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Discount theater

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Discount theaters, also known as dollar theaters, dollar movies, second-run theaters, and sub-run theaters, are movie theaters that show motion pictures for reduced prices after those films depart first-run theaters. Originally, they would receive release prints of 35 mm films after those prints had been shown already at first-run theaters. Therefore, the film's quality was significantly lower because the release print was worn out from dozens of showings, and the potential audience for the film would be smaller since it had been already released weeks or months before, meaning that most people who wanted to see the film would already have done so at a first-run theater.