Fiat Strada

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title: "Fiat Strada" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["fiat-vehicles", "coupé-utilities", "flexible-fuel-vehicles", "2000s-cars", "2010s-cars", "cars-of-brazil", "cars-of-south-africa", "cars-of-turkey", "front-wheel-drive-vehicles", "cars-introduced-in-1998"] topic_path: "geography/brazil" source: "https://en.wikipedia.org/wiki/Fiat_Strada" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::data[format=table title="Infobox automobile"]

FieldValue
nameFiat Strada
imageFiat Strada 2020 Volcano in Montevideo (front).jpg
akaRAM 700 (Mexico)
manufacturerFiat
production1998–present
classCompact pickup truck
body_style{{ubl
layoutFront-engine, front-wheel-drive
chassisUnibody
predecessorFiat Fiorino pickup
::

::callout[type=note] the 1990s–2020s commercial vehicle ::

| name = Fiat Strada | image = Fiat Strada 2020 Volcano in Montevideo (front).jpg | aka = RAM 700 (Mexico) | manufacturer = Fiat | production = 1998–present | class = Compact pickup truck | body_style = {{ubl | 2/3-door pickup truck | 4-door pickup truck | layout = Front-engine, front-wheel-drive | chassis = Unibody | predecessor = Fiat Fiorino pickup

The Fiat Strada is a compact pickup truck produced by the Italian manufacturer Fiat since 1998. It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil.

Based on a unibody chassis with front-wheel drive configuration, the Strada shares its platform with several Fiat subcompact cars such as the Palio, Siena, and Uno. , the Strada is the smallest of three Fiat pickup trucks, which include the larger unibody Toro and the body-on-frame Titano.

TOC

First generation (278; 1998)

| name = First generation | image = Fiat Strada 75 2002 (12396978383).jpg | aka = RAM 700 (Mexico, 2015–2021) | production = 1998–2021 | assembly = {{ubl | Brazil: Betim | Turkey: Bursa (Tofaş) | South Africa: Rosslyn (Nissan South Africa) | designer = Giorgetto Giugiaro | body_style = 2/3-door pickup truck | platform = Project 178 | related = {{ubl | Fiat Palio (first generation) | Fiat Siena (first generation) | Fiat Albea | layout = Front-engine, front-wheel-drive | engine = {{ubl | Petrol: | 1.2 L Fiat FIRE I4 | 1.3 L FIASA I4 | 1.4 L Fiat FIRE I4 | 1.4 L Fiat FIRE Evo I4 flex-fuel | 1.5 L FIASA I4 flex-fuel | 1.6 L Torque I4 | 1.6 L E.torQ I4 flex-fuel | 1.8 L E.torQ I4 flex-fuel | 1.8 L Ecotec I4 flex-fuel | Diesel: | Fiat 1.3 L MultiJet I4 | Fiat 1.7 L turbo I4 | Fiat 1.9 L JTD I4 | transmission = 5-speed manual 7-speed CVT | wheelbase = 2718 mm | length = 4398 mm (1996–2001) 4400 mm (2001–2004) 4444 mm (2004–2009) 4409 mm (2009–2020) | width = 1665 mm (1996–2004) 1664 mm (2004–2020) | height = 1505 mm (1996–2004) 1559 mm (2004–2009) 1564 mm (2009–2020) Launched in October 1998 in Brazil, the first-generation Fiat Strada is the cargo carrying derivative of the "Project 178". The Fiat Strada was made to replace the Fiat City, a pickup version of the Fiorino, a commercial derivative of the Fiat Uno. The Strada features a maximum loading capacity of 700 kg and a cargo space of 1770 mm x 1314 mm.

