Feld Entertainment

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American live show production company

title: "Feld Entertainment" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["feld-entertainment", "ice-shows", "companies-based-in-manatee-county,-florida", "entertainment-companies-established-in-1967", "american-companies-established-in-1967", "former-mattel-subsidiaries", "ama-supercross-championship"] description: "American live show production company" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Feld_Entertainment" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American live show production company ::

::data[format=table title="Infobox company"]

FieldValue
nameFeld Entertainment Inc.
logoFeld.png
trading_name
native_name
native_name_lang
typePrivate
industryEntertainment
predecessorRingling Brothers-Barnum & Bailey Combined Shows Inc.
foundation
founders
defunct
hq_locationFeld Entertainment Studio
location_cityEllenton, Florida
location_countryUnited States
locations4
area_servedInternational
key_people
productsLive shows
productionLive arena shows
owners
num_employees3,000
divisionsFeld Consumer Products
live productions
subsid
homepage
::

| name = Feld Entertainment Inc. | logo = Feld.png | trading_name = | native_name = | native_name_lang = | type = Private | traded_as = | industry = Entertainment | genre = | fate = | predecessor = Ringling Brothers-Barnum & Bailey Combined Shows Inc. | successor = | foundation = | founders = | defunct = | hq_location = Feld Entertainment Studio | location_city = Ellenton, Florida | location_country = United States | locations = 4 | area_served = International | key_people = | products = Live shows | production = Live arena shows | services = | revenue = | operating_income = | net_income = | assets = | equity = | owners = | num_employees = 3,000 | parent = | divisions = Feld Consumer Products live productions | subsid = | homepage = | footnotes = | intl =

Feld Entertainment Inc. is an American live show production company which owns a number of traveling shows. The company began with the Ringling Bros. and Barnum & Bailey Circus before expanding into additional live events, including Disney on Ice (under license from the Walt Disney Company), Monster Jam, Monster Energy AMA Supercross and Sesame Street Live (under license from Sesame Workshop). The company is family-owned.

History

In 1967, promoters Irvin Feld and Israel Feld, as well as former Houston, Texas, mayor Roy M. Hofheinz made an offer to purchase the Ringling Bros. and Barnum & Bailey Circus from John Ringling North and other minority shareholders associated with the family. Broadway producers Cy Feuer and Ernest H. Martin sued in December 1967 to stop the sale. Nevertheless, the purchase of the combined circuses from the Ringling and North families to the Feld group took place for $8 million. The company was taken public in 1969. Kenneth Feld joined the business in 1970 after finishing college.

In 1971, the Mattel toy manufacturer purchased the company's outstanding shares in 1971 for $50 million in stock, and Irvin Feld continued in his role as manager and producer of the circus. Irvin & Kenneth Feld Productions in 1979 purchased from Chicago-based Bill Wirtz the Holiday on Ice and Ice Follies for $12 million. The company soon approached Disney about doing a Disney show on ice. By 1980, the company produced 10 circus and ice show TV specials. An investment was also made in Barnum, the Broadway musical.

The Felds bought the company back in 1982 for $22.8 million. By then, the business included Holiday on Ice, Ice Follies, Walt Disney's World on Ice, and Beyond Belief starring Las Vegas magicians Siegfried and Roy. Ringlings' third touring company, Gold Unit, premiered on July 1, 1988, in Japan and the smaller production, which later toured on trucks, was eventually routed into towns that were too small for the larger circus units. In late 1988, Beyond Belief began an international tour, which included New York's Radio City Music Hall and venues in Japan.

Feld Entertainment

In , Irvin & Kenneth Feld Productions, Inc. changed its name to Feld Entertainment, Inc. In 2001, Ken Feld began gifting shares of Feld Entertainment to his three daughters Nicole, Alana and Juliette Feld.

Due to an accident in October 2003, the Siegfried & Roy show was closed at the Mirage Hotel. Alana produced the first Doodlebops Live! in 2006. In 2006, Nicole was a vice president in charge of the circus. The company sold its Vienna, Virginia headquarters in May 2006 to America's Capital Partners then leased it back until 2018. In 2007, Nicole and Alana were elevated to executive vice president of the company.

