Fred & Farid Group

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American advertising company

title: "Fred & Farid Group" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["advertising-agencies-of-france"] description: "American advertising company" topic_path: "geography/france" source: "https://en.wikipedia.org/wiki/Fred_&_Farid_Group" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American advertising company ::

::data[format=table title="Infobox company"]

FieldValue
nameFF
logoFF GROUP logo.jpg
typePrivate
area_servedGlobal
key_peopleFrédéric Raillard, Farid Mokart
industryAdvertising
num_employees150
homepage
foundation
locationLos Angeles, United States
locations4: Los Angeles, New York City, Shanghai, Paris
::

| name = FF | logo = FF GROUP logo.jpg | type = Private | area_served = Global | key_people = Frédéric Raillard, Farid Mokart | industry = Advertising | products = | revenue = | net_income = | num_employees = 150 | homepage = | caption = | foundation = | location = Los Angeles, United States | locations = 4: Los Angeles, New York City, Shanghai, Paris

FF Agency

FF is an independent international boutique network (Advertising firm) with offices Los Angeles, New York, Shanghai and Paris founded by Fred Raillard and Farid Mokart in 2007. It employs around 300 people.

Fred & Farid also provides investments via Fred & Farid Digital Investment Fund (FFDIF)

Raillard and Mokart had worked as partners beginning in 2000. In 2007 they launched their own independent company.

History

Frederic Raillard and Farid Mokart were both raised in the Paris suburbs, Raillard from a Breton and a Parisian family, Mokart from an Algerian and Kabyle family. After studying respectively design and political science (Sciences Po), Raillard and Mokart started as strategic planner and account manager at Euro RSCG BTC in Paris. They decided to team up and moved to the creative side, working consecutively for 6 major agencies in Paris as creative directors.

Their first project was for start-up Aucland.com, a French online auction site. In 2000, Fred & Farid created the musical video for British Pop Star Robbie Williams "Rock DJ".

FF (formerly Fred & Farid) is an independent creative agency of 100+ people . They produced campaigns for brands like Air France, Audemars Piguet, Audi, Coca-Cola, Diesel, Giorgio Armani, Google, Guerlain, HP, Lacoste, Louis XIII, Martini, Orangina, Porsche, Saint Laurent, Schweppes, Societe Generale, Tmall, Vivo, Wrangler.

References

References

  1. (29 January 2018). "FF Shanghai, communauté créative - Stratégies".
  2. (10 September 2017). "L'Agence Fred & Farid s'installe à Los Angeles".
  3. (22 June 2015). "Fred & Farid, la pub à l'heure des réseaux sociaux".
  4. "FF DIGITAL INVESTMENT FUND".
  5. "D&AD Professional Awards 2016".
  6. magazine, Le Point. (5 November 2010). "Fred et Farid".
  7. (15 December 2015). "HUBFORUM Paris 2016 - HUBFORUM Paris 2016".
  8. "Aucland.com".
  9. Brook, Stephen. (17 May 2005). "Award-winning creatives handed own ad agency".
  10. "Robbie Williams, U2, Coldplay Dominate Brit Awards".
  11. "AIR FRANCE PASSENGERS CAN BAG AN UPGRADE BY PLAYING A MOBILE GAME".
  12. "Audemars Piguet x Serena Williams: If".
  13. (9 September 2012). "Millimeter: Fred & Farid's Brand New Audi Campaign".
  14. "FF SHANGHAI IS AD AGE'S 2016 INTERNATIONAL AGENCY OF THE YEAR".
  15. "Diesel puts responsive web design to the test using a contortionist".
  16. Heurtebise, Catherine. (2011-06-10). "Fred & Farid crée deux nouvelles agences".
  17. (10 September 2017). "Fred & Farid ouvre à Los Angeles".
  18. "Fred & Farid and K2 Launch FFK2".
  19. Wentz, Laurel. (June 12, 2017). "HP's Diversity Push Continues With 'Dads and Daughters'".
  20. (5 June 2015). "This Lacoste Interactive Tennis Match Doubles as an Ecommerce Clothing Site".
  21. (20 November 2015). "A Cognac Brand Just Made a John Malkovich Film That No One Will See for 100 Years".
  22. (2 December 2011). "Nice work for Martini, Adidas, Nokia and more".
  23. (June 18, 2014). "Hate The World Cup? Orangina Will (Covertly) Switch Games Off for You".
  24. (9 May 2014). "These Are the Best Porsche Print Ads Ever".
  25. Hall, Emma. (March 8, 2012). "PARIS SHOP FRED & FARID OPENS IN SHANGHAI IN SEPTEMBER".
  26. (3 April 2014). "Schweppes, inattendue Penelope".
  27. "La Société Générale surprend le XV de France avec des tweets en 4×3".
  28. (15 November 2016). "Fred & Farid Crams All 21 of Your Favorite Taglines into One Alibaba Spot".
  29. (4 April 2017). "Une campagne Vivo avec Stephen Curry signée FRED & FARID Shanghai".
  30. "Wrangler in hunt for European ad agency".

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