In Europe, the Fiat Strada was launched in April 1999 with two engine options: the 1.2 Fire petrol with 73 hp-metric and the 1.7 turbodiesel with 70 hp-metric. File:Fiat Strada MK1.JPG|1996-2000 Fiat Strada rear

2001 revision

In 2001, the model had its first facelift. The new design was made by the Italian design guru Giorgetto Giugiaro. The facelift included a new front and interior. The Mark II series marked the début of an extended-cab version. In 2002, Fiat do Brasil launched the first version of a Fiat Strada Adventure, with "off-road" looks. File:2004 Fiat Strada Pickup.jpg|2001 Fiat Strada File:Fiat Strada JTD Pickup Base Palio 2G 2001-2004 backleft 2008-03-03 U.jpg|2001 Fiat Strada rear File:Fiat Strada (2004) pocket sized Ute photographed in Oostburg (2013).jpg|2004 Fiat Strada (extended cab, Europe)

2004 revision

The new Mark III was launched in 2004. It has a revised front and interior design taken from the Fiat Palio (and also designed by Giorgetto Giugiaro). Also, a second version of the Strada Adventure was built, with the same features of the Weekend Adventure. It was offered in Europe with the relatively modern 1.9-L JTD diesel engine.

In South Africa, the Strada is offered in four variants: 1.2 Fire MPI EL, 1.6 Torque MPI EL, 1.6 Torque MPI ELX (same as the EL but with colour-coded bumpers and mirrors, electric windows, driver's airbag, and air conditioning), and 1.7 turbo diesel EL. Fiat South Africa also introduced the X-Space model, which stretches the cab by 30 cm. This model is available in two models, the standard X-Space and the X-Space Adventure (which has similar specifications to the standard 1.6 ELX model). Both X-Space models are powered by the 1.4 Fire MPI engine.

In Europe, it is available only with the 1.3 Multijet 16V diesel engine with 85 hp-metric and Euro 4 standard emission level. File:Fiat Strada III front 20100515.jpg|2004 Fiat Strada File:Fiat Strada III rear 20100515.jpg|2004 Fiat Strada rear

2009–2013

Unveiled in summer 2009, the all-new Mark IV model was put on sale in the end of 2009. Whilst the model shares its name with the previous Strada, a large number of its components are new, including a new bodyshell. For the rest of the South America, the new Strada was introduced in mid-2010. The design is inspired by the Fiat Grande Punto with many elements similar to the latest versions of the family Palio and Siena. The fourth-generation Strada is built in four different versions: Working, the basic version, Trekking, with more goodies, the Sporting for sportier style with aero kit body style, and the Adventure with a locking differential dedicated to off-road use. In 2010, Fiat do Brazil introduced a new double-cab version (also called Strada Cabina Dupla) with four seats, but maintaining the same wheelbase.

The engines used are the Fiat 1.4-L 16V Fire Flex (85 PS) and the 1.8-L 8-V Ecotec Flex (114 PS). For diesel, the Fiat 1.3-L 16V Multijet unit with 87 PS is also available.

The Fiat Strada was relaunched for Italy and other selected European markets in 2012. File:New Fiat Strada MK4 2010 1.3 Multijet in Avelllino (Italy).jpg|2009 Fiat Strada Adventure File:Fiat Strada 1.8 Adventure Crew Cab 2010.jpg|2010 Fiat Strada Adventure File:Fiat-Strada-Adventure-Aggressive-and-a-Spirit-of-Offroad.jpg|2012 Fiat Strada Adventure File:Fiat Strada 1.4 Working Crew Cab 2011 (11198494734).jpg|2011 Fiat Strada Working in double-cab version File:Fiat Strada Adventure 1.3 JTD Multijet Lumberjack (IV) – Heckansicht, 5. Oktober 2013, Münster.jpg|2012 Fiat Strada Adventure rear

2013–2021

At the end of 2013, Fiat unveiled the latest facelift of the Strada (as a model year 2014) based on the 2009 version. The new Strada introduced a new front fascia and new rear lights, and the double-cab version is available with the suicide-style rear doors. Three versions are sold in South America: Working, Trekking and Adventure with four different body styles.

