Finding Forever

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title: "Finding Forever" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["2007-albums", "common-(rapper)-albums", "geffen-records-albums", "albums-produced-by-kanye-west", "albums-produced-by-will.i.am", "albums-produced-by-devo-springsteen", "albums-produced-by-j-dilla", "good-music-albums"] topic_path: "arts" source: "https://en.wikipedia.org/wiki/Finding_Forever" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox album"]

Field	Value
name	Finding Forever
type	Album
artist	Common
cover	Finding Forever.png
released	July 31, 2007
recorded	2006–2007
genre	Hip-hop, neo soul
length	49:53
label
producer
prev_title	Be
prev_year	2005
next_title	Universal Mind Control
next_year	2008
misc	{{Singles
name	Finding Forever
type	studio
single1	The Game
single1date	May 22, 2007
single2	The People
single2date	May 22, 2007
single3	Drivin' Me Wild
single3date	August 31, 2007
single4	I Want You
single4date	October 9, 2007
::

| name = Finding Forever | type = Album | artist = Common | cover = Finding Forever.png | alt = | released = July 31, 2007 | recorded = 2006–2007 | studio = | genre = Hip-hop, neo soul | length = 49:53 | label = | producer = | prev_title = Be | prev_year = 2005 | next_title = Universal Mind Control | next_year = 2008 | misc = {{Singles | name = Finding Forever | type = studio | single1 = The Game | single1date = May 22, 2007 | single2 = The People | single2date = May 22, 2007 | single3 = Drivin' Me Wild | single3date = August 31, 2007 | single4 = I Want You | single4date = October 9, 2007

Finding Forever is the seventh studio album by Common, released on July 31, 2007, on GOOD Music and Geffen Records. Like Common's previous album, Be (2005), Finding Forever was largely produced by GOOD Music label boss and fellow Chicagoan Kanye West. The album debuted atop the Billboard 200 — selling 155,000 units in the first week — and became Common's only project to do so. Finding Forever also received gold certification by the Recording Industry Association of America (RIAA), and was nominated for Best Rap Album at the 50th Grammy Awards, but lost to West's album Graduation.

Conception

Background

Common explains that "Finding Forever really means to find a place in music where you can exist forever. Music can be forever if you make it from the heart, if you make it from the soul and it’s good. And I look at music like Bob Marley's or Marvin Gaye's or Stevie Wonder's or A Tribe Called Quest's, that's forever music. And I’m continuing on the quest to make forever music."

Common also says: "And now with the death of J Dilla and other things, you start thinking about forever lasting for real through music [...] Jay Dee will last forever through his music and hopefully generations down the line will know about Common through his music. And it's also saying: I been doing this for a nice period of time, so I'm trying to find the place where I can keep existing in the game and make music I love."

Recording

Common began working on the album in early 2006, recording it throughout the United States, New Zealand, Australia, Hawaii, and Spain with Kanye West. Most of the album was recorded while he was filming his roles in American Gangster and Smokin' Aces. Common explained that "if you working on a movie or something ... [there is] less weight on writing the songs... At a certain point, as an artist, you go through things like, 'Man, I gotta make something better than what I did before.' [But] I didn't feel like that this time, like I got to make this better than Be. I wanted to make a better album... I definitely felt freer." Kanye West described the recording sessions as "a real easy environment".

Music

Production

Common said that on some tracks, Kanye tried to chop the samples in a similar way to Dilla as a way of honoring him. It has also been said that Kanye West attempted to bring back a really soulful feel to the album. "It's gonna be like College Dropout and Be and Illmatic all combined together".

Rapping

"Sometimes you forget to just rap," Common explained when going back over a few of his past missteps. "I've been doing albums so long, so I look for new challenges. I spit so much on the first albums – and not to say I was the ultimate spitter, but I did it so much that I was looking for new things to do as a writer. I think that's where that stems from, me not really going hard on the rhymes. 'Cause I wanted to take on new subject matters and different things so I could grow and keep it interesting for me. But then you do get to the essence of what you are here for. And I love to rhyme. It does come out[...]"

Singles

Common and Kanye West debuted "Southside Super Bowl" on VH1's Super Bowl Pre Bash. The track is remade for Finding Forever under the alias "Southside".

