ETV Network
Indian Telugu-language television network
title: "ETV Network" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["etv-network", "television-networks-in-india", "1995-establishments-in-india", "telugu-language-television", "mass-media-in-hyderabad,-india", "television-broadcasting-companies-of-india", "mass-media-companies-of-india", "television-companies-of-india"] description: "Indian Telugu-language television network" topic_path: "geography/india" source: "https://en.wikipedia.org/wiki/ETV_Network" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary Indian Telugu-language television network ::
::data[format=table title="Infobox television channel"]
| Field | Value |
|---|---|
| name | ETV Network |
| logo | ETV Netwok.png |
| country | India |
| headquarters | Hyderabad, Telangana, India |
| picture_format | 576i (16:9 SDTV) |
| 1080i (HDTV) | |
| owner | Ramoji Group |
| founded | |
| founder | Ramoji Rao |
| website | |
| :: |
| name = ETV Network | logo = ETV Netwok.png | logo_size = | logo_alt = | logo_caption = | image = | image_size = | image_alt = | caption = | type = | country = India | area = | tvstations = | tvtransmitters = | affiliates = | slogan = | headquarters = Hyderabad, Telangana, India | language = | picture_format = 576i (16:9 SDTV) 1080i (HDTV) | former_names = | owner = Ramoji Group | parent = | key_people = | founded = | founder = Ramoji Rao | launch_date = | replaced = | closed_date = | replaced_by = | website = | webcast =
ETV Network is a network of Telugu language news and entertainment satellite television channels in India. It is based in Hyderabad, Telangana, India. It also had some non Telugu-language satellite television channels. All non-Telugu satellite television channels were acquired by Reliance Industries-owned TV18 for ₹2,053 crore in FY 2014–15 and later rebranded.
History
Telugu language network
::figure[src="https://upload.wikimedia.org/wikipedia/commons/0/0a/Pattabhishekam_at_Bhadrachalam_01.jpg" caption="Reporter broadcasting live at [[Bhadrachalam"] ::
The Hyderabad daily newspaper Eenadu (Telugu for 'today') started its own Telugu language channel named Eenadu TV on 27 August 1995.
The flagship company ETPL launched four new television channels in November 2015 – namely ETV Life – a health and wellness channel, ETV Abhiruchi, a cookery channel, ETV Plus – an entertainment and reality channel, and ETV Cinema – a movie channel in Telugu language. In May 2014, ETV2 and ETV3 were renamed to ETV Andhra Pradesh and ETV Telangana respectively.
On 27 December 2018, the network launched ETV Plus HD, ETV Life HD, ETV Abhiruchi HD, and ETV Cinema HD.
Non-Telugu language TV assets
The network also added regional channels in other Indian languages and built a large local news network using ETV brand after success in the Telugu-speaking region. Ramoji Group sold its non Telugu language TV assets to TV18 in January 2014 with a permission to use ETV brand name.
In March 2015, TV18's Viacom18 decided to rebrand all five non-Telugu language ETV regional general entertainment channels. ETV Marathi, ETV Gujarati, ETV Kannada, ETV Bangla and ETV Odia were rebranded into Colors Marathi, Colors Gujarati, Colors Kannada, Colors Bangla and Colors Odia, respectively.
In March 2018, non-Telugu language TV assets of TV18 still using the ETV brand were rebranded as part of the News18 network.
In April 2016, ETV network added three more regional news channels catering to the audience of Kerala, Tamil Nadu, Assam and North East under the brand name of News18. The channels are named News18 Kerala, News18 Tamil Nadu and News18 Assam-NE.