The company signed a 10-year agreement with Disney Live Family Entertainment for Disney on Ice, Disney Live and other Disney productions in August 2008. Feld Motor Sports launched its first new arena-based freestyle motocross touring production, Nuclear Cowboyz, in 2010. Feld Motor Sports sold the IHRA to IRG Sports + Entertainment in 2012.

Feld Entertainment and Zignia Live, management company of Arena Ciudad de Mexico and Arena Monterrey, signed a promotion agreement in April 2011 which brought various Feld productions to Zingia's managed arenas for a total of 18 weeks. Among the shows that toured Mexico was Ringling Bros. and Barnum & Bailey which returned in May 2012 after an absence of ten years.

In January 2012, the company purchased Palmetto Corporate Center, a former Siemens Corp. complex in Ellenton, Florida, and over a five-year period moved most of its operations and world headquarters, as well as its production center, to the complex. Feld Entertainment also occupies a 241,457-square-foot warehouse in the Baltimore-Washington Industrial Park, Jessup, Maryland where it stores and distributes merchandise and souvenirs for its various productions. In 2015, Feld Motor Sports HQ moved from Illinois to Ellenton.

In March 2013, Feld agreed with Marvel Entertainment, which was acquired by The Walt Disney Company in 2009, to produce Marvel Universe Live!, a Marvel character-based live arena show. Marketing campaign company Cimarron Group was hired in 2013 by Feld Entertainment for all media campaign for Marvel Live and other Feld shows. The Cimarron Group however shut down August 2013.

Juliette Feld was promoted to chief operating officer of the family-owned business in February 2016. In November 2016, Feld Entertainment and Sesame Workshop announced an agreement for a new Sesame Street Live show to debut in October 2017 to replace one by VStar Entertainment Group ending in July 2017.

Citing low attendance rates and high operating costs, Feld Entertainment announced the Ringling Bros. and Barnum & Bailey Circus would close after their final performance on May 21, 2017. The retirement of the elephants was a factor in the decreased attendance, but the company would continue operating its Center for Elephant Conservation. The newly "reimagined" circus opened in Bossier City, Louisiana on September 29, 2023, but without any animal acts.

In 2018, Feld Entertainment and Universal Brand Development agreed to develop multiple properties into mobile pop-up attractions.

Units

Feld Entertainment owns:

Live show productions

Disney Live!

  • Winnie the Pooh (–2005) United Kingdom, Spain, The Netherlands, Australia and New Zealand (–2006) USA (2006–) Japan
  • Mickey’s Magic Show
  • Playhouse Disney / Disney Junior Live:
    • Playhouse Disney Live on Tour! (launched ) focuses on Mickey Mouse Clubhouse, Little Einsteins, Handy Manny and My Friends Tigger & Pooh characters of Playhouse Disney shows and produced by Ken and Alana Feld.
    • Mickey's Rockin' Road Show was created in early 2009 and is on its second tour starting in . The show has 15-minute interactive pre-show segment, Playhouse Disney Pre-Show Party, with video highlights.
    • Pirate & Princess Adventure features Sofia the First and Jake and the Never Land Pirates
  • Three Classic Fairy Tales (opened May 2008 in China)
  • Mickey's Music Festival
  • Mickey and Minnie’s Doorway to Magic (Brazil: –2016) (US: Early 2016–) The show is directed and choreographed by Fred Tallaksen and produced by Alana Feld.

Others

Pop-up attractions

  • DreamWorks Trolls: The Experience (New York: October 22, 2018)

Theatrical

(most on Broadway):

  • Big
  • Barnum
  • Largely New York
  • Fool Moon
  • MADhattan in Las Vegas
  • Three Musketeers musical (1984)