Released on May 22, 2007, "The People" featuring a chorus by Dwele is the first single on Finding Forever, and produced by Kanye West. On the track, Common name-checks J Dilla and DJ Premier, rapping, "My daughter found Nemo/ I found the new Primo." He added that "The People" "is really a declaration of who I am right now."

The first video shot for the album, as well the second single for this album is "The Game." It contains free associative lyrics and a 1990s style boom bap beat. The duo brought in DJ Premier to scratch a chorus out of lines from "Half Good, Half Sinner" by O.C.

The third single is "Drivin' Me Wild", which features Lily Allen. Its video premiered on YouTube on September 1, 2007.

The fourth single was "I Want You", mixed by Dylan "3-D" Dresdow and produced by will.i.am of the Black Eyed Peas. The music video was co-directed by Kerry Washington.

Reception

| MC = 73/100 | rev1 = AllMusic | rev1Score = | rev2 = The A.V. Club | rev2Score = B+ | rev3 = Entertainment Weekly | rev3Score = B+ | rev4 = The Irish Times | rev4Score = | rev5 = Los Angeles Times | rev5Score = | rev6 = MSN Music (Consumer Guide) | rev6Score = A− | rev7 = NME | rev7Score = 7/10 | rev8 = Pitchfork | rev8Score = 5.6/10 | rev9 = Rolling Stone | rev9Score = | rev10 = Spin | rev10Score = Finding Forever received mainly positive reviews from music critics. On Metacritic, it was given a score of 73 out of 100 based on "generally favorable reviews". The Village Voice gave it a favorable review and said, "Common delivers the expected--political, lover-man, and battle rhymes told with wit and complexity over street-commercial beats--in spades." XXL gave it a score of XL (four out of five) and said, "Once again, Common makes timeless hip-hop seem easy." About.com also gave it four stars out of five and called it "a must have" and "a taut, concise composition. There is no need to stop, pause or fast-forward over anything. Listen to it many times to catch the clever lyrics and absorb the multi-layered sound. J Dilla would be proud."

NME gave it a score of 7 out of 10 and said that the rest of the album "is soulful and intelligent where 'intelligent' is not exclusive to 'good beats and rhymes.' Which is what it's all about." The A.V. Club gave it a B+ and said, "It's tight, cohesive, devoid of filler, refreshingly brisk (at 50 minutes long), and sonically and lyrically focused." Spin gave it a score of 9 out of 10 and called it "livelier, grittier and better." The Observer gave it four out of five and said it was Kanye West's skill "in embellishing a sample and his unerring eye for a soulful hook that is consistently bringing the best out of his mentor-turned-protege." Canadian magazine Now gave it three out of five and said, "If you can stomach the contrived slow jams and the sensitive soul-baring, there are a couple of decent joints produced by West."

Despite some minor criticisms, Finding Forever was well-received, yet did not reach the same respect as his previous album Be. The album has since been certified gold by the RIAA as of October 25, 2007. This album was No. 15 on *Rolling Stone'''s list of the Top 50 Albums of 2007.

Grammy Nominations

Finding Forever was nominated for three 2008 Grammy Awards:

• Best Rap Album, for Finding Forever
• Best Rap Performance by a Duo or Group, for "Southside" (featuring Kanye West) (from Finding Forever) WON
• Best Rap Solo Performance, for "The People" (featuring Dwele) (from Finding Forever)

Track listing

Information is based on the album's liner notes. | extra_column = Producer(s)

| title1 = Intro | writer1 = Derrick Hodge | extra1 = Derrick Hodge | length1 = 1:17

| title2 = Start the Show | writer2 = | extra2 = Kanye West | note2 = featuring Kanye West | length2 = 3:14

| title3 = The People | writer3 = | extra3 = Kanye West | note3 = featuring Dwele | length3 = 3:24

| title4 = Drivin' Me Wild | writer4 = | extra4 = Kanye West | note4 = featuring Lily Allen | length4 = 3:42

| title5 = I Want You | writer5 = | extra5 = will.i.am | note5 = featuring will.i.am | length5 = 4:30

| title6 = Southside | writer6 = | extra6 = Kanye West | note6 = featuring Kanye West | length6 = 4:44

