Froot Loops

---

title: "Froot Loops" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["kellogg's-cereals", "mars-brands", "products-introduced-in-1963"] description: "Breakfast cereal made by WK Kellogg Co" topic_path: "general/kellogg-s-cereals" source: "https://en.wikipedia.org/wiki/Froot_Loops" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Breakfast cereal made by WK Kellogg Co ::

::data[format=table title="Infobox brand"]

Field	Value
name	Froot Loops
logo	Frootloops_brand_logo.png
logo_size	100
image	Froot-Loops-Cereal-Bowl.jpg
producttype	Breakfast cereal
currentowner	WK Kellogg Co (US, Canada, Caribbean)
Kellanova (rest of world)
country	U.S.
introduced
previousowners	Kellogg's (1963–2023)
website
module
module1
::

| name = Froot Loops | logo = Frootloops_brand_logo.png | logo_size = 100 | image = Froot-Loops-Cereal-Bowl.jpg | image_size = | caption = | producttype = Breakfast cereal | currentowner = WK Kellogg Co (US, Canada, Caribbean) Kellanova (rest of world) | producedby = | country = U.S. | introduced = | discontinued = | related = | markets = | previousowners = Kellogg's (1963–2023) | trademarkregistrations = | ambassadors = | tagline = | website = | module = | module1 = | footnotes = Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. The fruit-flavored cereal pieces are ring-shaped, with a variety of bright colors. Although appearing in different colors, every color has the same flavor.

History

| name = Nutritional info | image = | caption = | serving_size = 1 cup (39 grams) | kJ = 627.6 | opt1n = Calories from fat | opt1v = 42 kJ | fat = 1.5 (3%) | satfat = 0.5 g (2%) | opt2n = Cholesterol | opt2v = 0 mg (0%) | sodium_mg = 210 (9%) | potassium_mg = 60 | carbs = 34 g (12%) | fiber = 2 g (10%) | sugars = 12 g (40%) | protein = 2 g | iron_mg = 4.5 | vitD_ug = 2 | folate_ug = 85 | note = Values may be different outside US market. | source = Kellogg's Kellogg's introduced Froot Loops in 1963. Originally, there were only red, orange and yellow loops; green, blue and purple loops were added during the 1990s, with blue being introduced last in 1996. Different production methods are used outside the United States, replacing the artificial colors with fewer colors obtained from plant-based ingredients.

Mascot

Toucan Sam has been the mascot of Froot Loops since its first appearance. Toucan Sam is a blue anthropomorphic toucan; the colors of his bill correspond to the three original Froot Loop colors. He is portrayed as having an uncanny ability to smell Froot Loops from great distances and locates a concealed bowl of the cereal while intoning "Follow my nose! It always knows! The flavor of fruit!" or "Follow my nose! For the fruity taste that shows!"

Toucan Sam was first voiced by voice actor Mel Blanc, with an American accent, and later by Maurice LaMarche, with a British accent.

Varieties

Kellogg's made several varieties of snack foods, including snack bags called Snack Ums. Snack Ums were similar to the cereal but larger. Their slogan was "Super-sized bites with deliciously intense natural fruit flavors" and "Flavor Bursting!" Froot Loops-branding by Kellogg's was also used with the Froot Loops cereal bar, and in 2021 Froot Loops Pop-Tarts.

In 2017, a special Unicorn Froot Loops limited edition was released in the United Kingdom.

References

References

1. "Kellogg's® Froot Loops® cereal". [[Kellogg's]].
2. Locker, Melissa. (January 21, 2014). "Breaking Breakfast News: Froot Loops Are All the Same Flavor".
3. (2007). "Evolution of the Human Diet: The Known, the Unknown, and the Unknowable". Oxford University Press, USA.
4. (September 17, 1999). "Are the different colors of Froot Loops different flavors?". [[The Straight Dope]].
5. (August 27, 2013). "The Evolution of Froot Loops' Toucan Sam: From 1960s Black and White to 2013 in 3D".
6. (May 6, 2020). "Top 10 Greatest Breakfast Cereal Mascots of All Time". Babble Top.
7. (May 6, 2020). "Top 10 Greatest Breakfast Cereal Mascots of All Time". Babble Top.
8. "Snack Ums Froot Loops". taquitos.net.
9. "Froot Loops Cereal & Milk Bars". taquitos.net.
10. (September 18, 2017). "Kellogg’s has launched Unicorn Froot Loops in the UK".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::