Fujiya
Japanese confectionery store chain
title: "Fujiya" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["retail-companies-based-in-tokyo", "food-and-drink-companies-based-in-tokyo", "japanese-brands", "confectionery-companies-of-japan", "restaurants-in-japan", "food-and-drink-companies-established-in-1910", "retail-companies-established-in-1910", "restaurants-established-in-1910", "companies-listed-on-the-tokyo-stock-exchange"] description: "Japanese confectionery store chain" topic_path: "technology/web" source: "https://en.wikipedia.org/wiki/Fujiya" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Japanese confectionery store chain ::
::data[format=table title="Infobox company"]
| Field | Value |
|---|---|
| name | Fujiya Co. Ltd. |
| native_name | 株式会社不二家 |
| logo | FUJIYA logo.svg |
| logo_size | 150px |
| image | Ginza FUJIYA 2006.jpg |
| image_size | 250px |
| image_caption | Store in Ginza, Tokyo |
| type | Public K.K. |
| traded_as | |
| founder | Rin'emon Fujii |
| area_served | Japan |
| owner | Yamazaki Baking |
| Bandai Namco Holdings (1.93%) | |
| foundation | |
| location_city | Tokyo |
| location_country | Japan |
| key_people | |
| :: |
| name = Fujiya Co. Ltd. | native_name = 株式会社不二家 | logo = FUJIYA logo.svg | logo_size = 150px | image = Ginza FUJIYA 2006.jpg | image_size = 250px | image_caption = Store in Ginza, Tokyo | type = Public K.K. | traded_as = | founder = Rin'emon Fujii | area_served = Japan | industry = | owner = Yamazaki Baking Bandai Namco Holdings (1.93%) | foundation = | location_city = Tokyo | location_country = Japan | key_people = ::figure[src="https://upload.wikimedia.org/wikipedia/commons/2/29/Fujii_Rin'emon.JPG" caption="Fujii Rin'emon, founder of Fujiya (1955)"] ::
Fujiya Co. Ltd. () is a nationwide chain of confectionery stores and restaurants in Japan. Its first shop was founded in 1910 in Yokohama.
Fujiya is credited with introducing the Christmas cake to Japan.
In 2016, the company opened its first store outside Japan in Taipei, Taiwan.
Mascot
::figure[src="https://upload.wikimedia.org/wikipedia/commons/d/d7/Fujiya_restaurant.jpg" caption="Fujiya's mascot, Peko-chan"] ::
::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/af/ホイップクリーム_たっぷり_(48154860687).jpg"] ::
Fujiya's mascot is Peko-chan, a girl in pigtails licking her lips. Peko-chan is a well-known marketing icon in Japan, where life-sized dolls of the mascot are commonly seen nationwide standing outside the chain's stores.
2007 ingredients scandal
In January 2007, Fujiya was the subject of a scandal when it became known that the company had used expired ingredients in its products, prompting the resignation of its president, Rintaro Fujii.
References
References
- "取締役・監査役".
- (2007-10-31). "Wait, don't eat that: candy scandal stuns Japan". [[International Herald Tribune]].
- (2020-12-15). "The Strawberry On Top – The Rise of Japan's Famous Christmas Cake".
- (2016-12-27). "FUJIYA不二家洋菓子專賣店登台 12/31開幕". ETtoday.
- (2007-01-15). "Comm-oddities: Japanese bakery head quits over use of expired milk, eggs". [[CBC News]].
::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::