| title7 = The Game | writer7 = | extra7 = Kanye West | note7 = featuring DJ Premier | length7 = 3:32

| title8 = U, Black Maybe | writer8 = | extra8 = Kanye West | note8 = featuring Bilal | length8 = 5:02

| title9 = So Far to Go | writer9 = | extra9 = J Dilla | note9 = J Dilla featuring Common & D'Angelo | length9 = 4:27

| title10 = Break My Heart | writer10 = | extra10 = | length10 = 3:39

| title11 = Misunderstood | writer11 = | extra11 = Devo Springsteen | length11 = 4:46

| title12 = Forever Begins | writer12 = | extra12 = Kanye West | length12 = 7:36 | extra_column = Producer(s) | headline = iTunes and United Kingdom Bonus Track

| title13 = Play Your Cards Right | writer13 = | extra13 = Karriem Riggins | note13 = featuring Bilal | length13 = 3:07

Sample credits

• "Start the Show" contains a sample from "The Windmills of Your Mind", as performed by Dorothy Ashby, written by Alan Bergman, Marilyn Bergman, and Michel Legrand.
• "The People" contains elements of "Long Red" by Mountain and samples from "We Almost Lost Detroit", written and performed by Gil Scott-Heron.
• "Drivin' Me Wild" contains samples from "Love Has Fallen on Me", as performed by The New Rotary Connection, written by Charles Stepney and Lloyd Webber.
• "I Want You" contains samples from "Feel Like Makin' Love, as performed by Bob James, written by Gene McDaniels.
• "Southside" contains excerpts from "If There's a Will There's a Way", written by Don Covay.
• "The Game" contains samples of "Tezeta", as performed by Seyfu Yohannes, written by Soul Ekos.
• "U, Black Maybe" contains samples from "Black Maybe", as performed by Syreeta, written by Stevie Wonder.
• "So Far to Go" contains samples from "Don't Say Goodnight (It's Time for Love)", as performed by The Isley Brothers, written by Ernie Isley, Marvin Isley, O'Kelly Isley Jr., Ronald Isley, Rudolph Isley, and Chris Jasper.
• "Break My Heart" contains samples from "Someday", written and performed by George Duke.
• "Misunderstood" contains samples from "Don't Let Me Be Misunderstood", as performed by Nina Simone, written by Bennie Benjamin, Gloria Caldwell, and Sol Marcus.
• "Forever Begins" contains samples from "50 Ways to Leave Your Lover", written and performed by Paul Simon.

Charts

Weekly charts

::data[format=table] | Chart (2007) | Peak position | |---|---| ::

Year-end charts

::data[format=table]

Chart (2007)	Position	US Billboard 200	US Top R&B/Hip-Hop Albums (Billboard)	Chart (2008)	Position	US Top R&B/Hip-Hop Albums (Billboard)
110
39
98
::

Certifications

Personnel

Technical credits

• Engineers – Brian "B. Kyle" Atkins, Neil Baldock, Anthony Kilhoffer, Dylan Dresdow, Phil Strong
• Assistant – Dave Paul
• Mixing – Andrew Dawson, Mike Dean, Dylan Dresdow
• Illustrations – Nigel Evan Dennis
• A&R – Don-C
• Marketing – Tim Reid
• Photography – Nabil Elderkin
• Production Coordination – Cliff Feiman

Release history

::data[format=table]

Country	Date
United States	July 31, 2007
United Kingdom	August 2, 2007
::