For the 2015 model year, the Fiat Strada was rebadged by Ram Trucks for the Mexican market as the Ram 700.

In 2018, total sales of the Fiat Strada in the Brazilian market surpassed 1.4 million of units. File:Fiat Strada 1.4 Trekking Crew Cab 2015 (16887528745).jpg|2015 Fiat Strada Trekking File:Fiat Strada 20150831-IMG 20150831 143221.JPG|2015 Fiat Strada Adventure File:RAM 700 pick-up Adventure.jpg|RAM 700 Adventure

Second generation (281; 2020)

| name = Second generation | image = Fiat Strada Mk6 Volcano in Uruguay - front.jpg | model_code = 281 | aka = RAM 700 (Mexico) | production = 2020–present | body_style = 4-door pick-up | platform = MC-P | related = {{ubl | Fiat Cronos | Fiat Argo | Fiat Pulse | engine = {{ubl | Petrol: | 1.0 L Fiat Firefly T200 turbo I3 | 1.3 L Fiat Firefly I4 | 1.4 L Fiat Fire I4 | transmission = 5-speed manual CVT | wheelbase = 2737 mm | length = 4474 mm | width = 1732 mm | height = 1585 mm The second generation of the Fiat Strada (codeproject 281) was presented on June 26, 2020 in Brazil and is based on the new MC-P modular platform derived from the Fiat Argo with the front MacPherson suspension and part of the cabin taken from the Fiat Mobi model and the rear suspension taken from the Brazilian Fiat Fiorino (327). For the first time the Strada was produced in the double cab 4-door version with 5-seats.

The second generation of Fiat Strada introduce the large silver-colored Fiat front logo replacing the previous one, a small Italian flag inserted in the grid and LED light clusters. The side and tail, on the other hand, appear more classic, with the possibility of choosing between the two and four-door versions featuring a different capacity: 720 kg and 1,354 liters for the first and 650 kg and 844 liters for the second. In order to ensure maximum mobility even on rough surfaces, the raised structure allows the car to lift from the ground by 211 mm and a front angle of attack of 24 degrees. The interior reproduces some of the contents of the Fiat Uno (327) produced in Brazil, even if some secondary controls are modified. In addition to the display at the center of the instrumentation, there is also an UConnect 5 infotainment with 7-inch touchscreen, bluetooth, wireless, compatible with Apple CarPlay and Android Auto.

Starting on 18 November 2020, the rebadged RAM 700 saw a new generation for the Mexican market. It is offered in the SLT (regular and crew cab), Bighorn, and Laramie trim levels. File:Fiat Strada 2020 Volcano in Montevideo (back).jpg|Fiat Strada Volcano Rear view File:Ram 700 Big Horn 1.4 CD 2021.jpg|RAM 700

Engine

The range of engines consist in the Fiat 1.4 Fire EVO Flex 8 valve (85 HP petrol and 88 HP ethanol) of the Endurance versions and the 1.3 Firefly Flex 8 valve (101 HP petrol and 109 HP ethanol) of the Freedom, Volcano and Ranch, both with the five-speed manual gearbox gears and simulated 7-speed cvt-type automatic transmission and the E-Locker traction control system. As of August 2023, the Ultra and Ranch versions will feature the new 1.0-liter gasoline/ethanol turbo engine, producing 125/130 hp and 20.4 kgm coupled to a CVT gearbox that simulates 7 gears.

Safety

The Strada has 4 airbags, electronic stability control (ESC) Ventilated Front disc brakes and drum brakes in the rear.

