Cookie Crisp

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title: "Cookie Crisp" type: doc version: 1 created: 2026-02-28 author: "Wikipedia contributors" status: active scope: public tags: ["general-mills-brands", "general-mills-cereals", "nestlé-cereals", "chocolate-chip-cookie", "products-introduced-in-1977"] description: "Breakfast cereal made by General Mills" topic_path: "general/general-mills-brands" source: "https://en.wikipedia.org/wiki/Cookie_Crisp" license: "CC BY-SA 4.0" wikipedia_page_id: 0 wikipedia_revision_id: 0

::summary Breakfast cereal made by General Mills ::

::data[format=table title="Infobox brand"]

Field	Value
name	Cookie Crisp
logo	Cookiecrisp brand logo.png
logo_size	150
image	Cookie Crisp – Naturally Flavored Sweetened Cereal with milk.jpg
image_size	200
caption	Cookie Crisp – Naturally Flavored Sweetened Cereal with milk
producttype	Breakfast cereal
currentowner	General Mills (1997–present)
producedby	General Mills (US)
Nestlé (outside US)
country
introduced
markets	Worldwide
previousowners	Ralston Purina (1977–97)
website
module
module1
::

| name = Cookie Crisp | logo = Cookiecrisp brand logo.png | logo_size = 150 | image = Cookie Crisp – Naturally Flavored Sweetened Cereal with milk.jpg | image_size = 200 | caption =Cookie Crisp – Naturally Flavored Sweetened Cereal with milk | producttype = Breakfast cereal | currentowner = General Mills (1997–present) | producedby = General Mills (US) Nestlé (outside US) | country = | introduced = | discontinued = | related = | markets = Worldwide | previousowners = Ralston Purina (1977–97) | trademarkregistrations = | ambassadors = | tagline = | website = | module = | module1 = | footnotes = Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United States and Cereal Partners under the Nestlé brand in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.

Varieties

From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp.

Peanut Butter Cookie Crisp was introduced in 2005 but was phased out by 2007.

Double Chocolate Cookie Crisp was introduced in 2007.

Sprinkles Cookie Crisp was introduced in July 2009. This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles.

Birthday Cake Cookie Crisp was introduced in March 2018.

Imitations

Keebler Cookie Crunch was introduced by Kellogg's in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.

Advertising

Cookie Jarvis

::figure[src="https://upload.wikimedia.org/wikipedia/commons/c/c7/Cookie_Jarvis_on_the_Cookie_Crisp_box.jpg" caption="A box of Cookie Crisp from 1984, featuring Cookie Jarvis"] ::

The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977. A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib.

Cookie Crook and Cookie Cop

In 1980, Cookie Jarvis was joined by Cookie Crook, a robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook's attempts to steal the Cookie Crisp.

Chip the Dog

::figure[src="https://upload.wikimedia.org/wikipedia/commons/e/ec/Cookiecrisp.gif" caption="The Cookie Crook, the Cookie Cop, and Chip the Dog"] ::

In 1990, the Cookie Crook was given a sidekick named Chip the Dog. From 1990 to 1996, while serving alongside the Cookie Crook in his schemes to steal Cookie Crisp, Chip would serve as a partial foil to the Cookie Crook, often by howling "Cooookie Crisp!" (with cookies in place of the Os in the word "cookie"), exposing them to Cookie Cop and, in some commercials, often saying "Doggone it" after his and the Cookie Crook's plans are foiled.

Chip the Wolf

In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook. His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time. He has been voiced by Marc Silk and Robb Pruitt.

References

References

1. (2012). "COOKIE: A Love Story". Sember Resources.
2. McKinney, Matt. (December 9, 2009). "General Mills is dialing back its sugary cereals another notch".
3. (15 August 1996). "General Mills To Add Chex In Cereal Wars". The New York Times.
4. dodoadmin. (2019-03-18). "A Brief History of the Cookie".
5. MacGregor, Hilary E.. "On the edges: Nutrition in the grocery store". MailTribune.com.
6. Ritzer, G.. (2014). "Essentials of Sociology". SAGE Publications.
7. Knapp, Sarah. (December 9, 2009). "General Mills to Shrink Sugar Content in Cereals".
8. Jackson, Danielle. (March 13, 2018). "Every Day Is Your Birthday Thanks To This New Cookie Crisp Flavor". Hearst Magazine Media, Inc.
9. Fonseca, Gabe. (March 10, 2018). "Peach Cheerios (2018) & Birthday Cake Cookie Crisp (2018)".
10. Abigail Goldman. (August 11, 2010). "If Nevada and other states have their way, you'll know immediately what you're eating". LasVegasSun.com.
11. Roberts, Michael. "Milking It: Keebler Cookie Crunch Cereal".
12. (1982). "The Language of Television Advertising". Academic Press.
13. (24 August 2018). "Saturday Morning Commercials from 1980-1989". uploaded by Stephen Payne.
14. "General Mills Is Bringing Back Cereal Toys".
15. "Biography".
16. "THE STORY SO FAR".

::callout[type=info title="Wikipedia Source"] This article was imported from Wikipedia and is available under the Creative Commons Attribution-ShareAlike 4.0 License. Content has been adapted to SurfDoc format. Original contributors can be found on the article history page. ::