References

References

1. Hasty, Katie (August 8, 2007). [https://www.billboard.com/articles/news/1050060/common-scores-first-no-1-on-billboard-200 Common Scores First No. 1 on Billboard 200]. ''Billboard''. Accessed August 8, 2007.
2. [https://web.archive.org/web/20080917140128/http://www.cbsnews.com/stories/2007/12/06/entertainment/main3584478.shtml List of Grammy Award Nominess]. Retrieved on 2011-5-10.
3. [https://web.archive.org/web/20110909010149/http://www.mtv.com/news/articles/1581272/grammy-2008-winners.jhtml Grammy Award Winner 2008]. Retrieved on 2011-5-10.
4. Moss, Carey (February 17, 2006)! [https://web.archive.org/web/20070701155156/http://www.mtv.com/news/articles/1524427/20060216/common.jhtml Common Wants Kanye for His Own ''Forever'' (No Diamonds Required)]. MTV. Accessed May 13, 2007.
5. Reid, Shaheem (May 24, 2006). [https://web.archive.org/web/20060908203734/http://www.mtv.com/news/articles/1532320/20060523/common.jhtml Common, Kanye Going for 'Glory' on Raw, Soulful New Songs]. MTV. Accessed May 13, 2007.
6. Collins, Hattie (July 28, 2007). [https://www.theguardian.com/music/2007/jul/28/popandrock.urban House of Common]. Guardian Unlimited. Accessed October 31, 2007.
7. Myrie, Russell (June 29, 2007). [http://arts.independent.co.uk/music/features/article2718300.ece Interview: Chicago's cerebral rapper Lonnie Rashid Lynn Jr]{{dead link. (August 2021)
8. Stack, Tim (June 23, 2006). [https://www.ew.com/ew/article/0,,1207356,00.html Go West, Young Man] {{Webarchive. link. (January 8, 2015 . ''Entertainment Weekly''. Accessed October 31, 2007.)
9. Rodriguez, Jayson (April 11, 2007). [https://web.archive.org/web/20070416080337/http://www.mtv.com/news/articles/1556781/20070410/common.jhtml Kanye West, Lily Allen Finding Something in Common]. MTV. Accessed June 13, 2007.
10. Reid, Shaheem (April 19, 2006). [https://web.archive.org/web/20060423101725/http://www.mtv.com/news/articles/1528967/04182006/west_kanye.jhtml Kanye Says He Won't Do 'Fast-Food' Music – 'M:i:III' Track Took 50 Hours]. MTV. Accessed October 31, 2007.
11. Concepcion, Mariel (July 12, 2007). [https://web.archive.org/web/20070716011209/http://www.billboard.com/bbcom/news/article_display.jsp?vnu_content_id=1003611205 Common Rapping for Zune, Starbucks]. ''Billboard''. Accessed October 31, 2007.
12. "Reviews for Finding Forever by Common".
13. Kellman, Andy. "Finding Forever – Common".
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15. Drumming, Neil. (July 27, 2007). "Finding Forever".
16. Carroll, Jim. (August 3, 2007). "For the Common good". [[The Irish Times]].
17. Wang, Oliver. (July 29, 2007). "Here's the Common thread". [[Los Angeles Times]].
18. Christgau, Robert. (September 2007). "Consumer Guide". [[MSN Music]].
19. Cashmore, Pete. (August 14, 2007). "Common: Finding Forever". [[NME]].
20. Patrin, Nate. (July 30, 2007). "Common: Finding Forever". [[Pitchfork (website).
21. Hoard, Christian. (August 1, 2007). "Finding Forever".
22. Golianopoulos, Thomas. (August 2007). "Just Rhymin'". [[Spin (magazine).
23. ''[[Pitchfork (website)
24. Miles Marshall Lewis. (July 24, 2007). "Common's Simple Denominator – Page 1 – Music – New York". Village Voice.
25. (July 10, 2007). "Common: Finding Forever". [[XXL (magazine).
26. Shannon Barbour. "Common – Finding Forever Review". [[About.com]].
27. Pete Cashmore. (August 14, 2007). "Album Reviews - Common (''Finding Forever'')".
28. Steve Yates. (July 14, 2007). "CD: Common, Finding Forever". [[The Observer]].
29. ROBERT CHRISTGAU, DAVID FRICKE, CHRISTIAN HOARD, ROB SHEFFIELD (December 17, 2007). [https://web.archive.org/web/20071220102920/http://www.rollingstone.com/news/story/17601851/the_top_50_albums_of_2007/15 "The Top 50 Albums of 2007"] ''Rolling Stone''. Retrieved December 20, 2007
30. (2007). "Finding Forever". [[GOOD Music]], [[Geffen Records.
31. "Top Billboard 200 Albums – Year-End 2007".
32. "Top R&B/Hip-Hop Albums – Year-End 2007".
33. "Top R&B/Hip-Hop Albums – Year-End 2008".
34. [{{AllMusic

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