Latin NCAP

The Latin American Strada with airbags and ESC received 1 star from Latin NCAP 3.0 in 2022 (similar to Euro NCAP 2014)

Sales

::data[format=table]

YearBrazilArgentinaMexicoStradaRam 700
200642,344url=https://www.inegi.org.mx/datosprimarios/iavl/title=Registro administrativo de la industria automotriz de vehículos ligeroswebsite=www.inegi.org.mx}}
200761,3281,386381
200871,929833429
200989,9681,272490
2010116,794url=https://www.carsitaly.net/fiat-car-sales_argentina-2010-2011-2012.htmtitle=Sales of Fiat-Alfa Romeo in Argentina 2012-2011-2010 | Vendite di auto FCA in Argentinawebsite=www.carsitaly.net}}540
2011118,5797,05133
2012117,4557,659229
2013122,904url=https://www.carsitaly.net/fiat-car-sales_mexico.htmtitle=Sales of Fiat-Chrysler in Mexico | Vendite di auto FCA in Messicowebsite=www.carsitaly.net}}
2014153,1305,652716
201598,63116,2998,159
201659,44913,88211,940
201732,6597,0789,815
201867,2275,7999,797
201975,9732,7217,483
202080,0302,4088,011
2021109,0993,7285,051
2022112,4563,8728,087
2023120,60813,942
2024144,664
2025142,90317,349
::

References

References

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  2. "Fiat. Fiat In South Africa". Car-cat.com.
  3. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br.
  4. "Fiat Strada LX - Ficha técnica". Vrum.com.br.
  5. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br.
  6. "Fiat Strada Trekking - Ficha técnica". Vrum.com.br.
  7. (24 April 1999). "Fiat Strada: La "World Car" Fiat tre anni dopo". FCA EMEA Press comunicati stampa.
  8. (29 April 1999). "Fiat Strada lancio europeo". FCA EMEA Press comunicati stampa.
  9. "Nova Fiat Strada Sporting". Sobre Carros.
  10. "Fiat Strada doppia cabina". OmniAuto.it.
  11. "Argentina: Fiat Launches Strada Multijet". AutoCarbe.com.
  12. "Fiat teams up with an Italian clothing company for special edition Strada". Italiaspeed.com.
  13. "Fiat Strada 2014 (facelift)".
  14. (October 31, 2014). "Fiat Strada Turns Into the Ram 700 for Mexico".
  15. "1.4 million unit sold in Brazil".
  16. (26 August 2019). "Fiat continúa con el desarrollo de la nueva Strada en sintonía con Toro".
  17. (7 April 2020). "FCA's New 2021 Fiat Strada Is A Small Pickup Truck For South America". Carscoops.
  18. (18 November 2020). "RAM 700 2021: Precios, versiones y equipamiento en México".
  19. (January 12, 2022). "Test Drive Fiat Strada Volcano".
  20. Castañeda, Fabián Rojas. (August 23, 2021). "RAM 700 2022 en Colombia: Precios, versiones y características".
  21. "Latin NCAP latest results: Fiat Strada / RAM 700 surprises with only one star".
  22. "Registro administrativo de la industria automotriz de vehículos ligeros".
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  24. "Sales of Fiat-Alfa Romeo in Argentina 2012-2011-2010 | Vendite di auto FCA in Argentina".
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  26. "Sales of Fiat-Jeep in Brazil | Vendite di auto FCA in Brasile".
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  28. (February 10, 2016). "Los 30 vehículos más vendidos en México durante 2015".
  29. (January 31, 2018). "Los 30 vehículos más vendidos en México durante 2017".
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  36. (January 17, 2020). "Ventas 2019, México: La mayor caída en diez años".
  37. (September 21, 2020). "Ventas agosto 2020, Brasil: el Fiat Strada en su mejor momento".
  38. "Así fueron las ventas totales en 2020".
  39. (January 18, 2022). "Las pick ups más vendidas de 2021".
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  44. García, Gerardo. (2024-01-10). "Los autos más vendidos en México en 2023: así queda el ranking con los 389 modelos".
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  46. (5 January 2026). "Carros mais vendidos do Brasil em 2025".
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fiat-vehiclescoupé-utilitiesflexible-fuel-vehicles2000s-cars2010s-carscars-of-brazilcars-of-south-africacars-of-turkeyfront-wheel-drive-vehiclescars-introduced-in-1998