Extra (gum)

---

title: "Extra (gum)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["british-confectionery", "american-confectionery", "brand-name-confectionery", "chewing-gum", "products-introduced-in-1984", "wrigley-company-brands"] description: "Brand of chewing gum" topic_path: "geography/united-kingdom" source: "https://en.wikipedia.org/wiki/Extra_(gum)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of chewing gum ::

::data[format=table title="Infobox brand"]

Field	Value
name	Extra
logo	Extra gum brand logo.png
logo_size	200
image	Wrigley's Extra (North America).jpg
image_size	200
caption	Pack of Extra marketed in North America
producttype	Chewing gum
currentowner	Mars, Inc.
producedby	Wrigley Company
country	United States
introduced
website
module
module1
logo_caption	Extra logo in US
::

| name = Extra | logo = Extra gum brand logo.png | logo_size = 200 | image = Wrigley's Extra (North America).jpg | image_size = 200 | caption = Pack of Extra marketed in North America | producttype = Chewing gum | currentowner = Mars, Inc. | producedby = Wrigley Company | country = United States | introduced = | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website = | module = | module1 = | footnotes = |logo_caption=Extra logo in US}}[[File:Extra Dessert Delights (Mint Chocolate Chip, Strawberry Shortcake & Key Lime Pie) Sticks (5230515292).jpg|thumb|180px|Extra Dessert Delights sticks]]Extra is a brand of sugarfree chewing gum produced by the Wrigley Company in several markets in the world with different variations.

An American piece of Extra gum is approximately 2.5 gram in weight and has 2 grams of sugar alcohol. This compares to a 1.9 gram in weight and 1 gram sugar alcohol value in an American piece of Orbit gum.

History

Extra was launched in 1984 to U.S. markets and became one of the most popular brands of chewing gum within five years. It was also the first sugarfree gum not to use saccharin, instead using the NutraSweet brand (aspartame), a sweetener developed by G.D. Searle & Co. that had less bitterness and was believed to be safer in humans and laboratory animals.

As of 2001, Extra has been marketed in the U.S., Canada, Germany, China, Hong Kong, Taiwan, Australia, and New Zealand. It has also been marketed in Great Britain since 1990.

Extra became the sponsor of the Mexico national football team in 2011.

References

References

1. "Worldwide Brands".
2. "Extra Peppermint Sugar Free Chewing Gum, 15-Stick Single Pack".
3. "Orbit Peppermint Sugarfree Chewing Gum, 14 Piece Single Pack".
4. "Extra | Sugar Free Gum | Extra Dessert Delights".
5. "Extra :: Wrigley".
6. "Case Study Detail {{!}} Mayer de Groot – Marketing-Research and Consult GmbH".
7. Week, Marketing. (2002-02-07). "Wrigley prospers by sticking with gum".
8. "Extra® Gum, the Official Sponsor of the Mexican National Team, Brings CONCACAF Gold... – CHICAGO, 24 June 2011 /PRNewswire/".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::