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Customer lifecycle management
Customer lifecycle management (CLM) is the measurement of multiple customer-related metrics, which, when analyzed over time, indicate business performance. The overall scope of CLM implementation encompasses all domains or departments of an organization, generally integrating all sources of static and dynamic data, marketing processes, and value-added services into a unified decision-support platform through iterative phases of customer acquisition, retention, cross- and upselling, and lapsed customer win-back.
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