co-founded by Kristen Bell, the brand has changed its formula and is now certified USDA organic and allergen-free. The brand has partnered with Starbucks and Sprouts. The launch received $4M in funding led by Obvious Ventures.

GOOD

GOOD is a media outlet and produces the online news site www.good.is.

Upworthy

Upworthy is a media brand that focuses on publishing positive stories. It was started in March 2012 by Eli Pariser and Peter Koechley, and was acquired by GOOD Worldwide in 2017. Originally, Upworthy focused on featuring existing content found elsewhere on the internet, but it later shifted to sharing more original content. In 2021 it was ranked as one of the Top 100 Social Brands, and in 2024 it reached over 100 million people per month.

History

GOOD was co-founded in 2006 by Ben Goldhirsh (son of Inc. magazine founder Bernie Goldhirsh), Max Schorr, and Casey Caplowe. Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III.

Business strategy and launch

GOOD was launched in fall of 2006. Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties.

GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported. In 2009 Goldhirsh said that advertising revenue had allowed the magazine to nearly break-even.

In 2008, GOOD experimented with a three-month long name-your-own-pricing campaign. The campaign was kicked off in conjunction with a concept called the GOOD Sheet, a limited-time weekly newsprint distributed exclusively at Starbucks. Each edition focused on a current affair, such as healthcare or education.

In 2009, GOOD consolidated its brands Reason Pictures, GOOD Magazine, and GOOD Digital, into a single organization - GOOD Worldwide. Around the same time, the company closed a Series A funding round and announced several partnership and investment agreements. These included agreements with Causes, Goodrec, and Govit. GOOD had grown to receiving over 2 million unique website visits a month, while its print magazine was read by around two hundred thousand people.

On August 17, 2011, a joint announcement was made that social network service Jumo would be acquired by GOOD.

In June 2012, most of the magazine's editors were fired. According to Goldhirsh, the decision was made in order to refocus the company on its new website, GOOD.is. Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one-shot magazine Tomorrow before going their separate ways.

2015-Present

In March 2015, GOOD resumed publication of the magazine with a new design and format. In 2017, the magazine received a National Magazine Award.

In February 2016, Good Worldwide hired Nancy Miller, formerly of Wired, Fast Company, and Los Angeles magazine, as editor-in-chief of the digital and print magazine.

In August 2018, Good Media Group laid off 31 employees from its Upworthy site. Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board.

In 2024, GOOD Worldwide subsidiary Upworthy, released the nonfiction book “Good People: Stories from the Best of Humanity”, published by National Geographic.

References

References

  1. "About Us". GOOD.
  2. (2010-03-30). "GOOD Adds YouTube CEO Chad Hurley And Pepsi CMO Jill Beraud To Advisory Board". TechCrunch.
  3. USPTO. "ALL IN - GOOD Worldwide Inc Trademark Registration".
  4. Losciale, Marisa. (2025-06-16). "Starbucks Adds 'Amazing' New Item Backed by Kristen Bell to Stores".
  5. "Cashu {{!}} News {{!}} all-in-food-snack-bars-launch-at-sprouts-farmers-market-a-health-commitment".
  6. Chowdhry, Amit. (2025-06-20). "All In Food: $4 Million Raised For Snack Bar Products".
  7. Sutton, Kelsey. (2017-01-27). "Upworthy to merge with Good Worldwide, newsrooms to consolidate".
  8. Sutton, Kelsey. (January 27, 2017). "Upworthy to merge with Good Worldwide, newsrooms to consolidate. About 20 staffers were laid off as part of the merger". [[Politico]].
  9. "Kristen Bell's humanitarian snack company joins Good Worldwide {{!}} Food Business News".
  10. "Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next". NPR.
  11. (February 2022). "The State of Social Media".
  12. Norton, Daniel. (2024-06-17). "How to Find and Share Positive Stories".
  13. (17 September 2006). "A Magazine for Earnest Young Things". The New York Times.
  14. Sutton, Kelsey. (2017-01-27). "Upworthy to merge with Good Worldwide, newsrooms to consolidate".
  15. [http://marketplace.publicradio.org/display/web/2006/11/20/smart_sociallyconscious_business/. Marketplace: Smart (socially-conscious) business] {{webarchive. link. (2011-09-27)
  16. [https://www.npr.org/templates/story/story.php?storyId=15143120 Magazine Aims to Be 'GOOD' for You] [[NPR]]. October 10, 2007.
  17. [https://www.npr.org/templates/story/story.php?storyId=16548165 Magazine Makes 'GOOD']. NPR. November 22, 2007.
  18. [https://www.npr.org/templates/story/story.php?storyId=17044230 A Vision of 'GOOD' Works in Magazines, Web]. NPR. December 8, 2007
  19. [https://web.archive.org/web/20150224033530/http://www.washingtonpost.com/gog/bar-club-events/choose-good-anniversary-party,1142087.html#critic-review Choose ''GOOD'' Anniversary Party], ''[[The Washington Post]]''. Julia Beizer. Sept. 5, 2007.
  20. Steel, Emily. (2006-07-20). "Wealthy Son Aims to Build His Legacy". The Wall Street Journal.
  21. (2007-06-19). "Inheriting the 'Entrepreneurial Spirit' - Ben Goldhirsh - GOOD magazine". Inc..
  22. O'Hara, Caroline. (October 12, 2009). "Doing Well By Doing Good".
  23. Fell, Jason. "GOOD to Let Subscribers Name Their Own Price - Audience Development @ FolioMag.com". Test.foliomag.com.
  24. (8 September 2008). "Ice-Breaker at Starbucks: The GOOD Sheet". The New York Times.
  25. [https://www.nytimes.com/2011/08/18/business/for-profit-business-acquires-nonprofit-charity-site.html Two Groups That Help Nonprofits in a Merger], Stephanie Strom, ''[[The New York Times]]'', August 17, 2011
  26. Beaujon, Andrew. "GOOD magazine lays off most of its editorial staffers". Poynter.
  27. Alexander, Annelise. (2013-06-19). "L.A. Trading Card: Ben Goldhirsh".
  28. Coscarelli, Joe. "Fired GOOD Staff Raises $20,000 for Tomorrow - Daily Intelligencer". NY Mag.
  29. (2015-04-23). "GOOD Magazine and the Print Pub Renaissance". Contently.com.
  30. "Ellie Awards | ASME".
  31. Richard Horgan. (2016-03-18). "GOOD Magazine Has a New Editor in Chief". Adweek.com.
  32. (3 August 2018). "Upworthy just laid off 31 people. The question remains why.". Harvard College.
  33. Schlichenmeyer, Terri. "Bookworm: ‘Good People’ might just make you feel better about life".

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visual-arts-magazines-published-in-the-united-statesquarterly-magazines-published-in-the-united-statesmagazines-established-in-2006english-language-magazinesmagazine-publishing-companies-of-the-united-states