Owned channels
On air channels
::data[format=table]
| Channel | Launched | Language | Genre | Video format |
|---|---|---|---|---|
| ETV | 1995 | Telugu | General entertainment | SD+HD |
| ETV Cinema | 2015 | Movies | ||
| ETV Plus | Comedy | |||
| ETV Life | Devotional & health | SD | ||
| ETV Abhiruchi | Food & cookery | |||
| ETV Andhra Pradesh | 2014 | News | ||
| ETV Telangana | ||||
| ETV Bal Bharat | 2021 | English, Telugu, Kannada, Malayalam, Tamil, & Hindi | Kids | SD+HD |
| :: |
Upcoming channels
::data[format=table]
| Channel | Launching Date | Language | Category | Video Format | Note(s) |
|---|---|---|---|---|---|
| ETV Andhra Pradesh HD | 18 September 2026 | Telugu | News | HD(16:9) | |
| ETV Telangana HD | |||||
| :: |
Former channels
Telugu language channels
::data[format=table]
| Channel | Launched | Rebanded | Language | Genre | Video format | Notes |
|---|---|---|---|---|---|---|
| ETV Life HD | 2018 | 2020 | Telugu | Health & well-being | HD | |
| ETV Abhiruchi HD | Food & cookery | |||||
| ETV2 | 2003 | 2014 | News | SD | Replaced with ETV Andhra Pradesh | |
| ETV3 | 2014 | 2014 | Replaced with ETV Telangana | |||
| :: |
Non-Telugu language channels
::data[format=table]
| Channel | Launched | Rebranded/defunct | Language | Genre | Video format | Notes |
|---|---|---|---|---|---|---|
| ETV Rajasthan | 2000 | 2018 | Hindi | News | SD | Acquired by Network18 and rebranded as News18 Rajasthan |
| ETV Uttar Pradesh Uttarakhand | 2002 | Acquired by Network18 and rebranded as News18 Uttar Pradesh Uttarakhand | ||||
| ETV Madhya Pradesh Chhattisgarh | Acquired by Network18 and rebranded as News18 Madhya Pradesh Chhattisgarh | |||||
| ETV Bihar Jharkhand | Acquired by Network18 and rebranded as News18 Bihar-Jharkhand | |||||
| ETV Haryana Himachal Pradesh | 2014 | Acquired by Network18 and rebranded as News18 Punjab | ||||
| ETV Urdu | 2001 | Urdu | Acquired by Network18 and rebranded as News18 Urdu | |||
| ETV Bangla | 2000 | 2015 | Bengali | General entertainment | Acquired by Viacom18 and rebranded as Colors Bangla | |
| ETV News Bangla | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Bangla | ||
| ETV Gujarati | 2002 | 2015 | Gujarati | General entertainment | Acquired by Viacom18 and rebranded as Colors Gujarati | |
| ETV News Gujarati | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Gujarati | ||
| ETV Marathi | 2000 | 2015 | Marathi | General entertainment | Acquired by Viacom18 and rebranded as Colors Marathi | |
| ETV Odia | 2002 | Odia | Acquired by Viacom18 and rebranded as Colors Odia | |||
| ETV News Odia | 2015 | 2018 | News | Acquired by Network18 and rebranded as News18 Odia | ||
| ETV Kannada | 2000 | 2015 | Kannada | General entertainment | Acquired by Viacom18 and rebranded as Colors Kannada | |
| ETV News Kannada | 2014 | 2018 | News | Acquired by Network18 and rebranded as News18 Kannada | ||
| :: |
Streaming service
ETV Win is an over-the-top streaming service launched in November 2019. It has all the content from in-house production studios and television channels. In 2023, it has started producing and distributing original television shows and films under the label "ETV Win Originals".
References
References
- "ABOUT US Tv 18".
- [http://economictimes.indiatimes.com/industry/media/entertainment/media/network18-finishes-rs-2053-cr-deal-to-acquire-etv-stakes/articleshow/29215772.cms Network18 finishes Rs 2,053-cr deal to acquire ETV stakes]
- (2005). "Broadcast Journalism in the 21st Century". New Dawn Press Inc.
- (7 May 2014). "ETV2 and ETV3 renamed to ETV Andhra Pradesh and ETV Telangana".
- Wanvari, Tarachand. (15 January 2019). "Sun continues to shine on its namesake broadcaster".
- "ETV re-branding to Colors".
- (2019-11-08). "Eenadu Television launches OTT Platform ETV WIN; to offer all Network channels in single app".
- "ETV Win gearing up with blazing new content for OTT, here's what we know {{!}} Exclusive".
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