Eclipse (cigarette)
American cigarette brand
title: "Eclipse (cigarette)" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["r.-j.-reynolds-tobacco-company-brands", "products-introduced-in-1994"] description: "American cigarette brand" topic_path: "general/r-j-reynolds-tobacco-company-brands" source: "https://en.wikipedia.org/wiki/Eclipse_(cigarette)" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0
::summary American cigarette brand ::
::data[format=table title="infobox brand"]
| Field | Value |
|---|---|
| name | Eclipse |
| logo | Eclipse cigarettes logo.png |
| type | Cigarette |
| currentowner | R.J. Reynolds |
| introduced | |
| footnotes | Carcinogenicity: IARC group 1 |
| :: |
| name= Eclipse | logo= Eclipse cigarettes logo.png | image= | type= Cigarette | currentowner= R.J. Reynolds | origin= | introduced= | discontinued= | related= | markets= | previousowners= | trademarkregistrations= | ambassadors= | tagline= | website= | footnotes = Carcinogenicity: IARC group 1 Eclipse is an American cigarette brand that was developed and marketed by R.J. Reynolds Tobacco. In 2014 they were still in production, and one of the remaining choices allowed to be smoked in the offices of R.J. Reynolds facilities after the company began to restrict traditional smoking in their office facilities. They were retested in Wisconsin as "Revo" in 2015.
History
::figure[src="https://upload.wikimedia.org/wikipedia/commons/8/8a/Eclipse_Menthol_B8.jpg" caption="Eclipse Menthol carton and pack, photographed in 2018"] ::
According to the Associated Press the product "flopped" and in 2015 a rebranded version called "Revo" was being tested in US regional markets. Meanwhile, Eclipse remained in "limited distribution", perhaps mainly on sale in the staff cafe at Reynolds' headquarters.
Revo is essentially the same as Eclipse, but with a different appearance. It primarily heated tobacco instead of burning it. The price was close to a premium pack of traditional cigarettes. Eclipse continues to be available in limited supply, as of 2014.
In July 2015 the CEO of Reynolds said they "planned to discontinue its heat-not-burn cigarette Revo, which it began testing in Wisconsin in February.
Safety
The American Cancer Society argues that the cigarettes are not as safe as the marketing campaign suggests, and that they should be removed from the marketplace: although they produce less tar and produce less second-hand smoke, this leads to a false sense of security, since the cigarette still contains high amounts of carcinogens. Other concerns are that they produce more carbon monoxide than regular cigarettes. R. J. Reynolds has countered by claiming that the company is not trying to market a "safe" cigarette, only a better alternative.
References
References
- Melissa Schorr. (4 October 2000). "Heated Dispute Over 'Safer' Cigarette". ABC News.
- (23 October 2014). "Camel maker Reynolds snuffs out workplace smoking". Associated Press.
- (17 November 2014). "Smoke this! Reynolds launches a new cigarette that heats the tobacco instead of burning it".
- Greg Lindenberg. (17 November 2014). "New Reynolds American Cigarette Heats Rather Than Burns". CSP Daily News.
- Michael Felberbaum. (27 June 2014). "On wings of e-cigarettes, company to sell product that heats tobacco". [[Global News]].
- Tripp, Mickle. (28 July 2015). "Reynolds American Raises Its Earnings Outlook". Wall Street Journal.
- (2005-01-27). "American Cancer Society calls for removal of Eclipse cigarette from marketplace". Cancer.org.
- (2000-10-14). "American Cancer Society Calls for Removal of Eclipse Cigarette From Marketplace". Charitywire.com.
- "LETTER: Health Consequences of Eclipse Cigarettes". Tobacco.org.
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