Cutex

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title: "Cutex" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["nail-care", "american-brands", "companies-that-filed-for-chapter-11-bankruptcy-in-2022"] description: "American nail care brand" topic_path: "geography/united-states" source: "https://en.wikipedia.org/wiki/Cutex" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary American nail care brand ::

::figure[src="https://upload.wikimedia.org/wikipedia/commons/a/a3/Cutex_ad_,Zan-e_Rooz,Issue_148-_6_January_1968.jpg" caption="url-status=dead}}" alt="Cutex Advertisement, Zan-e Rooz 6 January 1968"] ::

Cutex is an American brand of nail care products, owned by Revlon, Inc. The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut.

History

Northam Warren created the first fingernail cuticle remover and nail polish in 1911. Cutex introduced nail tints in 1914, and a liquid nail polish for the first time in 1917. The product took a long time to catch on; in 1927, it was reported as being a fad in London. In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail polish. Cutex was a major nail care brand in the twentieth century.

Ownership changes and continued production

In 1960 Northam Warren was acquired by Chesebrough Ponds company. At the time, Cutex nail polish was being sold in 109 countries.

In April 1997, Carson Inc. purchased the Cutex product line for sale in the U.S. and Puerto Rico for $41 million. The following year, in December 1998, Carson sold Cutex to the Shansby Group, in order to focus on its hair care line as well as reduce debt. As part of the sale, Carson retained the nail and lip-coloring product lines. Shansby Group later entered into a joint venture with Medtech Labs to form the publicly traded company, Prestige Brands, which included Cutex.

Prestige maintained ownership of Cutex until September 2010, when it sold the brand to Arch Equity Partners. In 2016, Arch Equity Partners sold the Cutex Brands portfolio company to Revlon Consumer products.

Products

Cutex has offered nail care and lip-coloring product lines. Cutex has released additional products and lines over the years, including its Advanced Revival and Baseworx products in 2012.

References

References

1. "Source Image for Cutex Zan-e Rooz Ad, 1968".
2. Team, Trefis. "Revlon's Q2 2016 Earnings Preview". Forbes.
3. Bennett, James. "Northam Warren". James Bennett.
4. "Toledo Blade - Google News Archive Search".
5. (10 April 2018). "Beauty timeline: 100 Years of Loveliness - Telegraph".
6. "Encyclopedia- Cutex". NAILS Magazine.
7. Cangiano, Jessica. (10 May 2015). "Adventures in vintage advertising: Cutex Nail Polish". Jessica Cangiano.
8. (11 September 1927). "TINTED NAIL IS LONDON FAD.; They Are Polished So as to Match One's Pearl Necklace.". The New York Times.
9. "7 world-changing inventions people thought were dumb fads". Vox.
10. Jones, Geoffrey. (2010-02-25). "Beauty Imagined: A History of the Global Beauty Industry". OUP Oxford.
11. (6 May 1997). "COMPANY BRIEFS". The New York Times.
12. News, Bloomberg. (1998-12-11). "Carson Sells Cutex to Shansby for $30 Million". Los Angeles Times.
13. Cheddar, Christina. (29 June 2005). "Prestige Brands Finds Growth By Turning Around Old Cast Offs". Wall Street Journal.
14. Solomont, E.B.. (23 September 2010). "Arch Equity acquisitions create new Cutex Brands". American City Business Journals.
15. (24 March 2017). "Top 150 2017: No. 141 Arch Equity Partners".
16. Kuehler, Michelle. (1 May 2012). "Cutex® Baseworx, Not Just Another Base Coat". Vocus PRW Holdings, LLC..

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::