References

References

  1. Calta, Louis. (December 5, 1967). "Feuer and Martin Suing Felds Over Circus Sale". [[The New York Times]].
  2. (March 19, 1982). "Feld Family Buys Ringling Bros". [[Associated Press]] in [[The New York Times]].
  3. Heath, Thomas. (June 15, 2012). "Feld Entertainment head prepares to pass his empire to his daughters". Washington Post.
  4. (May 12, 1980). "''Lord of the Rings'' Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again". People.
  5. (January 20, 1995). "Snow White And Greenbacks". Chicago Tribune.
  6. (July 1, 1988). "Disney Ice Extravaganza Opens". Los Angeles Times.
  7. (August 28, 2008). "The World According to Kenneth Feld". American City Business Journals.
  8. "Feld Entertainment, Inc. Event". State of Florida Division of Corporation.
  9. (July 29, 2009). "Think your office is a circus?". Virginia Business.
  10. (September 20, 2005). "'Disney Live! Winnie The Pooh to play at the Beacon Theatre". New York Theatre Guide.
  11. (February 28, 2014). "Nuclear Cowboyz: Jersey boy goes airborne at the IZOD Center". NJ Advance Media.
  12. (October 7, 2014). "Drag Racing Firm Scores Major Financing". Venues Today.
  13. (June 4, 2011). "Brave New World". Venues Today.
  14. Sword, Doug. (January 31, 2012). "Feld Entertainment moving headquarters to Ellenton". Herald-Tribune.
  15. (October 17, 2013). "Ringling Bros., Barnum & Bailey to store circus merchandise in a huge Jessup warehouse". American City Business Journals.
  16. (May 20, 2017). "Feld Entertainment gave executives $1.5 million in raises in 2015". Bradenton Herald.
  17. (March 13, 2013). "Marvel, circus company join forces for superhero arena show". Los Angeles Times.
  18. (July 15, 2013). "Feld Entertainment Taps Cimarron to Market Marvel's Superhero Arena Show". Tribune Publishing.
  19. (October 14, 2013). "Is 'Marvel Universe Live!' the Comic Book Company's 'Cirque du Marvel'?". Tribune Publishing.
  20. (February 17, 2016). "Juliette Feld Appointed COO". Venues Today.
  21. (April 6, 2016). "VStar Finds New CEO". Venues Today.
  22. (November 18, 2016). "'Sesame Street' to Take the Stage". UBM.
  23. (January 14, 2017). "APNewsBreak: Ringling Bros. circus to close after 146 years". The Big Story.
  24. (May 18, 2022). "Ringling Circus Is Returning. Lions, Tigers and Dumbo Are Not.". The New York Times.
  25. "Feld Entertainment, Inc Company profile". Feld Entertainment, Inc.
  26. (June 1, 2009). "With new motor sports unit, Feld Entertainment battles recession". Washington Business Journal.
  27. . ["Playhouse Disney Live! Brings Disney Channel Favorities Together on Stage to 70 U.S. Cities in Their First Live Touring Production"](http://www.feldentertainment.com/PressRoom/DisplayPressRelease/4966/). *Feld Entertainment*.
  28. (October 14, 2010). "Disney characters take center stage". Amarillo Globe-News.
  29. "Disney Junior Live: Pirate & Princess Adventure Overview". The New York Times.
  30. (May 8, 2015). "Belle, Snow White and Cinderella coming to 'Disney LIVE!' at The Oncenter this fall". Syracuse Media Group.
  31. (November 19, 2014). "Mickey's Music Festival brings Disney fun to Shore". Gannett.
  32. (April 16, 2015). "The Future of Feld is Now". Amplify Magazine.
  33. (July 1, 2014). "Ambitious Marvel stunt show makes world premiere in Tampa". Tampa Bay Times.
  34. (February 22, 1993). "Multimedia Show Recreates Spirit of George Lucas Films". Christian Science Monitor.
  35. "'Phineas and Ferb: The Best Live Tour Ever!' coming to Columbus".
  36. (January 9, 2015). "Behold The Sheer Horror of "Phineas and Ferb – Live!"". IndieWire.
  37. (April 10, 2019). "Jurassic World Live Tour's Challenge is Making Movie Dinosaurs Live".
  38. (January 29, 2018). "After killing off Ringling Brothers, Feld Entertainment now turns to a new Jurassic World arena show". Orlando Weekly.
  39. (May 1, 2018). "Universal, Feld develop Trolls interactive attraction". Brunico Communications Ltd..
  40. (July 31, 2018). "New 'DreamWorks Trolls' event coming to NYC". Newsday.
  41. (May 3, 2010). "The man behind the 'Greatest Show on Earth'". The Washington Post.

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feld-entertainmentice-showscompanies-based-in-manatee-county,-floridaentertainment-companies-established-in-1967american-companies-established-in-1967former-mattel-subsidiariesama-supercross-championship