Egg Beaters

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Brand of packaged egg whites

title: "Egg Beaters" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["conagra-brands-brands", "eggs-as-food", "products-introduced-in-1972"] description: "Brand of packaged egg whites" topic_path: "general/conagra-brands-brands" source: "https://en.wikipedia.org/wiki/Egg_Beaters" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Brand of packaged egg whites ::

::data[format=table title="Infobox brand"]

FieldValue
nameEgg Beaters
logoEggBeaters logo.jpg
typeLiquid eggs and egg whites
currentownerPost Holdings
introduced
website
::

| name = Egg Beaters | logo = EggBeaters logo.jpg | image = | caption = | type = Liquid eggs and egg whites | currentowner = Post Holdings | origin = | introduced = | discontinued = | related = | markets = | previousowners = | trademarkregistrations = | ambassadors = | tagline = | website =

Egg Beaters is a product marketed in the United States as a healthy substitute for whole eggs. It is a substitute for whole/fresh eggs (from the shell) that contains less cholesterol, but it is not an egg substitute (in the sense of a food to replace eggs for people with egg allergies). Egg Beaters is primarily egg whites with added flavorings, vitamins, and thickeners xanthan gum and guar gum. It contains real egg whites, but no egg yolks.

Past and present

The Egg Beaters product was introduced in 1972 at a time when there was a widespread public perception in various countries that any dietary cholesterol was detrimental to cardiovascular health. Because egg yolks have plenty of cholesterol, this notion created a market demand for a way to eat eggs or egg-like foods without ingesting dietary cholesterol. The Egg Beaters product served this demand with egg whites that were convenient (required no eggshell handling and no yolk separating by the user) and yet still had the pleasing yellowness and texture of regular beaten (whole) eggs. The product was originally sold frozen as "Fleischmann's Egg Beaters". Advertisements at the time stated: "Fleischmann's has substituted yolk-like ingredients for the cholesterol packed yolk of a fresh egg." A 16 usoz package cost 79 cents in 1973 (). The refrigerated version was introduced in 1994. For a brief time, the company sold Egg Beaters With Yolk, which contained a small amount of yolk.

The product was originally introduced by Standard Brands, which merged with Nabisco in 1981 to form Nabisco Brands, Inc. ConAgra acquired Nabisco's refrigerated food business in late 1998. Conagra sold Egg Beaters to Post Holdings Inc in May 2021.

Egg Beaters are sometimes included as part of a heart healthy diet. Dr. J. David Spence, a professor of neurology and clinical pharmacology at Western University and a cholesterol researcher, has recommended Egg Beaters for people who are at high risk for heart attacks and strokes.

Variations

Egg Beaters are sold frozen or refrigerated in various size containers and seven varieties, Original, 100% Egg Whites, Garden Vegetable, Cheese & Chives, Southwestern Style, Three Cheese, and Florentine. Most contain no fat or cholesterol, and all provide substantially less food energy (calories), fat, and cholesterol than whole eggs.

References

References

  1. "Refrigerated Retail - Post Holdings".
  2. [http://www.eggbeaters.com/health-benefits.jsp/ Eggbeaters website-Health Benefits] {{Webarchive. link. (January 18, 2011 Accessed January 22, 2011)
  3. [http://www.eggbeaters.com/about-egg-beaters/faq.jsp?#nutritious/ Eggbeaters website FAQ Nutrition] {{Webarchive. link. (January 19, 2011 Accessed January 22, 2011)
  4. Mandy Oaklander. (October 25, 2016). "Why You Need to Stop Eating Egg Whites".
  5. Ryan Mac. (November 23, 2013). "Bill Gates' Food Fetish: Hampton Creek Foods Looks To Crack The Egg Industry".
  6. James Hamblin. (May 10, 2017). "How to Read Eggs".
  7. ''[[The Daily Times (Salisbury, Maryland). The Daily Times]]'' (February 28, 1973)
  8. [http://www.eggbeaters.com/about-egg-beaters/history.jsp/ Eggbeaters website - History] {{Webarchive. link. (January 7, 2011. Archived, on February 8, 2011)
  9. [http://www.mediaweek.com/mw/esearch/article_display.jsp?vnu_content_id=1003711789/ Vanessa L Facenda "ConAgra Egg Substitute Beats a Path to Gen Yers". ''Brandweek'', February 18, 2008, 14.]
  10. [https://www.fundinguniverse.com/company-histories/Nabisco-Foods-Group-Company-History.html Nabisco History]
  11. Gunset, George. (1998-07-22). "Conagra To Acquire 2 Nabisco Units". Chicago Tribune.
  12. David Becker, M.D. and Patti Morris. (February 1, 2016). "A month to change your heart: Day 1". Philadelphia Inquirer.
  13. (March 18, 2008). "Eggs' Pros and Cons". [[The Washington Post]].
  14. Svati Kirsten Narula. (July 11, 2014). "Why a fancy food startup is selling vegan mayo to America's poorest shoppers". Quartz.
  15. Kristin Wartman. (2012-08-27). "Sunny-Side Up: In Defense of Eggs".
  16. [http://www.eggbeaters.com/products.jsp/ Eggbeaters website-Products] {{Webarchive. link. (January 18, 2011 Accessed January 22, 2011)
  17. [http://www.eggbeaters.com/about-egg-beaters/faq.jsp?#compare-to-shell-eggs/ Eggbeaters website-Coompare to Shell Eggs] {{Webarchive. link. (January 19, 2011 Accessed January 22, 2011)

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