Corporate pathos

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title: "Corporate pathos" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["public-relations-terminology"] topic_path: "general/public-relations-terminology" source: "https://en.wikipedia.org/wiki/Corporate_pathos" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

Corporate pathos is public relations jargon for the employment of emotional engagement techniques to help alter adverse public attitudes to a corporation.

In general, pathos refers to the use of an emotional appeal. The term "corporate pathos" describes the use of emotional arguments alongside rational explanations for organizations to convince audiences of their given position. The corporate pathos technique is used by businesses facing a crisis and an angry public.

References

References

  1. [https://archive.today/20120708104945/http://emeraldinsight.com/Insight/viewContainer.do;jsessionid=2C8AD14CE4A692DD7D030F2B537EBDEC?containerType=JOURNAL&containerId=22591 Journal of Communication Management]
  2. link. (2007-10-14)
  3. [http://www.emeraldinsight.com/Insight/viewContentItem.do?contentType=Article&contentId=1637541 'Corporate pathos': new approaches to quell hostile publics]

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public-relations-terminology